Should you buy stock market newcomers Hotel Chocolat Group plc, Morses Club plc and Watkin Jones plc?

Could Hotel Chocolat Group plc (LON:HOTC), Morses Club plc (LON:MCL) and Watkin Jones plc (LON:WJG) be winning investments?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today, I’m running the rule over  three Alternative Investment Market (AIM) newcomers. Could these three companies prove to be winning investments for early birds?

Hotel Chocolat

Admission to AIM: 10 May — Placing price: 148p — Market cap at admission: £167m

Hotel Chocolat (LSE: HOTC) was founded in 1993 by Angus Thirlwell and Peter Harris, and has traded under the Hotel Chocolat brand since 2003. The placing raised £9.5m net for the company and £43.5m for the founders and employee shareholders.

Mr Thirlwell (Chief Executive) and Mr Harris (Development Director) have each retained a 33.3% stake in the business, while two institutional investors have become significant shareholders by participating in the placing: Old Mutual has a 7.8% holding and small-cap specialist Hargreave Hale has 5%.

The shares climbed quickly after admission, and are currently trading at 206.5p (up 40%). This is something we often see when you get the combination of a brand that is familiar to retail investors and a relatively limited free float of shares.

At the current price, Hotel Chocolat is valued at 2.6 times trailing 12-month sales of £89.5m and 48 times net profit of £4.86m. The company has decent growth potential (and also intends to pay dividends), but the valuation looks too rich to me right now.

Morses Club

Admission to AIM: 5 May — Placing price: 108p — Market cap at admission: £140m

What was a drapery store in Swindon owned by Levi Morse over 130 years ago is today the nationwide doorstep lender Morses Club (LSE: MCL), which was built to its present scale by private equity. No new shares were issued in the placing, with the £68.5m raised being a partial cashing out by the private equity owners. So, no new funds for the company itself.

Morses flotation was well supported by institutional investors. Five have become significant shareholders, including Schroders with 9.4% and the redoubtable US outfit Soros Fund Management with 4%.

The shares are little changed from the placing price, and look reasonably valued at 1.6 times trailing 12 month sales of £90.6m and 17.6 times net profit of £7.92m. The directors also reckon the company has the ability to pay an “attractive” level of dividend.

Acquisitions are very much on the agenda as Morses seeks to be a consolidator in a fragmented sector. I’ve seen a few disasters in the past among companies pursuing such a strategy in the financial services space, so I’m a bit wary, particularly with the directors seemingly keen to further leverage the balance sheet with more debt.

Watkin Jones

Admission to AIM: 23 March — Placing price: 100p — Market cap at admission: £255m

Founded by carpenter Huw Jones in 1791, Watkin Jones (LSE: WJG) is today a construction and development company with a focus on student accommodation. Chief executive Mark Watkins Jones is the ninth generation of the family to lead the business.

Placing proceeds of £131m saw £46m going to selling shareholders and £85m paid over to two family trusts, leaving the company itself with no new funds. The family and related parties have retained a 48.5% stake in the business, and four institutional investors have become significant shareholders, headed by the quirky Miton with 4.9%.

At 109p, the shares are up a bit from the placing price, but look decent value at 1.1 times trailing 12 month sales of £244m and 10.5 times net profit from continuing operations of £26.6m. The directors also intend to pay a 4p a share dividend for the year to 30 September 2016 — a pro rata payment equating to a 6p full-year payout (6% yield at the placing price).

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

How much passive income would I make from 945 National Grid shares?

National Grid shares pay a healthy dividend that, over time, can produce a sizeable passive income if the dividends are…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

These 7 UK shares turned £50k into £550k

Investing in individual UK shares can be a very lucrative strategy. Over the last two decades, these seven stocks have…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

Up 14% in a day! Is this embattled FTSE 250 company on the road to recovery?

The sudden price surge in a lesser-known FTSE 250 stock caught my attention today. I decided to find out what’s…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Is this FTSE growth superstar set to soar even higher on new drug results?

New drugs should significantly boost this FTSE stock’s earnings in my view. But even without them it looked very undervalued…

Read more »

Investing Articles

As revenues fall 9% and profits drop 53%, why is the Tesla share price going up?

The Tesla share price is rising after its earnings report for the start of 2024. What’s causing the stock to…

Read more »

Investing Articles

1 monster growth stock down 23% I’d buy on the dip and hold for years

Our writer thinks there's a great potential investment opportunity in this growth stock and he'd strike while the iron's hot……

Read more »

Investing For Beginners

How investing £800 a month could help me live off my second income

Jon Smith explains how he can make a second income to live off later in life and shares one stock…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Forget investing for the next five years, 5 stocks that can last forever

Two US-listed stocks, and three right here in Blighty -- find out the names of five businesses that have our…

Read more »