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2 cheap UK shares I’d buy in my Stocks and Shares ISA for the new bull market

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Could 2020 be finishing with a flourish? In a year that’s truly been one to forget it’s hoped that UK share investors could finally have something to celebrate.

News that Pfizer has possibly created a magic bullet to deal with Covid-19 sent global stock markets into a frenzy. The FTSE 100 soared 7% between Monday to Friday and struck five-month peaks around 6,400 points in the process. It’s early days but it’s hoped the vaccine data represents the first chink of light in the fight against the pandemic and a robust rebound for the global economy.

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A top UK share for the bull market

We could well be on the cusp of a new bull market. Or we may not be there just yet. But history shows us that the bull market will come, and that Stocks and Shares ISA investors like me can make a lot of money in the process. There are hundreds and hundreds of top-quality UK shares that could surge in value in the months and years ahead.

Illustration of bull and bear

TBC Bank Group is one top stock I’m thinking of adding to my Stocks and Shares ISA today. I think its low valuations provide additional scope for its share prices to surge in the near future. Right now the FTSE 250 share trades on a forward price-to-earnings (P/E) multiple of just 5 times for 2021.

TBC Bank is a great way to play the bright emerging markets of Eurasia. The International Monetary Fund expects the UK share’s home territory of Georgia to enjoy handsome GDP growth of 5.25% over the medium term. It says that “infrastructure spending and sustained structural reforms to increase productivity and enhance private sector-led growth” will drive growth. TBC Bank stands to make massive profits in the process. What’s more, ongoing reforms of the country’s banking system are lessening the risks to the bank’s bottom line in the future.

Low P/E ratios AND big dividends

I reckon WPP (LSE: WPP) also offers particularly brilliant value for money right now. This UK share trades on a rock-bottom earnings multiple and it offer up gigantic dividend yields too. I think it could be one of the earliest beneficiaries of the inevitable economic upturn.

Marketing budgets are one of the first things to recover when economic conditions improve. Advertisers don’t want to be late to capitalise on any improvement in consumer spending patterns and so splash the cash more liberally than usual. Broadcasting giant ITV saw advertising trends pick up in the third quarter, and it said this week that it expects spending to actually be higher year on year in the final three months of 2020.

This naturally bodes well for FTSE 100 ad giant WPP, whose vast geographical wingspan and rising expertise in the fast-growing digital segment will allow it to capitalise on these improving trends to their fullest. Today WPP trades on a forward P/E ratio of 11 times for next year. It boasts a chunky 4.3% dividend yield as well. It’s a brilliant value buy in my book.

A Top Share with Enormous Growth Potential

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Here’s your chance to discover exactly what has got our Motley Fool UK analyst all fired up about this ‘pure-play’ online business (yes, despite the pandemic!).

Not only does this company enjoy a dominant market-leading position…

But its capital-light, highly scalable business model has previously helped it deliver consistently high sales, astounding near-70% margins, and rising shareholder returns … in fact, in 2019 it returned a whopping £150m+ to shareholders in dividends and buybacks!

And here’s the really exciting part…

While COVID-19 may have thrown the company a curveball, management have acted swiftly to ensure this business is as well placed as it can be to ride out the current period of uncertainty… in fact, our analyst believes it should come roaring back to life, just as soon as normal economic activity resumes.

That’s why we think now could be the perfect time for you to start building your own stake in this exceptional business – especially given the shares look to be trading on a fairly undemanding valuation for the year to March 2021.

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Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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