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Missed the Bitcoin rally? I think The Hut Group shares could be top performers in 2021

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In recent weeks, the Bitcoin price has been shooting higher. It traded just shy of $20,000, and is currently trading around $19,000. The unprecedented volatility has seen the price move 166% higher over the course of 2020. For those who missed out on the rally, or simply didn’t feel comfortable getting involved (like me), it’s not the end of the world.

I’m looking towards more traditional stocks to make me healthy returns for 2021. To this end, THG Holdings (LSE: THG) is a company I think could have a strong share price performance next year. For reference, THG Holdings is also known as The Hut Group. 

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From zero to IPO

You’ve likely heard of THG recently thank to the public listing in September. The IPO was the largest on the LSE since 2013, and it currently has a market capitalisation of almost £6.4bn. It’s an online retailer but is also categorised as a high-growth tech firm, having only been set up in the early 2000s. The business is involved in helping other firms build and grow their brand. This is mostly from an e-commerce perspective, but as THG has grown, it now incorporates other elements too.

Investors like me couldn’t get a piece of the action when it was a private limited company, but since the listing, everyone can get involved in buying THG shares. Being public also means greater news flow to investors and greater financial transparency. So what can we discern from the information we’ve got so far?

THG shares look attractive

The latest release following the IPO was its Q3 results. In it, THG showed year-on-year revenue growth of 38.6%, with guidance that the full-year figures should show revenue of £1.43bn for growth of 25%. These figures are strong, but also highlight to me that the business isn’t at risk from Covid-19 particularly. Although THG does operate in the retail space, the impact of any slowdown would be an indirect one in most cases.

THG shares also benefited from the recent announcement that 500 new jobs are going to be created by the end of the year. Most of these will be in the technology services division where the real growth is being driven from. At a time when many businesses are cutting jobs, this is a major tick in the box for sustainable growth in whatever shape the UK economy finds itself!

The final reason I think THG shares could have long-term upside is the types of companies it’s partnering with. Over the past couple of months, new partnerships have been announced with Hotel Chocolat and Homebase. The fact that these household names are choosing THG to aid digital transformation or general growth strategy speaks volumes to me. It shows that THG is a well respected firm within the industry.

Looking to the long-term

For 2021 and beyond, I think the shares could be top performers. The financial performance is strong, and unaffected by Covid-19 so far. With the weight of new brands coming on board, I think the stock has slid under the radar so far. As a result, it’s currently sitting on the top of my watchlist for exciting shares!

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jonathansmith1 has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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