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What is Depop?

What is Depop?
Image sources: Getty Images.

If you’re looking for the next up-and-coming online marketplace, you should check out Depop.

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Let’s take a look at everything you need to know about buying and selling using the Depop app. 

What is Depop?

Although the name sounds like a cheesy dance move from the 90s, Depop is quickly becoming a big player in the online space. Based in London, it’s now a global business.

Essentially it’s an online marketplace focusing on fashion and other unique items. It’s a little surprising that the Depop app and website have been such a hit considering there are already a number of other marketplaces where you can buy and sell clothes online.

However, Depop cleverly concentrates on the kind of shoppers who prefer buying in vintage stores. It also appeals to environmentally-focused millennials who’ve given up on fast-fashion and consumer culture.

The company is not exactly reinventing the wheel, but it’s doing a great job of creating an appealing shopping platform for a younger generation.

How does Depop work?

It works using a format you’re probably already familiar with. You just create an account and then you’re able to buy and sell online. Currently, you do need to have a PayPal account to sell or make a purchase, but the company is beginning to roll out Apple Pay and card payments.


If you’re a seller, just take some snazzy photos of your unwanted clothes and create a listing.

Then, when a buyer requests the item and you agree with the terms, you just pop it in the post and await payment.


As a buyer, you’re free to browse the online marketplace to your heart’s content. When you see an item that catches your eye, you can contact the seller to arrange to buy the item.

It’s a very straightforward system, and in some ways its easier than marketplaces like eBay, where there can sometimes be a bidding process.

What are the fees?

Depop’s fee structure is nice and easy. The company doesn’t charge any listing or subscription fees.

If you’re a buyer, you just pay the price of the item plus shipping.

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As a seller, every item you sell is charged a flat 10% fee. This is worked out using the total transaction amount, which includes shipping costs. There are also PayPal fees to keep in mind. Currently, these will cost you 2.9% of the transaction, plus an additional £0.30.

Depop only collects fees when you successfully sell something on the platform.

Who is the platform aimed at?

The main focus is to capture the attention of younger online shoppers. Depop does this by showing that buying and selling second-hand clothes can be fun and stylish, not just a way to get rid of unwanted stuff.

Depop recognises that its users know how to use a cameraphone well. The company encourage sellers to use Instagram-worthy snaps of clothes to create better listings.

This keeps the platform looking nice and is obviously much more appealing to buyers than the dark, blurry photos you might find on other marketplace sites.

Is it worth selling on the Depop app?

Because it costs nothing to create a listing, it’s definitely worth thinking about selling there.

Also, the company is managing to successfully attract a generation of younger second-hand buyers, so it provides access to a different kind of customer.

People love buying clothes, and that’s not going to change any time soon. So by selling items there, you can connect with tech-savvy shoppers who are comfortable buying things online.

Is it safe for buyers?

The company try to make buying a great experience with their ‘Buyer Protection’ which allows reporting of issues anytime within 180 days of purchase.

PayPal also has lots of experience with online marketplaces and has its own backstops to keep things secure.

It’s still worth taking standard precautions like checking items on arrival and keeping hold of any proof of postage.


Depop is an online fashion marketplace that’s taking the world by storm. It provides a unique space for buying and selling clothes, especially for people who love to use their camera phones to the max!

The company is doing an excellent job of encouraging more people to recycle their clothes, so it’s definitely a welcome addition to the online shopping scene.

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