3-Point Checklist: Should You Buy SSE PLC Or Centrica PLC?

Does Centrica PLC (LON:CNA) have the edge over SSE PLC (LON:SSE), following its recent dividend cut?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Centrica (LSE: CNA) hit the headlines recently, after new boss Iain Conn decided to make his mark on the firm with a 30% dividend cut.

The question for investors in Centrica’s UK peer, SSE (LSE: SSE) is whether SSE is likely to make a similar cut when the Scottish firm reports in its full-year results in May.

In this article, I’ll look at this issue and compare the two firms more generally: which is the better buy for value and income investors today?

1. Yield

Utility stocks are mainly held for their reliable incomes. How do Centrica and SSE compare?

Dividend

Centrica

SSE

Trailing yield

5.6%

5.7%

2015 forecast yield

5.4%

5.9%

2016 forecast yield

5.4%

6.1%

SSE comes out ahead, assuming the firm’s payout doesn’t get cut; how likely is a cut?

SSE’s dividend is expected to be covered by earnings 1.3 times this year. At Centrica’s new, reduced, payout level, the firm’s dividend is covered 1.38 times by earnings.

On this basis, SSE could scrape through without a cut.

2. Valuation

How are Centrica and SSE valued, based on trailing and forecast earnings?

Year

Centrica

SSE

Trailing P/E

12.6

12.0

2015 forecast P/E

13.0

12.7

2016 forecast P/E

12.9

13.1

In my view, shares in both firms are valued quite fairly at the moment: I’d expect utility stocks to trade on a lower multiple than the current FTSE 100 average P/E of 16, due to their income focus and limited growth potential.

3. Operating margin

Are SSE and Centrica equally profitable?

Using each firm’s adjusted operating profit margin for the last twelve months as a guide, there’s little difference: Centrica’s operating margin is 5.9%, while SSE’s is 5.7%.

This suggests that both firms have similar cost structures and profit margins, as you’d expect from utilities.

Today’s best buy?

Centrica and SSE appear to be very evenly matched. However, that could change later this year, as the outcome of the general election could alter the outlook for both firms.

Any changes may not be felt equally by these two companies: whereas SSE is a big player in the renewable power market, Centrica has significant North Sea oil and gas production. Centrica also has a US business, but lacks the networks business that provides a stable part of SSE’s earnings.

Ultimately, I suspect that any changes will be relatively modest and gradual: neither of the main political parties seems likely to announce a dramatic change in energy policy.

Personally, I’d be happy to buy and hold shares in either company at today’s prices, but I can’t find a way of choosing between them.

Roland Head owns shares in SSE. The Motley Fool UK has recommended Centrica. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »