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        <title>Naked Wines Plc (LSE:WINE) Share Price, History, &amp; News | The Motley Fool UK</title>
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	<title>Naked Wines Plc (LSE:WINE) Share Price, History, &amp; News | The Motley Fool UK</title>
	<link>https://www.fool.co.uk/tickers/lse-wine/</link>
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            <item>
                                <title>This 79p penny share is up 66% year to date! Time to buy?</title>
                <link>https://www.fool.co.uk/2025/08/11/this-79p-penny-share-is-up-66-year-to-date-time-to-buy/</link>
                                <pubDate>Mon, 11 Aug 2025 11:55:00 +0000</pubDate>
                <dc:creator><![CDATA[Ben McPoland]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Small-Cap Shares]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1560142</guid>
                                    <description><![CDATA[<p>The company behind this penny stock has just announced a £2m share buyback programme. Our writer digs into this online retailer to find out more.  </p>
<p>The post <a href="https://www.fool.co.uk/2025/08/11/this-79p-penny-share-is-up-66-year-to-date-time-to-buy/">This 79p penny share is up 66% year to date! Time to buy?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
]]></description>
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<p><strong>Naked Wines</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) is a penny share on the move. Since the start of 2025, it has surged by 66% to reach 79p. </p>



<p>However, longer-term shareholders in the online wine retailer are still nursing a heavy hangover. That&#8217;s because the stock is down 91% since reaching a high of 888p during the pandemic. </p>



<p>Let&#8217;s take a closer look at Naked Wines to see if it might be worth considering right now. </p>


<div class="tmf-chart-singleseries" data-title="Naked Wines Plc Price" data-ticker="LSE:WINE" data-range="5y" data-start-date="2020-08-11" data-end-date="2025-08-11" data-comparison-value=""></div>



<h2 class="wp-block-heading" id="h-direct-to-consumer-model">Direct-to-consumer model</h2>



<p>Naked Wines has an interesting business model. Customers (called ‘Angels’) pay £25 a month into their account and the firm invests it in over 300 independent winemakers, cutting out the middleman. In return, it gets exclusive wine labels at insider prices and passes on savings&nbsp;to customers.</p>



<p>Since parting ways with Majestic Wine in 2019, the company is a pure online player with no physical retail stores. Interestingly, the US is now its largest market, along with the UK, with Australia a smaller contributor. </p>



<p>Business boomed during the pandemic when online wine demand soared. However, growth normalised after Covid, and margins took a big hit in 2022/23 when surging energy prices resulted in higher glass and packaging costs.</p>



<h2 class="wp-block-heading" id="h-turnaround-strategy">Turnaround strategy </h2>



<p>Revenue for FY22 came in at £350m, with a small profit. However, in FY25 (which ended in March), revenue was only £250m, with a net loss of nearly £5m. This highlights how the firm has struggled for consistent profitability.  </p>



<p>The reason for the share price uplift this year relates to a turnaround strategy unveiled in March under newish CEO Rodrigo Maza. The firm hopes to grow revenue in the 5%-10% range, while delivering annual adjusted earnings before interest, taxes, depreciation and amortisation of £9m-£14m. </p>



<p>It will focus investment on high-value Angels rather than pursue a growth-at-all-costs strategy. This should reduce customer churn.</p>



<p>City analysts are on board and expect a return to profitability this year. For FY27, a net profit of around £3m is forecast, giving a forward <a href="https://www.fool.co.uk/investing-basics/how-to-value-shares/pe-ratio/">price-to-earnings ratio</a> of 27.&nbsp;</p>



<p>Naked Wines had a net cash position of £30m in March. And today (11August), it announced a <a href="https://www.fool.co.uk/investing-basics/understanding-the-market/share-buybacks/">share buyback</a> worth up to £2m. So there&#8217;s quite a bit of positivity being built up right now.</p>



<h2 class="wp-block-heading" id="h-falling-angels">Falling Angels  </h2>



<p>In FY21, there were 886,000 Angels. However, this has fallen to just under 600,000. While a retention rate of 75% last year suggests a loyal core, I do worry that the membership base is declining in both the UK and US. </p>



<p>Speaking personally, when I&#8217;ve had Naked Wines promotional material through the letterbox, the introductory offers do seem very tempting. Unfortunately, I tend to get headaches after drinking vino nowadays &#8212; the dreaded ‘wine-graine’ &#8212; so I&#8217;m not really the target audience. I have no experience as a customer.</p>



<p>However, it&#8217;s definitely interesting for the committed wine lover and there are many millions of those in the Anglosphere. The long-term market opportunity is certainly there.</p>



<p>If Naked Wines can achieve consistent profitability, while also buying back shares, I think the stock could still end up looking cheap from here. But many consumers are currently under financial pressure, so it could prove challenging to grow the customer base in the near term. </p>



<p>Weighing things up, I’m going to pass on Naked Wines. I think there are safer turnaround stocks to buy for my portfolio today.<br></p>
<p>The post <a href="https://www.fool.co.uk/2025/08/11/this-79p-penny-share-is-up-66-year-to-date-time-to-buy/">This 79p penny share is up 66% year to date! Time to buy?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>Are Naked Wines shares a penny stock bargain?</title>
                <link>https://www.fool.co.uk/2023/03/14/are-naked-wines-shares-a-penny-stock-bargain/</link>
                                <pubDate>Tue, 14 Mar 2023 10:16:13 +0000</pubDate>
                <dc:creator><![CDATA[Christopher Ruane]]></dc:creator>
                		<category><![CDATA[Growth Shares]]></category>
		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1200337</guid>
                                    <description><![CDATA[<p>Christopher Ruane thinks Naked Wines shares could yet explode, thanks to its business model. But he sees risks too. Should he buy?</p>
<p>The post <a href="https://www.fool.co.uk/2023/03/14/are-naked-wines-shares-a-penny-stock-bargain/">Are Naked Wines shares a penny stock bargain?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
]]></description>
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<p>Every time I run my slide rule over the <strong>Naked Wines</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) business, I feel it has brilliant potential. Yet its shares have lost three quarters of their value over the past year. If I had invested £1,000 five years ago, my stake would now be worth less than £220.</p>


<div class="tmf-chart-singleseries" data-title="Naked Wines Plc Price" data-ticker="LSE:WINE" data-range="5y" data-start-date="2018-03-01" data-end-date="2023-03-14" data-comparison-value=""></div>



<p>With the shares now selling for pennies each, are they the sort of bargain I ought to stash in my portfolio today hoping they have great ageing potential for a buy-and-hold investor like me?</p>



<h2 class="wp-block-heading" id="h-brilliant-potential">Brilliant potential</h2>



<p>The reason I like the Naked Wines business model is that it is simple but powerful.</p>



<p>Wine has a huge target market, much of it well-heeled. But many shoppers feel they lack knowledge about what wines to buy. Lugging plonk home from the shops is not everyone’s idea of a fun Saturday afternoon.</p>



<p>By getting to know customers’ tastes, a company like Naked Wines can offer them wines they like at a price it knows they can afford. As this relationship develops, customer loyalty grows. That can help give the retailer pricing power. A unique selection of wines, convenient delivery and deep customer understanding can give the firm a strong competitive advantage.</p>



<p>Not only that, Naked Wines can also cut out at least one of the middlemen. Instead of a wholesaler and retailer both taking a cut, the direct-to-consumer model means Naked Wines can use the whole difference between vineyard gate cost and selling price to fund its business. That could support profits, or reinvestment for growth.</p>



<h2 class="wp-block-heading" id="h-struggling-to-uncork-the-potential">Struggling to uncork the potential</h2>



<p>Despite the compelling nose on this business model, I wonder how much body it has. Sales and profits have fallen since 2018. On its own, that does not concern me. Part of the key to profitability in a model like the retailer’s is whittling down the customer base and focussing on the ones that make money for you. Last year, sales grew 3% to £350m. I think that is a respectable level. </p>



<p>What concerns me is profitability. Post-tax profits last year came in at £2m. That means last year’s <a href="https://www.fool.co.uk/investing-basics/understanding-company-accounts/the-profit-and-loss-account/">net profit margin</a> was a razor-thin 0.7%. That sort of profit margin could be knocked out entirely by an increase in the cost of glass bottles or shipping. </p>



<p>Even that meagre profit was the first one for four years.</p>



<h2 class="wp-block-heading" id="h-are-naked-wines-shares-a-bargain">Are Naked Wines shares a bargain?</h2>



<p>With multiyear customer relationships designed to become more profitable once the initial marketing costs are covered, it could be that Naked Wines sees profitability soar in coming years. It has emphasised that a new strategy that reduces spend on customer acquisition should “<em>deliver profitability at a sustainable level</em>”. </p>



<p>The company had £23m of <a href="https://www.fool.co.uk/investing-basics/understanding-company-accounts/the-balance-sheet/">net cash</a> at the end of its first half in September, compared to a current market capitalisation of just £71m. The chairman, chief executive and chief financial officer all purchased Naked Wines shares in December for slightly more than the current market price.</p>



<p>I think there is the sort of potential reward here that could have me popping corks one day. But I also see large risks. Simply put, the company has not concretely proven that it can consistently make large profits. So, for now, I will not be buying Naked Wines shares.</p>
<p>The post <a href="https://www.fool.co.uk/2023/03/14/are-naked-wines-shares-a-penny-stock-bargain/">Are Naked Wines shares a penny stock bargain?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>UK shares: 2 FTSE retail stocks to buy and 2 to avoid in February</title>
                <link>https://www.fool.co.uk/2023/01/26/uk-shares-2-ftse-retail-stocks-to-buy-and-2-to-avoid-in-february/</link>
                                <pubDate>Thu, 26 Jan 2023 17:00:09 +0000</pubDate>
                <dc:creator><![CDATA[John Choong]]></dc:creator>
                		<category><![CDATA[Growth Shares]]></category>
		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Value Shares]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1188088</guid>
                                    <description><![CDATA[<p>As the first earnings season of the year winds down, here are two retail UK shares I'm buying in February, and another two I'm avoiding.</p>
<p>The post <a href="https://www.fool.co.uk/2023/01/26/uk-shares-2-ftse-retail-stocks-to-buy-and-2-to-avoid-in-february/">UK shares: 2 FTSE retail stocks to buy and 2 to avoid in February</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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<p>As January comes to an end, an array of <strong>FTSE</strong> retail companies have reported their quarterly results. There were several winners and losers from that group. I&#8217;ve selected two UK shares that I think are worth buying, and another two I&#8217;ll avoid in February.</p>



<h2 class="wp-block-heading" id="h-1-marks-and-spencer">1. Marks and Spencer</h2>



<p>As the best-performing FTSE-listed grocer last quarter, <strong>Marks and Spencer</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-mks/">LSE:MKS</a>) makes it on my shopping list. The hybrid retailer had an excellent quarter that boasted the highest food and clothing sales growth, beating giants <strong>Tesco</strong> and <strong>Sainsbury&#8217;s</strong>. This resulted in market share expansion on both fronts. And with plans to accelerate its store rotation plan, the <strong>FTSE 250</strong> group has plenty of potential to grow further.</p>



<p>Additionally, M&amp;S is slowly improving the state of its balance sheet and paying down debt. Pair that with cheap <a href="https://www.fool.co.uk/investing-basics/how-to-value-shares/" target="_blank" rel="noreferrer noopener">valuation multiples</a>, and I&#8217;ll be looking to buy more shares in the coming days.</p>



<figure class="wp-block-table"><table><thead><tr><th class="has-text-align-center" data-align="center"><strong>Metrics</strong></th><th class="has-text-align-center" data-align="center"><strong>Marks and Spencer</strong></th><th class="has-text-align-center" data-align="center"><strong>Industry average</strong></th></tr></thead><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Price-to-earnings (P/E) ratio</strong></td><td class="has-text-align-center" data-align="center">9.4</td><td class="has-text-align-center" data-align="center">14.2</td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Price-to-sales (P/S) ratio</strong></td><td class="has-text-align-center" data-align="center">0.3</td><td class="has-text-align-center" data-align="center">0.3</td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Price-to-book (P/B) ratio</strong></td><td class="has-text-align-center" data-align="center">0.9</td><td class="has-text-align-center" data-align="center">1.4</td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Price-to-earnings growth (PEG) ratio</strong></td><td class="has-text-align-center" data-align="center">0.1</td><td class="has-text-align-center" data-align="center">0.1</td></tr></tbody></table><figcaption><em><sup>Data source: YCharts, Simply Wall St</sup></em></figcaption></figure>



<h2 class="wp-block-heading" id="h-2-dunelm">2. Dunelm</h2>



<p>The doom and gloom surrounding home improvement stocks has dissipated over the past couple of months, as the numbers have proven their resilience. <strong>Dunelm</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-dnlm/">LSE:DNLM</a>) proved its doubters wrong once again with yet another strong trading update. Therefore, it&#8217;s no surprise to see its share price up a whopping 60% from its bottom in September.</p>


<div class="tmf-chart-singleseries" data-title="Dunelm Group Plc Price" data-ticker="LSE:DNLM" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>



<p>The company reported an expected fall in margins, but it all seems meaningless when other, more meaningful metrics are furnishing better numbers. Sales last quarter were 18% higher and up 48% from pre-pandemic levels. Moreover, the board now anticipates full-year profit before tax to come in above the analyst consensus, at a range of £131m to £186m.</p>



<h2 class="wp-block-heading" id="h-3-dr-martens">3. Dr Martens</h2>



<p>On the flip side, <strong>Dr Martens</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-docs/">LSE:DOCS</a>) are getting the boot from me. It&#8217;s not difficult to understand why, as the shares are down 30% already this year.</p>


<div class="tmf-chart-singleseries" data-title="Dr. Martens Plc Price" data-ticker="LSE:DOCS" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>



<p>The shoemaker&#8217;s latest update was filled with bad news. A supply chain issue related to a bottleneck at its new Los Angeles distribution centre is the main culprit. Consequently, the company now expects weak US sales for the year.</p>



<p>As a result, it now forecasts profits to decline substantially. Wholesale revenue may take a hit of anywhere between a £15m to £25m, while <a href="https://www.fool.co.uk/investing-basics/investment-glossary/" target="_blank" rel="noreferrer noopener">EBITDA</a> will lose approximately £16m to £25m, including £8m to £11m of supply chain costs.</p>



<h2 class="wp-block-heading" id="h-4-naked-wines">4. Naked Wines</h2>



<p>I&#8217;m also avoiding <strong>Naked Wines</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE:WINE</a>). The pandemic favourite has fallen from favour since Covid restrictions were lifted, prompting management to reverse course on its &#8216;growth at all cost&#8217; model. This translated into a sweet update recently. The firm did report a rather upbeat set of figures from its latest quarter, and even updated its forecasts for better profits.</p>



<p>Nonetheless, I&#8217;m unconvinced about its longer-term potential. There&#8217;s certainly hope for the retailer to age like fine wine. However, I don&#8217;t see its share price growing at such a rate that warrants the opportunity cost of investing in other UK shares with higher upside potential.</p>
<p>The post <a href="https://www.fool.co.uk/2023/01/26/uk-shares-2-ftse-retail-stocks-to-buy-and-2-to-avoid-in-february/">UK shares: 2 FTSE retail stocks to buy and 2 to avoid in February</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>Why Naked Wines’ share price jumped 29% yesterday</title>
                <link>https://www.fool.co.uk/2022/10/21/why-naked-wines-share-price-jumped-29-yesterday/</link>
                                <pubDate>Fri, 21 Oct 2022 10:06:17 +0000</pubDate>
                <dc:creator><![CDATA[Edward Sheldon, CFA]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1170365</guid>
                                    <description><![CDATA[<p>Naked Wines' share price just saw a massive spike. Edward Sheldon looks at what's going on at the subscription wine business. </p>
<p>The post <a href="https://www.fool.co.uk/2022/10/21/why-naked-wines-share-price-jumped-29-yesterday/">Why Naked Wines’ share price jumped 29% yesterday</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
]]></description>
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<p><strong>Naked Wines</strong>’ (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) share price spiked yesterday. When the market closed at 4.30pm, shares in the subscription wine business were sitting at 122p – 29% higher than the previous day’s closing price.</p>



<p>So what was behind the huge share price increase? And is the stock – which has tanked over the last year – worth buying for my portfolio today?</p>


<div class="tmf-chart-singleseries" data-title="Naked Wines Plc Price" data-ticker="LSE:WINE" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>




<h2 class="wp-block-heading" id="h-what-drove-the-price-spike">What drove the price spike?</h2>



<p>The main reason Naked Wines shares surged yesterday was that the company released an operational and financial update and this was received well by the market.</p>



<p>In its update, the company said it has taken steps to reconfigure the business, which has performed poorly of late. Specifically, management said it had:</p>



<ul class="wp-block-list"><li>Renegotiated its banking facilities to ensure that the company is well funded (it had £64m of available liquidity at the end of September).</li><li>Taken decisive action to focus on <a href="https://www.fool.co.uk/investing-basics/understanding-company-accounts/the-profit-and-loss-account/">profitability</a> (instead of focusing on growth), and reduced marketing investment that was not delivering satisfactory returns.</li><li>Restructured some of the company’s teams to create a leaner and more focused business.</li></ul>



<p>The company believes these steps will lay the foundation for a return to sustained, profitable growth.</p>



<p>In terms of guidance, Naked Wines said it expects adjusted earnings before interest and tax (EBIT) for the six months to the end of September to be around £4m – around three times the year-earlier figure. And for the year ending 28 March 2023, it expects to deliver adjusted EBIT of £9m-£13m, with further improvement expected the following year.</p>



<h2 class="wp-block-heading">Explosive move higher</h2>



<p>As for why the stock’s move to the upside was so explosive, my hunch is that there was a bit of a ‘short squeeze’ here. According to my data provider, around 4.5 million Naked Wines shares were being shorted in the lead up to the update (around 7% of the company’s free float).</p>



<p>Clearly, short sellers – who profit from falling share prices – were expecting the update to be disappointing. However, it was actually not that bad. So short sellers will have scrambled to buy stock to close out their short positions, and this will have pushed the share price up significantly.</p>



<h2 class="wp-block-heading">Are Naked Wines shares worth buying?</h2>



<p>Would I buy Naked Wines shares today? No, as I don’t see them as a good fit for my portfolio.</p>



<p>When I invest in small-cap stocks, I generally go for companies that have an excellent track record when it comes to profitability. I like to see consistent growth in profits and a high <a href="https://www.fool.co.uk/investing-basics/how-to-value-shares/return-on-equity-and-return-on-capital-employed/">return on capital</a>. I’ve found that this dramatically reduces my investment risk.</p>



<p>Looking at Naked Wines, its profitability track record is quite poor. In three out of the last six financial years, it has generated a net loss. And when it has made a profit, its return on capital has been quite low. </p>



<p>Now, as I mentioned above, Naked Wines is focusing its attention on profits. This is a good thing. However, it remains to be seen whether it can put together a solid track record on this front.</p>



<p>So I’m happy to pass on the shares for now. To my mind, there are better stocks to buy for my portfolio today.</p>
<p>The post <a href="https://www.fool.co.uk/2022/10/21/why-naked-wines-share-price-jumped-29-yesterday/">Why Naked Wines’ share price jumped 29% yesterday</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>Down nearly 90%, is the Naked Wines share price scraping the barrel yet?</title>
                <link>https://www.fool.co.uk/2022/10/08/down-nearly-90-is-the-naked-wines-share-price-scraping-the-barrel-yet/</link>
                                <pubDate>Sat, 08 Oct 2022 14:54:36 +0000</pubDate>
                <dc:creator><![CDATA[Christopher Ruane]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1167076</guid>
                                    <description><![CDATA[<p>Down almost 90% in a year, could the Naked Wines share price go lower? Christopher Ruane fears so and explains why he isn't investing for now.</p>
<p>The post <a href="https://www.fool.co.uk/2022/10/08/down-nearly-90-is-the-naked-wines-share-price-scraping-the-barrel-yet/">Down nearly 90%, is the Naked Wines share price scraping the barrel yet?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
]]></description>
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<p>&#8220;<em>In vino veritas</em>&#8221; goes the old saying. But shareholders will be hoping that the share price of vino retailer <strong>Naked Wines </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) is not a true reflection of the company’s value. The Naked Wines share price has tumbled almost 90% in just one year. Even after a few glasses, that is a sobering thought.</p>



<p>So, is this a bin end bargain for my portfolio? Or does the massive fall signal deep problems that ought to keep me way from the shares?</p>



<h2 class="wp-block-heading" id="h-compelling-business-model">Compelling business model</h2>



<p>The interesting thing about the company for me is that I think it has a great business model. By replacing the middleman in wine sales it can make attractive profit margins. The more it sells to customers, the better it can understand their tastes, which should mean they become increasingly attached to Naked Wines. That should give it pricing power.</p>



<p>The online wine retailer saw sales boom during the pandemic. But Naked Wines is more than a one-trick pony. Over the past five years, it has seen sales grow at a compounded annual rate of 20%. I think that is impressive.</p>



<p>Naked Wines’ model relies on upfront marketing investment to attract buyers, which is then hopefully more than recouped in the years that follow if they keep buying. So after a year, the marketing investment in attracting and retaining a customer has already been more than covered. After five years, the company’s model suggests that it will have recouped triple the money it cost to attract the customer. I regard this as a virtuous circle. By retaining customers, Naked can get more value out of the relationship over time.</p>



<h2 class="wp-block-heading" id="h-why-is-the-naked-wines-share-price-falling">Why is the Naked Wines share price falling?</h2>



<p>But if the business model is potentially so attractive, what explains the huge fall in the Naked Wines share price?</p>



<div class="tmf-chart-singleseries" data-title="Naked Wines Plc Price" data-ticker="LSE:WINE" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>




<p>The main problem is translating sale growth into <a href="https://www.fool.co.uk/investing-basics/understanding-company-accounts/the-profit-and-loss-account/">profits</a>. Last year, sales grew 3% year-on-year to £350m. But the company’s loss almost doubled, to £11m.</p>



<p>That is not how I like a business to work. As sales grow, if the business has a lean cost base, profits ought to grow even faster. The opposite is happening at Naked Wines. There are lots of good reasons for that, from the cost of expanding its international footprint to the impact of higher costs for everything from glass bottles to packaging materials.</p>



<p>Some of those things are within the company’s control, but a lot are not. If it passes on all cost increases in the form of higher prices, it could lose customers. That is a challenge to its business model of investing early in the customer lifecycle with the aim of recouping those costs down the line.</p>



<h2 class="wp-block-heading" id="h-i-m-not-buying">I’m not buying</h2>



<p>I really like this business and think it has loads of potential. It has a strong competitive advantage that can help keep its customer base loyal.</p>



<p>However, the reality is that right now it is struggling to show that it can be profitable on a sustained basis. That is the opposite of what I am looking for when I invest. The share price could go up from here if business improves, but it might also keep sinking if losses get even bigger. So until the bottom line improves, I will not be buying Naked Wine shares.</p>
<p>The post <a href="https://www.fool.co.uk/2022/10/08/down-nearly-90-is-the-naked-wines-share-price-scraping-the-barrel-yet/">Down nearly 90%, is the Naked Wines share price scraping the barrel yet?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>3 growth shares I&#8217;m avoiding in June</title>
                <link>https://www.fool.co.uk/2022/05/23/3-growth-shares-im-avoiding-in-june/</link>
                                <pubDate>Mon, 23 May 2022 06:08:00 +0000</pubDate>
                <dc:creator><![CDATA[Paul Summers]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1137433</guid>
                                    <description><![CDATA[<p>Knowing which growth shares to avoid is as important as recognising those worth buying. Paul Summers picks out three of the former.</p>
<p>The post <a href="https://www.fool.co.uk/2022/05/23/3-growth-shares-im-avoiding-in-june/">3 growth shares I&#8217;m avoiding in June</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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<p>Now&#8217;s a great time to begin loading up on UK shares, in my opinion. However, I still need to be picky. There will be some companies that recover strongly in time. Others will struggle to bounce back at all and could even fall lower in value. Accordingly, here are three growth shares I wouldn&#8217;t touch for my portfolio before (and probably after) June. </p>



<h2 class="wp-block-heading" id="h-ao-world">AO World</h2>



<p>I&#8217;ve been bearish on electrical retailer <strong>AO World</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-ao/">LSE: AO</a>) for, well, years. The huge spike in the share price during 2020 did little to arrest my fears that this company would struggle to outgun rivals in what&#8217;s an incredibly competitive space. Well done to anyone who managed to play this momentum game and win. </p>



<p>The actual date on which full-year numbers will be revealed is <a href="https://www.ao-world.com/investor-centre/events-calendar/" target="_blank" rel="noreferrer noopener">still to be confirmed</a>. Even so, I think I can safely say they won&#8217;t be good. The company has already reported that customers are cancelling warranties as the cost of living climbs. I can&#8217;t imagine a lot of people are rushing to buy white goods right now either.</p>



<p>The question is whether this is still to be fully reflected in the shares. Despite tumbling 27% in 2022 to date and 70% in the last 12 months, I&#8217;m not sure it is. </p>



<p>I&#8217;m not alone. The small-cap continues to feature in the list of most shorted stocks on the UK market.</p>







<p>Of course, AO could bounce hard if it reports even slightly better-than-expected trading. But that level of speculation is better suited to traders rather than Foolish investors like me. </p>



<h2 class="wp-block-heading">Moonpig</h2>



<p>Greetings card supplier <strong>Moonpig</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-moon/">LSE: MOON</a>) is a second growth share I&#8217;ve long been wary of due to the hyper-competitive market in which the firm operates.</p>



<p>Again, my cautious stance has been vindicated. Moonpig&#8217;s share price is down 37% in 2022 and 50% since last May. </p>



<div class="tmf-chart-singleseries" data-title="Moonpig Group Plc Price" data-ticker="LSE:MOON" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>




<p>This isn&#8217;t to say there&#8217;s nothing to like here. It&#8217;s got a decent brand (boosted by that memorable jingle) and has been busy building a more diversified selection of gifts on its site. The company also upgraded its revenue target for the year from £285m to roughly £300m back in April.</p>



<p>However, a valuation of 20 times earnings still strikes me as rich considering the lack of &#8216;economic moat&#8217; (as Warren Buffett would say). Customer loyalty levels may be above pre-pandemic levels but that may reflect the migration of shoppers online rather than anything about Moonpig specifically.</p>



<h2 class="wp-block-heading">Naked Wine</h2>



<p>Like AO World, drinks seller <strong>Naked Wine</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) was a huge beneficiary of the multiple UK lockdowns. Understandably, that purple patch could only last so long. Accordingly, this growth share is down 43% in 2022 and almost 60% in one year.</p>



<div class="tmf-chart-singleseries" data-title="Naked Wines Plc Price" data-ticker="LSE:WINE" data-range="5y" data-start-date="" data-end-date="" data-comparison-value=""></div>




<p>There&#8217;s an argument that a bottle of wine is just the sort of cheap luxury that people will treat themselves to in tough economic times. Once again, however, I&#8217;m struggling to discern any true advantage over rivals. For many people, I imagine a bottle of plonk from the nearest supermarket may suffice. I could be wrong, of course, and ominously, Naked Wine also appears on the list of most-shorted stocks too. </p>



<p>I can see things getting worse before they get better for the Norwich-based business.</p>



<p>Full-year numbers are due on 9 June. </p>
<p>The post <a href="https://www.fool.co.uk/2022/05/23/3-growth-shares-im-avoiding-in-june/">3 growth shares I&#8217;m avoiding in June</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>This dirt-cheap UK stock is up 15% today! Here’s what I’d do now</title>
                <link>https://www.fool.co.uk/2022/04/20/this-dirt-cheap-uk-stock-is-up-15-today-heres-what-id-do-no/</link>
                                <pubDate>Wed, 20 Apr 2022 16:37:00 +0000</pubDate>
                <dc:creator><![CDATA[Manika Premsingh]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=1128913</guid>
                                    <description><![CDATA[<p>Significantly higher sales, but still trading at prices not seen since early 2020. Is this dirt-cheap UK stock a buy?</p>
<p>The post <a href="https://www.fool.co.uk/2022/04/20/this-dirt-cheap-uk-stock-is-up-15-today-heres-what-id-do-no/">This dirt-cheap UK stock is up 15% today! Here’s what I’d do now</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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<p><strong>AIM</strong>-listed <strong>Naked Wines </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) was having a pretty bad 2022. Its share price has almost halved. And the drop over the past year is a bit more severe, making it a dirt-cheap UK stock for me. But today, its fortunes have turned dramatically for the better after it released its trading update. As I write, its share price is up 15% from the last close. </p>



<h2 class="wp-block-heading" id="h-naked-wines-positive-trading-update">Naked Wines’ positive trading update</h2>



<p>Clearly, investors are encouraged by numbers like a 72% increase in its sales over a two-year period, for the year ending 28 March 2022. Its sales over the last year show a much smaller increase of 3%, but even that is a positive in my view. Lockdown sales were expected to be unusually high as we did not have the option of going out for a drink. If anything, I would have expected a drop in sales from last year, given that much of its financial year covers the post-lockdown period. </p>



<p>Its sales retention, which is the percentage of revenues derived from existing customers, is at an <a href="https://www.londonstockexchange.com/news-article/WINE/trading-update/15416669">impressive 80%</a> too. The fact that the company has been able to retain customers even after the pandemic, is an achievement in itself. But it gets even better when it is higher than expectation of a mid-70s guidance. It has also reported pre-interest and tax profits. </p>



<h2 class="wp-block-heading" id="h-what-has-changed-for-the-aim-stock">What has changed for the AIM stock?</h2>



<p>At the same time, I cannot help but notice that the broad trend is not particularly different from the first-half update released in November last year. Its two-year sales were still strong, as was customer retention. And it had swung into pre-tax interest and profits as well. Yet, at the time, its share price had fallen more than 9% in a day. </p>



<p>So what has changed? I can spot two differences. First, it sounded less optimistic in its outlook then. For instance, it expected the impact of higher costs and supply chain challenges on profit margins. Second, as per a<em> Bloomberg</em> report I read earlier today, the latest numbers have exceeded analyst expectations, who believed that Naked Wines would report losses. This is the opposite of what happened the last time, when its sales growth was lower than anticipated.&nbsp;</p>



<h2 class="wp-block-heading" id="h-would-i-but-the-dirt-cheap-uk-stock">Would I but the dirt-cheap UK stock?</h2>



<p>This says to me that Naked Wines’ future looks positive. Its results are better than expected and its outlook is positive too. The <a href="https://www.fool.co.uk/company/?ticker=lse-wine">stock price</a> for the customer-funded online retailer, which sources from independent wine makers, however, is now close to levels it last saw right after the lockdowns started in March 2020. This is despite significantly higher sales since then, which makes it surprisingly cheap. </p>



<p>Consumer expenditure might be impacted if inflation continues to rise, of course. And this could impact wine sales. But I think over time the AIM stock will still be a good one for me to hold. I will buy this dirt-cheap UK stock. </p>
<p>The post <a href="https://www.fool.co.uk/2022/04/20/this-dirt-cheap-uk-stock-is-up-15-today-heres-what-id-do-no/">This dirt-cheap UK stock is up 15% today! Here’s what I’d do now</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>The Naked Wines share price has crashed, but I’m still bullish</title>
                <link>https://www.fool.co.uk/2021/11/18/the-naked-wines-share-price-has-crashed-but-im-still-bullish/</link>
                                <pubDate>Thu, 18 Nov 2021 15:53:53 +0000</pubDate>
                <dc:creator><![CDATA[James Reynolds]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Bullish]]></category>
		<category><![CDATA[Naked Wines]]></category>
		<category><![CDATA[Share price]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=255598</guid>
                                    <description><![CDATA[<p>James Reynolds reviews Naked Wines' recent share price crash amid its underwhelming earnings report, but explains why he's bullish on the company.</p>
<p>The post <a href="https://www.fool.co.uk/2021/11/18/the-naked-wines-share-price-has-crashed-but-im-still-bullish/">The Naked Wines share price has crashed, but I’m still bullish</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                                                                            <content:encoded><![CDATA[<p><strong>Naked Wines</strong> (<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) released its quarterly earnings report earlier today and revealed that sales have not caught up to the company’s more hopeful projections. Management claims that customers returning to bars, pubs and restaurants is responsible, leading to fewer people drinking at home. Naked Wines&#8217; shares had already been on a downward trajectory this week, but today’s news turned that slide into a tumble. The price fell from 678p all the way to 525p before lunchtime. But, despite this setback, I’m still bullish on the company.</p>
<h2>Solid fundamentals</h2>
<p>Naked Wines saw a near parabolic rise over the course of the Covid-19 pandemic. By sheer chance it had gone through a period of serious restructuring, closing its stores and moving entirely online, which left it poised to take full advantage of our extended stay at home.</p>
<p>It has excellent profit margins on most of its products as well as exclusive access to the majority of the wines it sells. It also operates a partial subscription model which continues to bring in revenue even as sales slump.</p>
<p>In fact, while the words sales slump may be billboarded on most articles about it, sales still grew by 1% over the past six months. While this number isn’t anything to write home about, growth is growth and <a href="https://www.nakedwinesplc.co.uk/investors/key-financial-information/default.aspx">year on year</a>, Naked Wines has actually grown 68% between now and 2020. Gross profit margins have increased from 38% to 40% in that same time.</p>
<p>Subscribers have also grown by 25%, meaning that Naked Wines is continuing to attract new customers even as the majority of people are choosing to spend their money out in bars.</p>
<h2>Why the crash?</h2>
<p>I believe that we are seeing a share price contraction only because the price rose too high too quickly. Investors tend to get excited when they see percentage growth in the double digits, but a company needs to maintain that growth to justify its share price. If results fall short of expectations, shares tend to fall.</p>
<p>This is exactly what we have seen today. No losses, no shrinking, just a failure to meet high expectations.</p>
<h2>Winter outlook</h2>
<p>Company management seem sure that the holiday season will bring sales back on track. Large family gatherings are, in my experience, best enjoyed with ample access to alcohol. And who knows, another lockdown may well trigger a boost in orders. Or the novelty of drinking in a bar may wear off if food and drink prices continue to rise.</p>
<p>But no one can be sure of what the future holds. It may be that as fuel and food prices rise, people choose to end their subscriptions or cut back on luxuries. If this happens, then the share price may continue to fall.</p>
<h2>Is now the time to buy?</h2>
<p>When <a href="https://www.fool.co.uk/2021/10/20/the-naked-wines-share-price-tripled-in-the-pandemic-can-it-surge-higher/">I last wrote about Naked Wines</a>, I said that I wanted to wait and see how an end to lockdowns would affect sales. I was right to steer clear then, but is now the time to add it to my portfolio?</p>
<p>Adding it is a risky move, but I think the fundamentals are all here.</p>
<p>This winter is make or break. If Naked Wines can, at the very least, hold onto its subscriber base, then I think this price correction will stabilise around the 500p mark. If it can increase its subscribers over the next six months, then I think we will see a more sustainable increase in the share price.</p>
<p>The post <a href="https://www.fool.co.uk/2021/11/18/the-naked-wines-share-price-has-crashed-but-im-still-bullish/">The Naked Wines share price has crashed, but I’m still bullish</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>The Naked Wines share price tripled in the pandemic. Can it surge higher?</title>
                <link>https://www.fool.co.uk/2021/10/20/the-naked-wines-share-price-tripled-in-the-pandemic-can-it-surge-higher/</link>
                                <pubDate>Wed, 20 Oct 2021 14:37:31 +0000</pubDate>
                <dc:creator><![CDATA[James Reynolds]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>
		<category><![CDATA[Naked Wines]]></category>
		<category><![CDATA[Share price]]></category>
		<category><![CDATA[Wine]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=249257</guid>
                                    <description><![CDATA[<p>James Reynolds shares his insights into the recent surge in the Naked Wines share price and whether he thinks it has room to grow.</p>
<p>The post <a href="https://www.fool.co.uk/2021/10/20/the-naked-wines-share-price-tripled-in-the-pandemic-can-it-surge-higher/">The Naked Wines share price tripled in the pandemic. Can it surge higher?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                                                                            <content:encoded><![CDATA[<p>The <strong>Naked Wines </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) share price has tripled over the course of the pandemic. From a low of 224p in May 2020, it rose all the way to a high of 858p in August 2021. This made the company seem like a very exciting prospect for my portfolio. But this surge has brought with it a lot of volatility. The price has bounced rapidly between the high 600s and low 800s over the past few months. Is this just a temporary bump before pushing on again to new all-time highs?</p>
<h2>What is ‘Naked Wines’?</h2>
<p>Naked Wines is an online retailer specialising in the sale of wines and spirits. Its stated goal is to provide quality wines at low prices by acting as a direct channel between independent winemakers and customers.</p>
<p>What makes Naked Wines unique is its ‘Angels’ system. Angels are customers who choose to pay a subscription fee of £20 each month. This money is then used by Naked Wines to help fund independent winemakers around the world. In return for this subscription, customers gain access to a slew of discounts, ranging from £2-£6 per bottle, as well as exclusive wines unavailable in stores or to non-Angel customers. The subscription fee can also be redeemed as credit when making purchases later on.</p>
<p>Not a bad deal if you ask me.</p>
<p>But with all of these cost cutting measures in place, I wondered if Naked Wines was able to make any money at all.</p>
<h2>Revenue and profits</h2>
<p>Before the pandemic, Naked Wines was struggling financially. In 2019, the company lost a staggering £9.4m, prompting it to sell off two of its subsidiaries and become a completely online business. This transition was completed in March 2020 and could not have happened at a better time.</p>
<p>Following international lockdowns, Naked Wines went on bring in <a href="https://www.fool.co.uk/2021/06/11/naked-wines-sees-fy-losses-widen-should-i-buy-this-uk-share/">£202.9m</a> in revenue for the 2020 fiscal year, an increase of 13.7% over the previous. It seems people were very happy to buy wine online while they were furloughed at home.</p>
<p>This growth trend has continued through 2021. The company <a href="https://s28.q4cdn.com/964621086/files/doc_events/2021/Naked-Wines-RNS.pdf">increased revenue</a> by 68%. That&#8217;s £340.2m so far this year. I believe this leap can be attributed to expansion into the US market.</p>
<p>The number of Angels has also increased by 53%, which is good for long-term stability.</p>
<h2>Reservations</h2>
<p>If the company is able to maintain or expand its customer base, I think the share price still has a lot of room to grow. However, I am hesitant to add Naked Wines to my portfolio today for one reason. Economic uncertainty.</p>
<p>I&#8217;m reading a lot about the UK possibly entering into recession. If this turns out to be true, we may now see a long period where households are forced to cut unessential costs, such as their monthly wine subscription.</p>
<p>Naked Wine customers may well consider their Pinot Noir to be essential. As we have seen, sales of alcohol do often go up in challenging times. But for now I&#8217;d rather wait and see how the market plays out before I add Naked Wines shares to my portfolio.</p>
<p>The post <a href="https://www.fool.co.uk/2021/10/20/the-naked-wines-share-price-tripled-in-the-pandemic-can-it-surge-higher/">The Naked Wines share price tripled in the pandemic. Can it surge higher?</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                <title>3 UK shares to buy as England reach Euro 2020 final!</title>
                <link>https://www.fool.co.uk/2021/07/08/3-uk-shares-to-buy-as-england-reach-euro-2020-final/</link>
                                <pubDate>Thu, 08 Jul 2021 12:22:59 +0000</pubDate>
                <dc:creator><![CDATA[Royston Wild]]></dc:creator>
                		<category><![CDATA[Investing Articles]]></category>

                <guid isPermaLink="false">https://www.fool.co.uk/?p=230074</guid>
                                    <description><![CDATA[<p>Back of the net! Royston Wild looks at three UK shares that stand to gain from England's participation in Sunday's Euro 2020 final.</p>
<p>The post <a href="https://www.fool.co.uk/2021/07/08/3-uk-shares-to-buy-as-england-reach-euro-2020-final/">3 UK shares to buy as England reach Euro 2020 final!</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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                                                                                            <content:encoded><![CDATA[<p>It’s not home just yet. But England’s football team is now just one step away from securing a first major trophy for 55 years.</p>
<p><a href="https://www.bbc.co.uk/sport/football/51198755" target="_blank" rel="noopener">Victory</a> in Wednesday night’s Euro 2020 semi-finals doesn’t just give soccer fans something to shout about, however. Taking on Italy in Sunday’s final also provides opportunities that should excite UK share investors.</p>
<p>Here are three UK shares that stand to gain from England’s recent achievements.</p>
<h2>It’s party time!</h2>
<p>Alcohol retailers like <strong>Naked Wines </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-wine/">LSE: WINE</a>) are reaping the rewards of England’s long run in this year’s European Championships. The reverie that will last all weekend (and possibly longer depending on Sunday’s result) means that they should continue to enjoy a roaring trade for the next few days at least.</p>
<p>It’s true that easing Covid-19 restrictions could hit <a href="https://www.fool.co.uk/company/?ticker=lse-wine" target="_blank" rel="noopener">Naked Wines’</a> revenues in the near term as people go out more. But I still think the UK retail share offers plenty of investment potential. In particular I like its focus on North American markets, and think this could deliver exceptional returns now and in the future.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-217857 size-full" src="https://www.fool.co.uk/wp-content/uploads/2021/04/InternationalFootballFans1.jpg" alt="many happy international football fans watching tv" width="1400" height="787" /></p>
<h2>Betting on England</h2>
<p>UK gambling shares like <strong>Entain </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-ent/">LSE: ENT</a>) look set to thrive whether or not England prevail in Sunday’s final.</p>
<p>As analysts at <strong>Hargreaves Lansdown </strong>have commented: “<em>England’s semi-final victory will be a double cause for celebration in the Entain offices</em>”. They describe England’s participation in Sunday’s final as an “<em>open goal for the group</em>” amid a boon in sports betting.</p>
<p>They added that “<em>England’s long run in the tournament may well have been a contributing factor to the news that underlying cash profits are expected to beat consensus at the full year</em>”.</p>
<p>The <strong>FTSE 100</strong> company isn’t just a great pick for the short term though, as the online betting segment looks set to run and run. Entain’s online net gaming revenues rocketed 22% in the first half, with internet sales rising for 22 quarters in a row. I think this makes the UK share a great buy, despite the ever-present threat from regulators.</p>
<h2>A top UK retail share</h2>
<p>England shirts have been selling like proverbial hotcakes since Euro 2020 began. And demand for Three Lions-related merchandise has shot through the roof in the wake of yesterday’s semi-final victory. Naturally a win in Sunday’s ultimate game will give sales an extra shot in the arm at sports retailers like <strong>JD Sports </strong>(<a class="tickerized-link" href="https://www.fool.co.uk/tickers/lse-jd/">LSE: JD</a>).</p>
<p>The <strong>FTSE 100</strong> firm could also expect sales of boots, balls, shin-pads and other soccer-related equipment to rise after the tournament ends. This is because successful tournaments tend to drive participation in whichever sport is riding high.</p>
<p>While JD Sports faces extreme competition, I think the strength of its retail brand, allied with its expansion globally makes it a top UK share for the near term and beyond.</p>
<p>The post <a href="https://www.fool.co.uk/2021/07/08/3-uk-shares-to-buy-as-england-reach-euro-2020-final/">3 UK shares to buy as England reach Euro 2020 final!</a> appeared first on <a href="https://www.fool.co.uk">The Motley Fool UK</a>.</p>
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