WM Morrison Supermarkets plc vs J Sainsbury plc: Which Supermarket Should You Buy?

Does either WM Morrison Supermarkets plc (LON:MRW) or J Sainsbury plc (LON:SBRY) have an edge after last week’s updates?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Wm Morrison Supermarkets (LSE: MRW) (NASDAQOTH: MRWSY.US) and J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US) both updated investors last week — but which firm came out on top?

Worse to come at Sainsbury?

On the face of it, Sainsbury’s results weren’t too bad. Like-for-like sales, excluding fuel, were down by just 1.9% over the year to 14 March 2015, while underlying profits were down by 14.7% to £681m.

A £628m impairment on the supermarket’s property portfolio was widely expected and in-line with those reported by Tesco and Morrison, while the full-year dividend of 13.2p provides a healthy 4.7% trailing yield.

The problem, however, is the direction of travel: Sainsbury’s underlying pre-tax profits were down by 14.7% to £681m, suggesting that the modest decline in sales has come as a result of determined price cutting.

However, Sainsbury only delivered £50m of price cuts last year. This year, it plans to triple this, with a further £150m of cuts. The latest consensus forecasts for the 2015/16 year suggest that underlying earnings per share will fall a further 18% to 21.6p this year, down from 26.4p for the year just ended.

Similarly, Sainsbury’s new policy of maintaining dividend cover of two times underlying earnings means that next year’s dividend will fall, too, probably to about 10.5p — giving a prospective yield of 3.7%.

Although this is lower than investors have become used to, realistically, this is still an attractive yield: Tesco has yet to announce a new dividend policy, after cancelling its final payout, while Morrison’s current forecast payout of 5.7p gives a prospective yield of 3.1%.

Morrison makes progress

I was broadly encouraged by Morrison’s trading update, which suggested that the firm’s turnaround is maintaining the momentum seen at the end of last year.

Although like-for-like sales were still down by 2.9%, the average basket size was almost unchanged, down just 0.1% for the second quarter, while the number of items on promotion continued to fall, thanks to the firm’s policy of permanent low prices, rather than continual discounting.

Morrisons also confirmed that net debt is continuing to decline, falling by £150m to £2.2bn during the first quarter of the year.

However, we don’t yet know how the cost of stabilising Morrison’s sales will affect profits, as the firm’s outlook for the year only stated — rather cryptically — that underlying pre-tax profits are expected to be higher in the second half of this year than the first.

A full set of accounts and a strategy update from new boss David Potts is not expected until the firm publishes its interim results in September, although Mr Potts may reveal some of his thinking at the firm’s AGM, in June.

Is either supermarket a buy?

Investors in both firms have two choices, in my view: hold on for a gradual recovery, or sell out now and avoid what might be several years of poor performance.

At this point, Sainsbury’s performance seems more robust, and offers a more attractive dividend outlook.

Morrisons, in contrast, does not have Sainsbury’s more upmarket image to rely on, and must compete directly with both Tesco and Aldi and Lidl. It’s a tall order, and I’m really not sure what the outcome will be.

Roland Head owns shares in Tesco and Wm Morrison Supermarkets. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 45% in 5 years, this UK stock now offers a stunning 11% dividend yield!

Among the highest UK dividend yields, one immediately begs for closer inspection. Can this double-digit marvel really pull it off?

Read more »

Middle-aged black male working at home desk
Investing Articles

Here’s how Aviva shares could soon rise a further 20%… or fall 15%!

Aviva shares have fallen back a bit, with Q1 results due in May. But analysts are mostly optimistic, and see…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

£5,000 invested in high-yield FTSE 250 stock Domino’s Pizza on 7 April is now worth…

Anyone who put £5,000 into FTSE stock Domino’s Pizza after the Easter break would now be laughing as its share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Tesla stock’s up 50% in a year. Could it go even higher?

This week saw Tesla announce mixed first-quarter results. Yet Tesla stock's worth half as much again as a year ago.…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Up 9% today, is this FTSE 250 share’s recovery gaining pace?

This FTSE 250 share has had a welcome boost in the market today after it unveiled an upbeat trading statement.…

Read more »

Lady wearing a head scarf looks over pages on company financials
Investing Articles

5 years ago Barclays shares cost just 181p! Are they still a buy at today’s 434p?

Harvey Jones says investors have to pay a lot more to buy Barclays shares than just a few years ago,…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

Up 36%, could Shell shares still offer value for the long term?

Christopher Ruane has owned Shell shares before -- and got burnt by a dividend cut. Could recent oil price rises…

Read more »

A young Asian woman holding up her index finger
Investing Articles

£5,000 invested in FTSE 100 stock London Stock Exchange Group 1 month ago is now worth…

FTSE 100 powerhouse London Stock Exchange Group has been dragged into the software sell-off. However, recently, it has started to…

Read more »