Should You Follow Directors Buying At WM Morrison Supermarkets PLC, Soco International plc And Cineworld Group plc?

Is it time to get into WM Morrison Supermarkets PLC (LON:MRW), Soco International plc (LON:SIA) and Cineworld Group plc (LON:CINE) after big director buys?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Directors were splashing the cash last week at Morrisons (LSE: MRW), Soco International (LSE: SIA) and Cineworld (LSE: CINE).

Is the time ripe for investors to follow the lead of the directors, and buy into these three companies?

Cineworld

Since joining the stock market in 2007, Cineworld has increased its profits from £12m to £67m — representing a compound annual growth rate of 28%. The FTSE 250 firm has expanded organically and by acquisition (the Picturehouse chain in 2012 and Cinema City last year) to become Europe’s second-largest cinema group.

In its recent annual results, the company said 2015 “has the makings of a strong year with great titles to look forward to”. Non-executive director Rick Senat splashed out £130,000 (equivalent to two-and-a-half times his annual salary) to buy 26,937 shares at 482.75p a time.

The purchase doubled Senat’s previous shareholding, and he paid 19.6 times earnings (a little below the 20x rating of the FTSE 250 as a whole). The share price currently remains around the same level. If you’re looking for a well-managed, fairly “defensive” mid-cap with decent growth prospects (and a reasonable dividend to boot), Cineworld could be worth a closer look.

Soco International

Soco International is another FTSE 250 firm. Like other oil companies, Soco has seen its shares fall heavily with the collapse of the oil price over the last six months or so. In it’s favour, Soco has a break-even in the low $20s a barrel, no borrowings and cash of $166m.

In its recent annual results, management said the cash on the balance sheet, plus operating cash flow, is sufficient to meet ongoing capital expenditure, but also gives the company the capacity “to take advantage of opportunities in the market as they arise”.

Since the results, non-executive director Ettore Contini has been buying shares with a vengeance, splashing out over £2m in three tranches at prices of between 142.6p 174.2p. Contini has been joined by smaller purchases from chairman Rui de Sousa (£164,000 at prices of 148.2p and 179.5p) and non-exec John Norton (£18,000 at 180p a share).

At a current price of 170p (less than the high all three directors have been willing to pay), Soco’s shares are trading at 62% below their 52-week high. If you’re looking for a potential recovery stock in the oil sector, this company appears to merit further investigation.

Morrisons

David Potts — who had over 40 years’ experience of retailing with Tesco — took up the post of chief executive of Morrisons seven days ago. He’s lost no time in nailing his colours to his new employer’s mast. Last Thursday, Potts bought 508,000 Morrisons shares at 205.85p a pop — an investment of just over a cool £1m.

Morrisons, Tesco and Sainsbury’s — who have all appointed new chief executives within the last eight months — are battling the rise of no-frills discounters, such as Aldi and Lidl, and the growth of upmarket grocers, such as Waitrose. Tesco’s Dave Lewis (CEO from September) and Sainsbury’s Mike Coupe (CEO from July) have been talking the talk, but Potts is the only one to have put his money where his mouth is since taking up his post, by buying shares in the market.

Investing in companies in sectors that are unloved can be very profitable — for example, banks in the depth of the financial crisis, and big pharma firms when “patent-cliff” fears were at their height. If you’re looking for a contrarian bet in today’s troubled supermarket sector, Potts’s actions-speak-louder-than-words move may be a buy signal worth considering. You can still pick up the shares at around the price Potts paid.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

G A Chester has no position in any shares mentioned. The Motley Fool UK has recommended Cineworld Group. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »