Don’t panic! A stock market crash is actually the perfect time to buy UK shares

Many people are wary of investing during a stock market crash. But now is actually a great time to buy UK shares at discounted prices.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I hate to be rude, but if current stock market uncertainty is putting you off buying UK shares, then you really don’t understand investing. The best time to invest in the FTSE 100, or other stock market indices, is at moments like these, when markets are volatile and investors are scared.

That’s totally counterintuitive, but it’s true. In a stock market crash, you have the opportunity to buy your favourite stocks at a much lower price than just a few months ago. If you aim to hold for the long term, you should reap the rewards when UK shares finally recover. 

Which they will, given time. History shows that equities have fought back from every crash in the past. It might take a year or two, but they get there in the end.

I’d buy UK shares in troubled times

It’s still a hard lesson to absorb though, and with good reason. People are hard-wired to run from danger. If you saw a 10-ton truck hurtling towards you, you’d quite sensible leap out of the way, rather than rush to give it a hug. 

This year’s stock market crash bore down on investors like a runaway truck, but those who ran away were the ones who got flattened. Those who embraced risk were able to buy UK shares a third cheaper on average than just a few weeks beforehand.

The FTSE 100 dipped below 5,000 on 23 March, but quickly jumped 20% after the world’s central bankers unleashed unprecedented stimulus. Those who embraced risk were handsomely rewarded. 

Selling UK shares in a crash is the worst thing you can do. That way you crystallise your losses, and lock yourself out of the subsequent recovery. You lose both ways.

The greatest investor of them all, Warren Buffett, reserved his most famous and oft-repeated aphorism reason for this phenomenon: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.”

His mantra is easy to repeat, difficult to follow in practice. Human nature is to follow the crowd in times of trouble, rather than go against it. You might think you’re a special case, but so do lots of other people.

Use the FTSE 100 stock market crash

That’s why we keep hammering the message home on the Fool. Monday, for example, was a great day to go shopping for UK shares. The FTSE 100 fell more than 3%, and suddenly a lot of top companies were notably cheaper.

However, you shouldn’t buy FTSE 100 stocks indiscriminately right now. The pandemic is clearly going to drag on, and the economic cost will be incalculable. I would shun the hardest-hit sectors, such as airlines and cruise operators.

Healthcare companies, dividend-paying utilities, and technology and telecom stocks look relatively attractive right now. As do firms selling consumer staples that people still need in a lockdown. Many of these companies will have fallen along with everything else.

The future is uncertain. If it wasn’t, UK shares would cost a lot more.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »

Investing Articles

Here’s how many Aviva shares I’d need for £1,000 a year in passive income

Our writer has been buying shares of this FTSE 100 insurer, but how many would he need to aim for…

Read more »

Female Doctor In White Coat Having Meeting With Woman Patient In Office
Investing Articles

1 incredible growth stock I can’t find on the FTSE 100

The FTSE 100 offers us a lot of interesting investment opportunities, but there's not much in the way of traditional…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

With an £8K lump sum, I could create an annual second income worth £5,347

This Fool explains how a second income is achievable by using a lump sum, investing in stocks, and the magic…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BT share price in the next 3 years

With the BT share price down so low, the dividend looks very nice indeed. The company's debt is off-putting, though.…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

28% revenue growth per year and down over 20% in price! Should I invest in this niche FTSE 250 company?

Oliver says this FTSE 250 company has done an excellent job bringing auctioning into the modern world. Will he invest…

Read more »

Investing Articles

After gaining over 200% in 12 months, what’s next for Nvidia stock?

Oliver thinks Nvidia stock could be as enduring an investment as Amazon. Even given the valuation risks, he says he…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

With a 6.7% yield, I consider Verizon exceptional for passive income

Oliver Rodzianko says Verizon offers one of the best passive income opportunities on the market. He just needs to remember…

Read more »