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Everything we know about Amazon Prime Day 2020

Everything we know about Amazon Prime Day 2020
Image source: Getty Images.


Dig out those wish lists – it’s time to start planning. Amazon Prime Day 2020 is on the horizon. Here’s what we know so far. 

What is Amazon Prime Day?

Amazon Prime Day is an exclusive two-day sale event for Amazon Prime members. If you’ve not yet signed up to the scheme, take a look a what’s on offer to see whether Amazon Prime is right for you.  

The first special event day took place back in 2015 to celebrate Amazon’s 20th birthday. And what a birthday treat it turned out to be with shoppers spending just shy of a billion dollars across the online behemoth’s platform.

The inaugural Amazon Prime Day took place in just nine countries: the US, the UK, Austria, Italy, Germany, France, Spain, Japan and Canada. Last year, 18 countries enjoyed 48-hours’ worth of special offers with the United Arab Emirates being the newest territory to join in.  

Since its launch, Amazon Prime Day has gone from strength to strength. Figures from Statista show huge sales uplifts every year since the event launched.

In 2016, global sales were $1.52 billion followed by $2.41 billion in 2017, $4.19 billion in 2018 and an eye-popping $7.16 billion in 2019. To put that number into perspective, that’s more than the individual GDPs of Barbados, Andorra, and St Lucia.  

When is Amazon Prime Day 2020?

This year’s dates for the UK have not yet been announced. Historically, Amazon Prime Day has been in July and always started on a Monday. Of course, with 2020 being the Year of coronavirus, the event was postponed.

Rumour has it that Amazon Prime Day 2020 is likely to be in October, although when exactly is speculation only. While some sources think it’s likely to be at the end of October, others have touted the beginning. Early October would seem the obvious choice, mainly because this would avoid clashing with other key sales events like Black Friday and Cyber Monday. 

However, a late Amazon Prime Day that anticipates the traditional Thanksgiving frenzy could be strategic. By essentially ‘block booking’ the start of the holiday season, Amazon could be making a tactical play to eclipse competitor offers.

What sale-watchers do agree on, however, is that Amazon Prime Day 2020 is more than likely to start on a Monday. That gives us the following potential dates:

  • 5th October
  • 12th October
  • 19th October
  • 26th October

Past Amazon Prime Day deals

The best buys have often been tech related and often Amazon-owned. Last year, for example, saw Kindles on sale for as little as £49.99 and Fire tablets for under £100. There were also some huge price cuts on top brands like Apple and Samsung where savvy shoppers could save hundreds of pounds on smartphones.  

Amazon Prime Day 2019 was also the day to buy a Chromebook with £100 slashed off some models. Ditto for laptops including coveted MacBooks and Windows models.

But while a vast range of well-known brands go on sale, some of the best-selling items over the years are less than flash. For instance, the very first Amazon Prime Day in 2015 saw 24,000 Instant Pot pressure cookers sold. It sounds like a lot but in 2018 that number swelled to more than 300,000.

What can we expect to see on Amazon Prime Day 2020?

A huge range of products will go on offer. But, based on previous sales, we can expect to see money off all sorts of Amazon products. With that in mind, if you’re after a Kindle, Amazon Echo, Fire tablet or Fire TV, it’s best to hold off until October.

If you love a bargain, Amazon Prime Day is bound to be a long-awaited diary date. While it’s undoubtedly a great way to save on big ticket items you might need to upgrade, it’s sensible not to get carried away. If you are after something particular and need help working out how to budget for it, check out our favourite budgeting apps and the best credit cards of 2020.

Looking for a new credit card?

Great credit card offers are out there — you just need to know where to look! If you’re after the top offers on the market, a great place to start is our list of the top credit cards.

Click here to see MyWalletHero's top credit card picks for October 2020.


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