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Compare our Top-Rated Robo-Advisors of 2021

By: George Sweeney (DipFA) | Updated: 19th November 2021

Here, we’ve gathered together what we view as the top robo-advisors in the UK. Remember, unlike cash, the value of investments, and any income from them, can fall as well as rise so you could get back less than you invest. If you’re unsure about the suitability of an investment for your own circumstances, please seek independent financial advice first.

Here are The Motley Fool UK's top-rated robo-advisors in the UK

  • Novice investors and passive investors who want a portfolio managed for them, as well as more experienced, hands-on investors who want to create and manage their own DIY portfolio.: InvestEngine*
  • beginner investors who want simplicity and flexibility with low fees: Wealthify Stocks and Shares ISA* Review
  • low fees and long-term investing: Wealthsimple
  • beginner and inexperienced investors who want a hands off approach to investing: Moneyfarm
  • investors who want transparency and flexibility: Nutmeg

Offers from our affiliate partners appear first and are ordered from highest rating to lowest, followed by other top-rated offers. You can read more about our ratings and page sort here. Offers from affiliate partners are marked with a *.

Great for: Novice investors and passive investors who want a portfolio managed for them, as well as more experienced, hands-on investors who want to create and manage their own DIY portfolio.

5 stars question mark
InvestEngine Logo
Apply Now!

On InvestEngine's Secure Website

* Affiliate partner

InvestEngine aims to help you maximise the potential returns on your investments — whether you are a passive or a hands-on kind of investor. The platform’s managed portfolio service will build a diversified portfolio for you at a risk level you are comfortable with without doing the intensive work of picking the investments yourself. If you are a more hands-on investor, you could opt for InvestEngine’s new DIY service that lets you create and manage your own portfolio.

Read full review >

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

More details [+]

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of this product depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex.

WHAT YOU NEED TO KNOW

  • You can open your account and start investing from as little as £100
  • £50 welcome bonus for new customers
  • Option to boost returns by making additional monthly instalments to your account
  • Choice to invest for income or growth
  • Choice of an ISA, Personal or Business account
  • No set up, no withdrawal, no dealing and no exit fees
  • For the managed portfolio service, 3 different investment styles, each with portfolios crafted to suit various risk appetites
  • For the managed feature, portfolio rebalancing available as needed to help keep investments on track
  • For the DIY service, over 150 ETFs covering a wide range of stocks markets, bonds and commodities
  • For the DIY service, easy buying and selling using smart orders

* This is an offer from one of our affiliate partners. Click here to learn about how and why we work with partners.

what we like

  • Choice of managed or DIY portfolio
  • Wide selection of globally diversified ETFs for both managed and DIY portfolio
  • Low, straightforward and transparent fees
  • Platform Fee

    0.25% for the managed portfolio service. No fee for the DIY service.

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

- More details

WHAT YOU NEED TO KNOW

  • You can open your account and start investing from as little as £100
  • £50 welcome bonus for new customers
  • Option to boost returns by making additional monthly instalments to your account
  • Choice to invest for income or growth
  • Choice of an ISA, Personal or Business account
  • No set up, no withdrawal, no dealing and no exit fees
  • For the managed portfolio service, 3 different investment styles, each with portfolios crafted to suit various risk appetites
  • For the managed feature, portfolio rebalancing available as needed to help keep investments on track
  • For the DIY service, over 150 ETFs covering a wide range of stocks markets, bonds and commodities
  • For the DIY service, easy buying and selling using smart orders

* This is an offer from one of our affiliate partners. Click here to learn about how and why we work with partners.

Great for: beginner investors who want simplicity and flexibility with low fees

4 stars question mark
Wealthify logo
Apply Now!

On Wealthify's Secure Website

* Affiliate partner

Wealthify are on a mission to make investing affordable and simple for everyone. They offer a low-cost stocks and shares ISA account with plenty of style.

Read full review >

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

More details [+]

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of this product depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex.

WHAT YOU NEED TO KNOW

  • Ability to choose a standard or ethical investment theme
  • Flat 0.6% management fee and small additional fees based on chosen plan
  • Wealthify do not charge to deposit, withdraw, transfer or close your plan
  • This is a non-flexible ISA, so any amount withdrawn still counts towards that year’s ISA allowance

 

* This is an offer from one of our affiliate partners. Click here to learn about how and why we work with partners.

what we like

  • Open an account from as little as £1
  • Low fees that are straightforward and transparent
  • Easy investing plans to select based on risk profile
  • PLATFORM FEE:

    0.6%
  • Share dealing charge:

    n/a

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

- More details

WHAT YOU NEED TO KNOW

  • Ability to choose a standard or ethical investment theme
  • Flat 0.6% management fee and small additional fees based on chosen plan
  • Wealthify do not charge to deposit, withdraw, transfer or close your plan
  • This is a non-flexible ISA, so any amount withdrawn still counts towards that year’s ISA allowance

 

* This is an offer from one of our affiliate partners. Click here to learn about how and why we work with partners.

Great for: low fees and long-term investing

4 stars question mark

Wealthsimple wants to make wealth just that, simple. This investing solution utilises technology and uses experienced advisers to help customers’ investments grow. Central to its ethos is passive investing; tracking the market over time using a diversified portfolio.

Read full review >

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

More details [+]

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of this product depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex.

WHAT YOU NEED TO KNOW

  • Three pricing plans depending on account balance
  • Accounts actively managed by in-house team
  • Automatic rebalancing and dividend reinvesting
  • Stocks and Shares ISA available
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.
  • *0.7% up to £100k plus additional charges averaging 0.2%

what we like

  • Custom portfolios based on risk appetite
  • No exit or transfer fees
  • Clear and simple pricing
  • PLATFORM FEE:

    0.7%*
  • Share dealing charge:

    n/a

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

- More details

WHAT YOU NEED TO KNOW

  • Three pricing plans depending on account balance
  • Accounts actively managed by in-house team
  • Automatic rebalancing and dividend reinvesting
  • Stocks and Shares ISA available
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.
  • *0.7% up to £100k plus additional charges averaging 0.2%

Great for: beginner and inexperienced investors who want a hands off approach to investing

3.5 stars question mark

Moneyfarm aims to help you make the most of your money in a simple and efficient way. That means globally diversified portfolios based on your risk profile, an advice centre to give you investment advice on an ongoing basis, and a regular rebalancing of your portfolio to keep your investments on track with your goals.

Read full review >

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

More details [+]

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of this product depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex.

WHAT YOU NEED TO KNOW

  • Minimum investment requirement of £1,500
  • Portfolios are monitored and managed for you
  • Portfolios are built using ETFs to achieve diversification
  • Stocks and Shares ISA available
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.

†Fees range from 0.75%-0.35% and are tiered, where the more you invest the lower the fee percentage charged

what we like

  • Bespoke portfolios based on your risk profile
  • Choice of three different investment products
  • Investment advice
  • PLATFORM FEE:

    0.75%†
  • Share dealing charge:

    N/A

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

- More details

WHAT YOU NEED TO KNOW

  • Minimum investment requirement of £1,500
  • Portfolios are monitored and managed for you
  • Portfolios are built using ETFs to achieve diversification
  • Stocks and Shares ISA available
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.

†Fees range from 0.75%-0.35% and are tiered, where the more you invest the lower the fee percentage charged

Great for: investors who want transparency and flexibility

3.5 stars question mark

Nutmeg is a digital wealth manager who set out to debunk some of the common misconceptions around investments. Utilising technology, they aim to give customers complete transparency and flexibility when dealing with their investments, offering clear and simple pricing structures, four in-built investment styles to choose from, and no exit fees.

Read full review >

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

More details [+]

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of this product depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex.

WHAT YOU NEED TO KNOW

  • Open a general investment account or a stocks and shares ISA from £500. LISAs/JISAs also available from £100.
  • Accounts are actively managed by an in-house team (except the Fixed Allocation portfolio)
  • There are no exit fees
  • Fees depend on which investment style you choose
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.

†At time of writing, Nutmeg’s fee on the actively managed portfolios is 0.75% on the first £100k and 0.35% on the portion beyond, while on the annually reviewed fixed allocation portfolio the fee is 0.45% on the first £100k and 0.25% on the portion beyond. In addition, across all four portfolios, the average fund cost is 0.21% and the average market spread is 0.07%. Click here to read more about Nutmeg's fees.

what we like

  • Clear annual fee structure
  • Four investment styles to choose from
  • Diversified portfolios
  • PLATFORM FEE:

    0.75%†
  • Share dealing charge:

    n/a

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

- More details

WHAT YOU NEED TO KNOW

  • Open a general investment account or a stocks and shares ISA from £500. LISAs/JISAs also available from £100.
  • Accounts are actively managed by an in-house team (except the Fixed Allocation portfolio)
  • There are no exit fees
  • Fees depend on which investment style you choose
  • Rather than allowing individual stock-picking, this service helps investors to buy into discretionary managed ETF portfolios.

†At time of writing, Nutmeg’s fee on the actively managed portfolios is 0.75% on the first £100k and 0.35% on the portion beyond, while on the annually reviewed fixed allocation portfolio the fee is 0.45% on the first £100k and 0.25% on the portion beyond. In addition, across all four portfolios, the average fund cost is 0.21% and the average market spread is 0.07%. Click here to read more about Nutmeg's fees.


What is a robo-advisor?

Robo-advisor is the term used for digital investment accounts and platforms that are managed by algorithms rather than people, hence the ‘robo’. 

Unfortunately a robo-advisor does not mean you get your very own robot mentor. But you do get the next best thing – a simple way to invest your money. 

Different accounts that fall under this category will be managed in various ways. Some are completely automatic whereas others might involve some human oversight.

How does a robo-advisor work?

These robo-investing platforms work by automating as much of the investment process as possible using computer software. This is why they can be an affordable way to have a managed multi-asset portfolio.

The robo-management of these accounts involves quite a few cool tricks. This includes things such as automatic portfolio rebalancing, investment allocation adjustment to meet your risk tolerance, and the ability to alter your investing approach based on your changing circumstances. 

Using a robo-advisor usually means that you can get help with organising your investments without the high price tag that usually comes with such services.

Are robo-advisors good for beginners?

Robo-investing may be good for beginners due to its simplicity. Often, you just need to select the level of risk you’re comfortable with and how much you’re able to invest. Then you just let your robo-advisor do its thing. However, its simplicity cannot hide the potential need to obtain appropriate advice nor should it cloud your understanding of the risks associated with investing.

You can always switch from a robo-advisor platform to a conventional brokerage account at a later stage if you’d like to have greater control over the assets (funds, shares etc) you’re investing your money in. But if you’re just starting out, there’s very few simpler ways of investing than getting a robo-advisor to pick and manage a portfolio for you.

What should you consider when choosing a robo-advisor?

Here are some key things you should consider before selecting a robo-advisor to invest with:

  • Does the platform come from a reputable brand?
  • How do their costs and fees compare to competitors?
  • Does the performance history of their funds stack up against similar robo-advisors?
  • Is the platform easy to use?
  • Do they offer a mobile app for managing your account?
  • Can you automate your investment payments?
  • How much flexibility and choice do they offer?
  • Can you use tax wrappers like a stocks and shares ISA?

How much money do you need for robo-investing?

How much money you need will all depend on which platform you decide to use. Some robo-advisors will let you begin investing with as little as £1. But other platforms can require much higher starting deposits.

So if you only have a small amount to begin investing with, it’s worth checking out the different robo-investing platforms to see which might be the best fit for you.

You can always change robo-advisors as your wealth grows (or if it doesn’t). So don’t be afraid to start small and then adjust your auto investing platform at a later time.

Is it possible for robo-advisors to beat the market?

It’s possible for robo-advisors to beat the market but it’s not common. Each provider has their own strategy for making money from your investments so whether or not your investments beat the market will be partly down to the platform you choose.

Most robo-advisors tend to hold index funds as a key component of their portfolios, which would make beating the market unlikely if they track the market! However, some platforms will let you hold a mixture of assets. This diversification can help to reduce any potential losses when markets aren’t in great shape.

The level of risk you take could also play a role in whether you beat the market or not. Taking on more risk may give you a better chance of beating the market. However, it could also lead to bigger losses if the investments don’t work out.

Do keep in mind that very few funds or even professional investors typically beat the market on a consistent basis.

Can robo-advisors make you money?

Robo-advisors can definitely make you money, as can a lot of things if you get it right. However, it’s important to take into account the fact that they can’t control or predict the movements of markets which can go up or down, especially in the short-term, and as such you must remember that your capital is at risk and past performance is not a reliable indicator of future performance

You also have to remember that you’ll be paying a fee that will cut into your profits.

How much money you will make will depend on a number of factors such as: how much you’re investing, how long you’re investing for, and how adventurous/risk averse you are with your investment choices. Then, there are certain areas that are out of your control which will play a big part, such as the wider economy and individual performances of businesses.



Frequently Asked Questions

What is a robo-advisor?

Robo-advisor is the term used for digital investment accounts and platforms that are managed by algorithms rather than people, hence the ‘robo’. 

Unfortunately a robo-advisor does not mean you get your very own robot mentor. But you do get the next best thing - a simple way to invest your money. 

Different accounts that fall under this category will be managed in various ways. Some are completely automatic whereas others might involve some human oversight.

How do robo-advisors work?

These robo-investing platforms work by automating as much of the investment process as possible using computer software. This is why they can be an affordable way to have a managed multi-asset portfolio.

The robo-management of these accounts involves quite a few cool tricks. This includes things such as automatic portfolio rebalancing, investment allocation adjustment to meet your risk tolerance, and the ability to alter your investing approach based on your changing circumstances. 

Using a robo-advisor usually means that you can get help with organising your investments without the high price tag that usually comes with such services.

Are robo-advisors good for beginners?

They may be due to their simplicity. Often, you just need to select the level of risk you’re comfortable with and how much you’re able to invest. Then you just let your robo-advisor do its thing. However, its simplicity the potential need to obtain appropriate advice nor should it cloud your understanding of the risks associated with investing.

You can always switch from a robo-advisor platform to a conventional brokerage account at a later stage if you’d like to have greater control over the assets (funds, shares etc) you’re investing your money in. But if you’re just starting out, there’s very few simpler ways of investing than getting a robo-advisor to pick and manage a portfolio for you.

Is it possible for robo-advisors to beat the market?

It’s possible for robo-advisors to beat the market but it’s not common. Each provider has their own strategy for making money from your investments so whether or not your investments beat the market will be partly down to the platform you choose.

Most robo-advisors tend to hold index funds as a key component of their portfolios, which would make beating the market unlikely if they track the market! However, some platforms will let you hold a mixture of assets. This diversification can help to reduce any potential losses when markets aren’t in great shape.

The level of risk you take could also play a role in whether you beat the market or not. Taking on more risk may give you a better chance of beating the market. However, it could also lead to bigger losses if the investments don’t work out.

Do keep in mind that very few funds or even professional investors typically beat the market on a consistent basis.

Can robo-advisors make you money?

They definitely can, as can a lot of things if you get it right. However, it’s important to take into account the fact that they can’t control or predict the movements of markets which can go up or down, especially in the short-term, and as such you must remember that your capital is at risk and past performance is not a reliable indicator of future performance

You also have to remember that you’ll be paying a fee that will cut into your profits.

How much money you will make will depend on a number of factors such as: how much you’re investing, how long you’re investing for, and how adventurous/risk averse you are with your investment choices. Then, there are certain areas that are out of your control which will play a big part. Such as the wider economy and individual performances of businesses.


The Motley Fool receives compensation from some advertisers who provide products and services that may be covered by our editorial team. It’s one way we make money. But know that our editorial integrity and transparency matters most and our ratings aren’t influenced by compensation. The statements above are The Motley Fool’s alone, are based on our understanding of current legislation, which could change in the future, and have not been provided or endorsed by bank advertisers. The information provided does not constitute investment advice, nor may our statements suit your circumstances. Past investment experience is not a guarantee of future returns.