Should You Bet On Mulberry Group PLC Or Play Safe With Burberry Group plc?

Roland Head explains why confident Burberry Group plc (LON:BRBY) could be a better buy than struggling upstart Mulberry Group PLC (LON:MUL).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Interim results from Mulberry Group (LSE: MUL) this morning have failed to impress the market — and I’m not surprised. The company reported a 17% fall in first-half revenue to £64.7m and a £1.1m pre-tax loss, which was driven by £2.8m of new store opening costs and lower profit margins.

It’s clear that after spending heavily on new stores, Mulberry still has a lot to prove, despite a promising 8% rise in retail sales over the last nine weeks.

In contrast, Mulberry’s larger peer Burberry Group (LSE: BRBY) reported a 14% rise in revenue during the same six month period, and with rising net cash on its balance sheet, was also able to announce a 10% interim dividend increase.

Growth investors might say that smaller Mulberry offers more recovery and growth potential than Burberry, but I’m not sure this claim adds up.

Trading on past glories?

Mulberry shares currently trade on a sky-high 2015/16 forecast P/E of 113. The firm’s prospective dividend yield is similarly unappealing, at 0.5%.

Buying a share trading at this kind of valuation is always going to be risky: in my view Mulberry’s share price still reflects the past glories of 2012, when the firm hit peak earnings per share of 43p. Unfortunately, repeating this would require a 500% increasein next year’s forecast earnings of 6.8p per share.

Even if Mulberry’s earnings do make it back to 2012 levels in a few years’ time, today’s share price would still equate to a P/E of 18 — hardly a bargain.

What’s more, I very much doubt Mulberry’s sales growth will make up for the collapse in its operating profit margin, which has fallen from a peak of 21% in 2012 down to 8.4% — more in-line with its historic average.

Burberry may be better

In contrast, Burberry trades on a typical growth P/E of 20, based on next year’s forecast for earnings of 84p per share. The firm’s attraction also extends to a 2.3% prospective yield for 2015/16.

Burberry products also deliver more consistent profits — the firm’s operating margin has stayed firm between 17% and 20% since 2010.

On the other hand, Burberry’s shares are currently at an all-time high, so a disappointing Christmas could knock the share price. However, despite this risk, Burberry would be my pick of these firms, as I think it is more likely to deliver positive returns over the next couple of years.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce engineer working on an engine
Investing Articles

5 years ago, £10,000 bought 9,827 Rolls-Royce shares. But how many would it buy now?

Without doubt, Rolls-Royce shares have been one of the UK's top success stories in the past five years. But what…

Read more »

Rear view image depicting two men hiking together with the stunning backdrop of Seven Sisters cliffs in the south of England.
Investing Articles

No savings at 30? How investing £5 a day in an ISA could target a stunning second income of £40,208 a year

At 30, investors still have the world at their feet. Harvey Jones shows how they can aim for a brilliant…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Here’s how much an investor needs in Lloyds shares to earn a £125 monthly income

Harvey Jones crunches the numbers to show how Lloyds' shares can deliver a high-and-rising regular income, with potential capital growth…

Read more »

Investing Articles

Down 45% in 5 years, this UK stock now offers a stunning 11% dividend yield!

Among the highest UK dividend yields, one immediately begs for closer inspection. Can this double-digit marvel really pull it off?

Read more »

Middle-aged black male working at home desk
Investing Articles

Here’s how Aviva shares could soon rise a further 20%… or fall 15%!

Aviva shares have fallen back a bit, with Q1 results due in May. But analysts are mostly optimistic, and see…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

£5,000 invested in high-yield FTSE 250 stock Domino’s Pizza on 7 April is now worth…

Anyone who put £5,000 into FTSE stock Domino’s Pizza after the Easter break would now be laughing as its share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Tesla stock’s up 50% in a year. Could it go even higher?

This week saw Tesla announce mixed first-quarter results. Yet Tesla stock's worth half as much again as a year ago.…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Up 9% today, is this FTSE 250 share’s recovery gaining pace?

This FTSE 250 share has had a welcome boost in the market today after it unveiled an upbeat trading statement.…

Read more »