Will Diageo plc And David Beckham Be Good Teammates?

Diageo (LSE: DGE) (NYSE: DEO.US) already owns some of the fanciest beverage brands in the world. Now the drinks giant hopes a deal with midfield maestro David Beckham and the entrepreneur Simon Fuller – the man who brought us the Spice Girls and Pop Idol — will give its liquor business even more sparkle. Beckham, Fuller and Diageo are pooling their combined talents to launch Haig Club Single Grain Scotch Whisky. And this is much more than just a promotional deal — according to Diageo, Beckham will play a “fundamental role” in developing the brand and its positioning. In this investing video, Owain Bennallack explores the deal further…

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Owain does not own shares in Diageo.