Is Vodafone Group plc’s Deal With British Sky Broadcasting Group plc A Sign Of Bigger Deals To Come?

Vodafone (LSE: VOD) has struck a deal with BSkyB (LSE: BSY)  to offer the latter’s NowTV to certain of its 4G subscribers. Clearly, Vodafone wants to encourage more people to upgrade to the more expensive data plans. But why does it not just cut out the paperwork and buy the whole company?

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Owain Bennallack owns shares in Vodafone. The Motley Fool UK has recommended British Sky Broadcasting. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.