Can you sell coffee online? If that question has been playing on your mind, welcome to the tribe! You reach a certain age where you understand the hype around coffee. Where, like me, you simply feel like you’re stuck in neutral until that first cup of steaming bean water courses through your veins.
Studies show that fresh ground coffee pods generated revenue of £305 million in 2017 and fresh ground coffee generated £214 million for the same period. That’s because us self-declared coffee snobs want that barista experience at home. But why not share that barista experience with others? A java-inspired online business is not just a great way to earn money from home but is also a simple and effective way to share the coffee love.
Basic steps for starting an online coffee business
Whether you’re packaging your own beans and selling them to the public or providing coffee paraphernalia, starting up an online pro-caffeine business for profit will need to tick a few boxes:
- Decide on the type of coffee business
- Set up a website
- Decide on your branding and marketing
- Activate online store features
- Decide whether to keep deliveries local or whether to outsource and how this will affect pricing
1. Start with coffee you can sell online
There’s no need to reinvent the wheel here. You can keep it simple by becoming a reseller of coffee products, such as becoming an Amazon affiliate, or by sourcing your coffee supplies locally. Some of the points to consider would be whether to keep the stock at home or to rely on dropshipping to fulfil your orders.
You can also start up a coffee subscription service, which is great for those who want to build a more stable income. With this type of coffee business, you decide what the parameters are. For instance, whether you will sell just beans, pods, or ground coffee and whether you will source your stock locally or globally. It’s fairly simple to set up and sales can start almost immediately.
2. Expand your online coffee sales to barista gear
Before any coffee lover can enjoy a steaming cup of barista quality, they have to have the right gear. For starters, those who like freshly roasted beans will want to have their own grinder at home to enjoy the fresh aroma as soon as possible. Even if they request ground coffee, they will still need a coffee maker, or at the very least, a French press.
If you’re catering to a high-end home brewer, you will also need to include items such as digital kitchen scales, coffee spoons, frothers, and specialised coffee cups that appeal to this market. Throw in a few speciality items such as Turkish coffee pots and you’re good to go.
3. You can sell your own coffee online
If you have a knack for roasting your own beans, it’s a simple enough product to sell online. You will need to take care of the branding and packaging, which may need some capital to get off the ground.
Fresh beans are a must for many coffee lovers, and if you can reach clients within a day or two of roasting, this can turn into a lucrative business. With a good pricing model and great customer service, you can expand this market into your own coffee shop or become a supplier to local coffee shops and cafes.
4. Become a coffee-related gifting online retailer
Coffee-related gifts such as mugs and jars can easily be personalised and branded to be the ideal Christmas stocking filler or secret Santa gift. Coffee also happens to be a popular flavour, and coffee-flavoured sweets and biscuits can easily expand your coffee-related inventory.
beyond this, you can appeal to coffee lovers by selling t-shirts, mugs, and other items that feature a catchy coffee phrase or joke.
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