This high-yield FTSE 250 dividend stock is up 25% this year! But is it worthy of the hype?

Mark Hartley considers if an overhyped rebranding is enough to consider investing in a soaring dividend stock with an 8.5% yield.

| More on:

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When looking at dividend stocks, it’s common to see two things: a high yield and a falling price (or vice versa). This is because the yield is the dividend’s percentage of the price, so it drops as the price rises.

Imagine a company that pays a dividend of £1. The below graph shows how the yield reduces as the price increases.

dividend stock price vs yield

Therefore, it’s rare to find a soaring stock that still has a high yield. If so, it was either very high before, or the company recently raised dividends.

The latter is the case for investment firm aberdeen group (LSE: ABDN), formerly abrdn, before which it was Standard Life Aberdeen!

When the year began, its yield was sky-high at over 11%. But with the stock gaining 25% since the New Year, it’s dropped to 8.5%.

abrdn dividend yield
Screenshot from dividenddata.co.uk

Still, that’s more than double the industry average, so I can’t help being tempted.

But what kicked off this recent rally – and does the investment have legs? 

Let’s have a look.

A rose by any other name

The company released its 2024 results this week on Tuesday (4 March) with big news: vowels are back on the table!

That’s right, the much-maligned ‘abrdn’ moniker will be reverted to ‘aberdeen group’ (capital letters remain elusive).

The result was a resounding sigh of relief from investors and a subsequent 12% price jump. But the name was not the only good news.

Despite a 6% decline in adjusted operating income, it reported a 2% increase in operating profits to £255m. Assets under management (AUM) increased 3% and net capital generation was up 34%. Most notably, adjusted earnings per share (EPS) grew 8% and the final year dividend remained the same, at 14.6p per share.

The company has set ambitious targets to reach £300m in operating profits by 2026, but achieving these goals in a competitive market presents a significant challenge.

Following the impressive results, Deutsche Bank put in a Buy rating on the stock with a target of 200p.

Challenges remain

Despite the positive results, abrdn — sorry, aberdeen — remains one of the most shorted stocks on the FTSE 250.

The rebranding to aberdeen group has been positively received but still raises questions about the company’s strategic consistency. Yes, the previous rebrand was widely criticised but is reversal the answer? Could it not bring into doubt the board’s decision-making capabilities? 

Frequent shifts like these suggest instability in leadership and strategy, which may affect investor confidence.

For a company that operates in a highly competitive and strictly regulated industry, it’s playing with fire. Whether this turnaround is enough to reignite long-term growth remains to be seen.

Looking ahead

With a dividend yield of 8.5% and a forward price-to-earnings (P/E) ratio of 10, the stock may offer a compelling opportunity for income investors to consider. Its customer base and AUM grew in 2024 despite the difficulties around the rebranding. That speaks volumes about its operations and business model.

However, the success of its turnaround strategy remains uncertain. If the company can sustain profitability and rebuild investor confidence, the shares could have further to run. Until then, I’ll keep an eye on it but won’t consider buying it just yet.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Mark Hartley has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how an investor could target a £1,027 monthly second income by investing £80 a week

Christopher Ruane explains how, with no investments today, an investor could still build a four-figure monthly second income over the…

Read more »

Investing Articles

2 potential S&P 500 bargains!

With the S&P 500 index having a bit of a wobble recently, these two high-quality growth shares now look attractive…

Read more »

Growth Shares

Here’s the boohoo share price forecast for the next 12 months as the Debenhams rebrand begins

Jon Smith runs through the current forecasts for the boohoo share price and explains why the average view could be…

Read more »

Investing Articles

Here’s a starter portfolio of S&P 500 shares to consider for growth, dividends and value!

Royston Wild believes a portfolio comprising these three S&P 500 shares could deliver huge long-term returns. Here's why.

Read more »

Investing Articles

Should I buy Nvidia stock for my ISA at $111?

Nvidia stock's been volatile as fears grow about tariffs, US-China relations, and spending on artificial intelligence infrastructure.

Read more »

Investing Articles

Just released: the latest Hidden Winners ‘sell’ recommendation [PREMIUM PICKS]

Here at The Motley Fool, we don’t hide the fact that ‘selling’ is part of the investment equation.

Read more »

Investing Articles

This 10p penny stock just jumped 9.9%! Should I buy more?

This investor in fast-growing pizza company DP Poland (LON:DPP) digs into why the penny stock jumped almost 10% to 10p…

Read more »

Investing Articles

I just bought this 9.3% yielding FTSE 100 stock before it goes ex-dividend on 3 April!

This ultra-high-yielding FTSE 100 stock is giving Harvey Jones generous dividends and now some share price growth as well. Can…

Read more »