NEW! Our Hero’s Journey tool can help you with your next step towards financial freedom - click here to try now.
Advertiser Disclosure

Almost half of the UK lacks basic financial literacy

Almost half of the UK lacks basic financial literacy
Image source: Getty Images


The decisions you make about your money can have a huge impact on your life. But a recent survey of 2,000 UK adults by investment app Freetrade found that nearly half of them lacked basic financial literacy and couldn’t answer simple questions about personal finance. Here’s what else the Freetrade study found.   

How financially literate are British adults?

The survey covered savings, investments, ISAs and retirement – topics that most of us will come across at some point in our lives. 

Amongst the questions asked, adults were quizzed about what the letters APR and ISA stood for. Just 48% of respondents passed the test overall.

The topic with the highest number of right answers was ISAs with 68% passing this section. Worryingly, retirement was the area where people knew the least with a staggering 80% failing to answer correctly. 

Knowledge was also split down gender and age groups with more men passing the financial literacy test (52%) compared to women (46%). People aged 55+ also scored better than their younger counterparts aged between 18 and 24 (55% and 50%, respectively). 

Pass rates were also analysed by location, although, to be fair, there wasn’t much in it. Brighton came top of the charts for financial literacy with a 55% pass rate, followed by Manchester at 54%. The city with the lowest score was Bristol at 52.9%. 

Plot your path towards financial freedom with our Hero’s Journey tool!

MyWalletHero is here to help you learn about taking control of your money, whether that’s paying off debt, working towards a short-term money goal, or investing for your future.

This tool can help you understand the next steps on your journey – simply choose a goal that best describes your current interests to get started.

How confident are British adults about their finances?

Sadly, 88% of adults didn’t feel confident in their own financial literacy with more women (91%) acknowledging their lack of confidence. 

Perhaps then, it’s no surprise that 45% of people said dealing with their finances had a negative impact on their health.

Interestingly, when Freetrade broke down figures by city, money-related stress stood out as a common theme regardless of location. In fact, the top five cities and the percentage of residents admitting financial stress were:

  1. London 55% 
  2. Belfast 44%
  3. Plymouth 43%
  4. Bristol 42%
  5. Glasgow 42%

When pushed, the vast majority of adults questioned considered themselves ‘unknowledgeable’ when it came to their personal finances. This was most keenly felt in investments where 91% of people said they lacked know-how. Similarly, 90% of adults felt they knew little about retirement, 88% knew little about ISAs and 83% were not clued up about savings.  

For Dan Lane, Senior Analyst at Freetrade, it’s the lack of insight about retirement that stands out. He explains: “There should be alarm bells ringing here. With advances in medical technology and increased life expectancies, we’re likely to live longer in retirement than ever before.

“But a massive gap in our understanding of how to invest for our third age, or even how to access those investments suitably later on, means we really aren’t prepared for a sizable portion of our lives.” 

Could you be rewarded for your everyday spending?

Rewards credit cards include schemes that reward you simply for using your credit card. When you spend money on a rewards card you could earn loyalty points, in-store vouchers airmiles, and more. MyWalletHero makes it easy for you to find a card that matches your spending habits so you can get the most value from your rewards.

Where are adults getting their financial education from?

Despite 76% of adults agreeing that financial literacy should be taught in schools, 39% actually turned to Google for information. More than a quarter (27%) used social media, including platforms such as TikTok and Reddit, while 18% sourced knowledge from YouTube. 

And while it’s great that we have a wealth of online sources to access, there’s also the risk of engaging with false information and, even worse, being scammed. 

Why is financial literacy so important?

Poor financial literacy stops us from making the most of our money. And as the study shows, it’s not just that many of us lack knowledge. Low financial confidence affects our emotional wellbeing too, which can impact every aspect of our lives. 

To invest in your financial education, why not take a look at our savings guide, our complete guide to online share dealing, our credit cards guide, and our loans guide.  

Plus, if you want to check out your own financial literacy, you can take the Freetrade test yourself

Are you making these 3 common investing mistakes?

These all-too-common investing errors can cause you to miss out on the long-term wealth-building power that shares can hold….

To help you side-step these pitfalls, and move forward on your path to wealth-building, we’ve created a free report, “The 3 Worst Mistakes New Investors Make”.

Just enter you best email below for instant access to your free copy.

By checking this box and submitting your email address, you agree to MyWalletHero sending you emails with money tips, along with details of products and services that we think might interest you. You can unsubscribe from future emails at any time. You also consent to us processing your personal data in line with our privacy policy, and our cookie statement. For more information, including how we collect, store, and handle personal data, please read our Privacy Statement and Terms & Conditions.


Some offers on MyWalletHero are from our partners — it’s how we make money and keep this site going. But does that impact our ratings? Nope. Our commitment is to you. If a product isn’t any good, our rating will reflect that, or we won’t list it at all. Also, while we aim to feature the best products available, we do not review every product on the market. Learn more here. The statements above are The Motley Fool’s alone and have not been provided or endorsed by bank advertisers. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Barclays, Hargreaves Lansdown, HSBC Holdings, Lloyds Banking Group, Mastercard, and Tesco.