Proof Is In The Pudding For Tesco plc & J Sainsbury plc

For the third time in as many years, the likes of Tesco (LSE: TSCO) and Sainsbury’s (LSE: SBRY) are hoping the Christmas period will provide them with an opportunity to tempt back all those customers who’ve defected to the discounter grocers Aldi and Lidl. But is that quality gap really a factor these days?

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Owain Bennallack owns shares in Tesco. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.