Why Playtech PLC Is The Jackpot Winner From The Ladbrokes PLC–Gala Coral Merger

On Friday morning, high-street betting firm Ladbrokes (LSE: LAD) confirmed that it will merge with rival Gala Coral, to create a £2.3bn business that will control around 4,000 of the UK’s 9,000 betting shops.

The new firm will be called Ladbrokes Coral and will have indicative sales of £2.1bn and earnings before interest, tax, depreciation and amortisation (EBITDA) of £392m, according to Ladbrokes.

However, this deal isn’t enough to hide the cracks in Ladbrokes’ finances. Today’s deal was announced alongside a 66% cut to the 2015 dividend, which will fall to 3p, and a placing of 92.4m new shares, worth around £118m at today’s prices.

The reduced dividend payment means that despite trading close to a five-year low, Ladbrokes shares now offer a prospective yield of just 2.3%.

In my view, directly owning shares in Ladbrokes might not be the best way to profit from this deal. Instead, investors might want to consider investing in Ladbrokes’ technical partner, Playtech (LSE: PTEC).

The profit machine

Playtech provides much of the gaming software used by Ladbrokes’ betting shops and online operations. It’s a ‘pick and shovel’ business — by providing essential tools and services to Ladbrokes, Playtech makes a reliable profit, even when Ladbrokes isn’t doing so well.

If the Ladbrokes-Gala Coral merger goes ahead, Playtech will receive a £75m one-off payment from Ladbrokes. This will be made up of £35m cash and £40m in Ladbrokes shares.

Playtech has also agreed to buy 22.9% of the shares being offered in today’s placing of Ladbrokes shares. Assuming the new shares are placed at the current share price of 128p, that means Playtech has agreed to put £27m of its own cash into Ladbrokes shares.

If the merger goes ahead, this will leave Playtech with a stake in Ladbrokes worth around £67m at today’s prices. That’s a big vote of confidence, in my view.

Ladbrokes vs Playtech

Playtech’s expected shareholding in Ladbrokes suggests to me that the firm is keen to move beyond simply providing technology and wants to have a meaningful stake in branded betting businesses.

The group recently bought troubled financial trading firm Plus500, which it hopes to combine with its recently acquired TradeFX business.

In my view, Playtech’s online focus has a number of advantages over Ladbrokes’ large bricks-and-mortar estate.




Operating margin



2015 forecast P/E



2015 prospective yield



Ladbrokes and Playtech both have very similar valuations and yields, but Playtech’s 27.9% operating margin highlights a key advantage over Ladbrokes — cash generation.

Playtech’s earnings per share and dividend are expected to rise by around 20% in 2016.

The same is unlikely to be true of Ladbrokes, in my view. Today’s placing will have a dilutive effect on earnings per share, while the extra earnings arising from the Gala Coal merger will be cancelled out by the effect of the shares being issued to Gala’s current private equity owners, who will have a 48.25% stake in Ladbrokes Coral.

In my view the combination of Ladbrokes and Gala Coral is logical, but investing in Playtech could be the best way to profit from this deal.

If you already own shares in Ladbrokes or Playtech, then you may be interested in this exciting opportunity.

The company concerned is a well-known retailer with a colourful boss. The firm is currently in the early stages of a decisive online expansion.

The Motley Fool's experts have crunched the numbers and believe that the firm's shares may be significantly undervalued at current prices.

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Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.