Is it time to buy famous British retail brands Next plc, Burberry Group plc and Marks and Spencer Group Plc?

Flat retail spending means cheaper shares at Next plc (LON:NXT), Burberry Group plc (LON:BRBY) and Marks and Spencer Group plc (LON:MKS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

An unusually cold April kept British shoppers from buying spring and summer clothes. That led to a 0.9% decline in retail sales on a like-for-like basis in April compared to last year, according to the British Retail Consortium. The figure was rescued by good performances in some retail sectors with clothing and footwear falling faster. It was the worst performance since August last year.

Meanwhile, the Confederation of British Industry reckons the weather was responsible for last month’s fall in retail sales, which was the largest seen in four years.

And research company GfK said consumer confidence fell last month to its lowest level since December 2014.

Adding to the picture of gloom in the retail sector, Barclaycard has it that clothing sales fell at the fastest annual pace in three years and spending on essentials dropped by the most since the firm started its surveys in 2011.

Tumbling shares

We might expect this apparent slowdown in the retail sector to show in the share prices of clothing retailers and it does. Next (LSE: NXT), Burberry Group (LSE: BRBY) and Marks and Spencer Group (LSE: MKS) are all down around 30% from their 2015 highs. Yet City analysts still expect them to grow their earnings — Next by 1% this year and 5% during 2017, Burberry a 1% decline this year and a 7% increase in 2017, and Marks and Spencer by 5% and 7%, respectively.

However, it pays to be cautious of City analysts’ earnings forecasts because they’re notoriously inaccurate and known to be slow to react to unfolding events on the ground. Rather than being a good predictor, analysts’ forecasts are often behind the curve.

That might not matter if the valuations are low enough to provide a margin of safety. We’re out of luck on that front. Next’s forward price-to-earnings ratio runs at 11.4 and the forward dividend yield is 3.4%, Burberry trades on a forward rating of almost 16 with a 3.3% yield and Marks and Spencer’s multiple is 11 with a 5% yield.

At first glance, Marks and Spencer looks the best value when considering its immediate growth prospects, high yield and moderate P/E rating. But none of the firms has a valuation that’s low enough to provide a margin of safety. I would describe these retailers as fairly priced.

An elephant in the room

However, there’s an elephant in the room called cyclicality. Clothing retailers aren’t as steady as utilities, pharmaceuticals and other defensive companies. If the economy tanks, retail companies’ shares are likely to tank with it and such macroeconomic fears could be driving footfall in the sector right now.

So, is it time to buy these famous retail brands? Maybe. But there’s a chance that economic fears could prove to be justified, and if that’s so, right now could be bad timing for buying retail company shares.

I’m more likely to jump into retail shares like these when the share prices have plunged a long way and profits have collapsed. Now we’re in no man’s land for cyclical shares like the retailers and the outcome could go either way for new shareholders.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young Asian woman holding up her index finger
Investing Articles

Don’t miss this once-in-a-decade opportunity to profit from the stock market’s AI hype

Our writer considers a rare value opportunity that could emerge if AI hype leads to a siginficant stock market correction.…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

£10,000 invested in easyJet shares on 1 April is now worth…

It's been a strange month for easyJet shares. But what exactly would have happened to a sum invested in the…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Down 29%, should I buy Palantir for my Stocks and Shares ISA?

Palantir Technologies has lost over a quarter of its value in the past few months. Does this make it a…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Selling for £1, are Lloyds shares still a bargain?

Lloyds shares sold for pennies for many years -- but now cost a pound. Our writer sees some strengths in…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much could spending just £5 a day on UK shares earn in passive income?

Sticking to UK shares in well-known companies, our writer shows how £5 a day could be used to target over…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

Think you’re too young for a SIPP? Think again!

Is a SIPP something best left to later in working life? Not at all, according to this writer -- and…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

These 5 FTSE 100 shares all offer dividend yields well above average!

Christopher Ruane gives the lowdown on a handful of FTSE 100 shares, all yielding considerably higher than the index, that…

Read more »

Investing Articles

How to turn a Stocks and Shares ISA into £10k of annual passive income

Mark Hartley outlines a simple method of achieving a stable passive income stream from a Stocks and Shares ISA without…

Read more »