Tesco PLC At 200p: Finally, The Right Price To Buy

Tesco PLC (LON: TSCO) may now be the perfect contrarian buy, says Harvey Jones

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

tesco2

Last week, my fellow Fool writer G.A. Chester warned that shares in Tesco (LSE: TSCO) could fall below 200p. Following the latest Tesco shocker, he’s been proved right.

At time of writing, the stock trades at 198p after new boss Dave Lewis revealed a gaping £250m black hole in the supermarket’s accounts.

Just when you thought things couldn’t get worse at Tesco, it does. Again. 

Integrity And Transparency

Cynics have suggested that Lewis is airing Tesco’s dirty laundry before he can be blamed for the suspicious stains, and frankly, I hope that is the case. He’d be crazy to do anything else. 

The last thing investors need is for markets to lose faith in the new boss. Right now, Lewis is Tesco’s only hope. He has given the impression of acting quickly and decisively, suspending four staff and calling in outside investigator Deloitte.

The black hole only came to light on Friday, thanks to a whistleblower. Investors will be looking to see if this is a one-off, or just one example of Tesco creative accountancy.

A Serious Issue

What it does is confirm is how badly Tesco has lost its way. We already knew it was failing to match up to the challenge posed by external competitors such as Aldi and Lidl, now we know its internal procedures are wonky as well. 

This also exposes Tesco’s arrogance, a major factor in its decline. Investors should have paid closer attention to long-term supplier complaints about poor treatment and slack attitudes to paying invoices. 

Early booking of revenue and delayed recognition of costs, have made Tesco’s profits look better than they really were.

Now investors are paying the price.

Full And Frank

Tesco’s profits will be 23% lower than the £1.1bn it told investors to expect at the end of last month. And way down on the £1.58bn it had predicted before that.

One profit warning can be regarded as a misfortune, two looks like carelessness. But what words are left to describe profit warnings three and four? Arrogance? Stupidity? Desperation? Corruption? Deloitte will hopefully find out.

Lewis had better keep riffling through that laundry pile, because his new regime needs to avoid any hint of contamination. He must be squeaky clean.

Decisive Action

There is no easy way out of this for Tesco. Earnings per share are forecast to fall 30% in the year to February 2015, and 10% in the subsequent 12 months. Tesco was the future once. Now it’s Aldi and Lidl.

Tesco is down 40% in a year. It trades at a lowly 7.2 times earnings. The share price could fall further, especially if the 75% interim dividend cut is carried through to the final dividend.

Bold investors might decide this is the moment of maximum pain.

G.A. Chester said a dip below 200p could represent the final ‘capitulation’ that smart contrarian investors look for as a signal to start buying.

Now, the decision rests with you.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young Asian woman holding up her index finger
Investing Articles

£5,000 invested in FTSE 100 stock London Stock Exchange Group 1 month ago is now worth…

FTSE 100 powerhouse London Stock Exchange Group has been dragged into the software sell-off. However, recently, it has started to…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

The Barratt Redrow share price trades at a 13-year low! Is it a screaming buy at 266p?

The Barratt Redrow share price has taken a battering in recent years but Harvey Jones says the FTSE 100 stock…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Why is everyone buying Rio Tinto shares?

Rio Tinto shares are the flavour of the week among investors. Paul Summers is asking whether this momentum will continue.

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how to invest £3k in the FTSE 250 for a 7.6% dividend yield

Jon Smith talks through how to build a robust FTSE 250 dividend portfolio with a yield well in excess of…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

2 potential hidden gems in the UK stock market

Our writer highlights two growth shares from the FTSE 250. Both could be under-the-radar winners in the London stock market…

Read more »

Happy young female stock-picker in a cafe
Dividend Shares

I was right about the Vodafone share price! Next stop 125p?

The Vodafone share price has soared since the lows of May 2025. Since racing past £1 in January, the shares…

Read more »