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What is Giving Tuesday?

What is Giving Tuesday?
Image source: Getty Images


You’ve probably heard of Black Friday and Cyber Monday, but have you heard about Giving Tuesday? It’s actually a pretty big deal for charities and fundraising, and it’s the perfect time to make your first donation. Let’s break down the key details.   

What is Giving Tuesday?

Giving Tuesday is all about – you guessed it – giving. Here are some fun facts about the day:

  • Giving Tuesday started in the US in 2012 as a social media hashtag: #GivingTuesday.
  • It takes place every year on the Tuesday after Black Friday and Cyber Monday.
  • Social media still plays a huge role in bringing people together for Giving Tuesday and connecting charities with donors. 
  • It’s a celebration of charitable giving, volunteering and generosity.

In 2020, Giving Tuesday falls on 1 December.

Where should I donate? 

Ready to make a donation? There are plenty of charities to choose from, and the coronavirus pandemic has been challenging for them all. Here are some things to think about before you pick a charity:

  • You don’t need to pick just one charity. Instead, consider splitting your donation between a few. 
  • Do you have any personal experiences with challenges like homelessness, hunger or ill health? You might choose a charity you feel personally connected to. 
  • Think about where your donation will have the biggest impact. 

If you’re looking for some inspiration, here are some charities that could definitely use extra support during the pandemic:

  • Age UK – supporting elderly people who may be isolated or lonely.
  • Compliments of the House – redistributing fresh food to people in need. 
  • Mind UK – helping people protect their mental health during the pandemic and beyond.
  • Refuge – offers support and protection to people experiencing domestic abuse. 
  • NHS Charities Together – a collection of charities aimed at supporting NHS staff.
  • Cancer Research UK – helping to fund life-saving research. 

If you plan to make a donation, or if you’re already a donor, share your story using the Giving Tuesday hashtag. You never know, it might encourage others to follow your lead. 

Don’t have any money to donate right now? That’s okay! Remember, it’s not just about one day of the year – you can use this time to find charities you’d love to help out when you’ve got some cash to spare. You could start a savings account, put a little money away when you can and donate it when you’re ready.

What else can I do?

There are plenty of ways you can help out this Giving Tuesday. Here are some other ideas to get you started. 

Start volunteering

Volunteering gives you the opportunity to make a real difference in your local community – not to mention it looks great on your CV!

So whether you’re between jobs, on furlough or looking for work experience, volunteering is a good choice. Even during lockdown, you can still help out, whether it’s by making telephone calls or collecting donations. Organisations like the NVCO can help you find a charity to support.

Run a fundraiser

Whether it’s a sponsored bike ride or a raffle, fundraisers are a fun way to help charities. Just set a fundraising target, choose an activity or two and promote your campaign online. Your chosen charity can help you with promotional materials and fundraising ideas if you need a little help. 

Use social media

Even if you don’t have money to donate, follow charities on social media and share their posts. A small gesture like this can help match charities with new donors. You can also read other people’s stories and learn more about how donations make a difference around the world. 

Takeaway

Giving Tuesday is a great opportunity for charities to raise awareness of the vital work they do and find new donors. It’s also a fun time for people to get involved and help their local communities. 

And remember, it’s not just about donating cash. You can donate your time and volunteer somewhere or promote worthy causes on social media. Nothing you do is too small – it’s the generosity that counts. 

What next?

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