3 Things That Say Diageo plc Is A Buy

Diageo plc (LON: DGE) sells booze, and that’s not going out of fashion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

DiageoShares in Diageo (LSE: DGE) (NYSE: DEO.US) have dropped by 8% over the past 12 months to 1,815p. But with a dip in earnings per share (EPS) of 5% forecast, we’re still looking at a forward P/E of over 18.

That’s higher than the FTSE average, and Diageo provides a lower-than-average dividend yield, so is it time to sell? I think not, and here’s why:

1. Booze

Come on, it’s booze, and Diageo owns some of the world’s best-known brands — Johnnie Walker, Smirnoff, Gordon’s, Rumple Minze and all the rest. Do you think the world is going on the wagon any time soon?

Demand from China is down a bit after a corruption-inspired crackdown on giving expensive gifts, but you can barely walk into a booze shop anywhere in Asia and not see bottles of Red Label and Black Label on the shelves — and take it from me, it’s very nice with ice and soda on a hot tropical evening.

2. Currency

As well as a dip in Eastern demand, Diageo has been hit by a currency exchange movements this year. With earnings reported in Sterling and the pound rising strongly, the only real surprise to me is that Diageo’s EPS fall is likely to be as low as 5% this year. But that comes from a longer-term trend of rising earnings — we’ve seen double-digit growth in each of the past three years.

The pound will settle to a new level, and we already see a prediction of a 6% recovery in earnings for 2015.

3. Quality valuation

A forward P/E of 18.5 coupled with a dividend yield of 2.8%, when we compare to the FTSE 100 long-term averages of 14 and 3% respectively, do not immediately jump out and shout “Buy me“. But those FTSE averages are for all the companies in the index, including those like ARM, Lloyds and RBS which are paying small or no dividends. It also covers growth shares on very high P/Es, so, erm, ARM again.

Quality companies typically command a higher valuation than average, because of their long-term dependability — and I don’t see them coming much more dependable than Diageo. We have 13 analysts urging us to Buy Diageo against just three on Sell right now, and I have to agree with them.

Alan Oscroft has no position in any shares mentioned. The Motley Fool recommends ARM Holdings.

More on Investing Articles

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Investors tempted by beaten-down Diageo shares should mark 6 May on their calendars now

Diageo is a top British blue-chip but its shares have come under fire in recent years. Harvey Jones hopes investors…

Read more »

Close up of manual worker's equipment at construction site without people.
Investing Articles

Are Taylor Wimpey shares just too cheap to ignore?

Times have been tough for holders of Taylor Wimpey shares. But Paul Summers wonders whether a lot of bad news…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Here’s how to target a £50 monthly passive income in a Stocks and Shares ISA

How easy or hard is it to start building a £50 monthly passive income in a Stocks and Shares ISA?…

Read more »

Edinburgh Cityscape with fireworks over The Castle and Balmoral Clock Tower
Investing Articles

£7,500 invested in Scottish Mortgage shares 3 years ago is now worth…

Scottish Mortgage shares have the wind in their sails and have delivered excellent returns since 2023. Is this FTSE 100…

Read more »

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Up 1,164%! Here’s how the Rolls-Royce share price might keep surging

The Rolls-Royce share price has been flying of late. But here's one reason why the next few years could see…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Down 90% and 93%! Are Ocado Group and Aston Martin shares set for a mind-blowing recovery?

Aston Martin shares have been a complete disaster and Ocado has done just as badly. But are these FTSE 250…

Read more »

Amazon Go's first store
Investing Articles

How this £6.24 UK stock is copying Amazon’s winning tactics

Amazon’s success has been built on using its scale to earn high-margin subscription revenues. And a FTSE 250 stock is…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Should I sell FTSE 100 stocks ahead of May and go away?

Jon Smith reviews an old market adage but questions whether this still applies against the backdrop in 2026 and the…

Read more »