The Motley Fool

Should I grab some of these vibrant retailer shares, up 10%-plus today?

Image source: Getty Images

Fears that the mighty Joules Group  (LSE: JOUL) clothing and fashion brand was set to disappear into the sucking quagmire of the stinking retail-sector swamp — along with many other well-known retailers — were blown away today when the firm released its pre-close trading update.

The firm’s share price had plunged almost 50% since the summer but came roaring back this morning. The headline on the report trumpets the news, “Strength of the Joules brand and flexible ‘total retail’ model deliver first-half profits ahead of initial expectations.” That’s what we want to hear – that’s ALWAYS what we want to hear – ‘ahead of expectations’ almost always means the share price is going up.

5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!

According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…

And if you click here we’ll show you something that could be key to unlocking 5G’s full potential...

Strong e-commerce sales

The premium British lifestyle brand owner is talking about trading during the 26-week period to 25 November, which is the first half of the group’s 2019 financial year. Other retailers have been struggling, but not Joules. Revenue shot up almost 18% year-on-year, which the directors put down to “the strength of the Joules brand, the appeal of our products, the flexibility of the Group’s ‘total retail’ model in the UK and the rapid growth of our international business.” Indeed, sales abroad came in at 16% of the total, up from just over 11% a year ago, suggesting that the international opportunity could be substantial if overseas sales continue to gain traction. 

The e-commerce operation performed “particularly well” and now accounts for almost 50% of sales. I think that a strong internet presence is essential for any retailer if it is to survive and thrive these days, so I find the figure pleasing. The company said its integrated cross-channel model is “well suited to meet changing consumer shopping behaviours.” I reckon one manifestation of that is the way it is possible to stumble across a Joules outlet in perhaps unexpected places, such as concessions in larger stores and in out-of-the-way seaside towns around a quiet corner next to buckets and spades dangling from a window frame. It seems to me that Joules is determined to place itself directly at the point of maximum relaxation and wallet-opening!

Robust operational momentum

Looking forward, the directors are expecting difficult trading conditions to continue in the retail sector. They’ve got their hard-Brexit contingency plan in place, but overall think the strength of the brand, loyal customers and a “rapidly expanding” international business will carry Joules through to further growth. Overall,  profit before tax for the full year should be in line with their expectations, so all is well in the colourful world of Joules.

So maybe it’s time to return to the shares. Today’s share price near 228p puts the firm on a forward-earnings multiple of 17 or so for the trading year to May 2019 and the forward dividend yield is just over 1.2%. That strikes me as a fair valuation considering that City analysts following the firm expect earnings to grow around 15% this year and 19% next year. Joules is a great British success story and I’m tempted by the shares right now.

“This Stock Could Be Like Buying Amazon in 1997”

I'm sure you'll agree that's quite the statement from Motley Fool Co-Founder Tom Gardner.

But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.

What's more, we firmly believe there's still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.

And right now, we're giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool.

Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge!

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Joules Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Our 6 'Best Buys Now' Shares

Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.

So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we're offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our 'no quibbles' 30-day subscription fee refund guarantee.

Simply click below to discover how you can take advantage of this.