Stock market crash: 3 FTSE 100 dividend shares I’d buy and hold for the long term

The stock market crash has given investors a great opportunity to invest in top FTSE 100 dividend shares, and hold them for the long run.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A stock market crash is a great opportunity for long-term buy-and-hold investors. It allows them to pick up top FTSE 100 shares when markets are down then sit back and wait for them to recover.

Right now, I would target FTSE 100 companies with a proven ability to increase their dividend, year after year. If they have been able to maintain payouts during the stock market crash, even better. These three UK shares have increased their dividends for the last 10 consecutive years, according to research from AJ Bell. That suggests we can expect plenty of growth in future.

Spirits maker Diageo (LSE: DGE) is never the biggest yielding stock on the FTSE 100. Right now, it yields ‘just’ 2.74%. That doesn’t worry me, though. The attraction with Diageo is that management has a progressive attitude to shareholder payouts. One reason the yield looks so low is that the share price was rising so rapidly (before the stock market crash) that it struggled to keep up.

Stock market crash targets

Management did hold the dividend earlier this month, but these are exceptional circumstances. Diageo’s pre-tax profit dropped by half in 2020, so I think it is quite impressive that management paid a dividend at all.

The Diageo share price inevitably fell in the stock market crash. While people have been drinking more at home during the lockdown, they have drunk an awful lot less in bars, restaurants and pubs. However, the fact that the dividend has kept flowing suggests to me that Diageo has the resilience to resume payouts when the world edges back to normal. Markets believe it will raise its dividend by a decent 4.4% in 2021. That would be more than enough to keep me happy.

Now looks like a good time to invest in sensible defensive stocks such as utilities, and I like the look of water company Pennon Group. Right now, it yields a healthy 4.31%. That looks highly attractive with the base rate at just 0.1%.

I like these 3 FTSE 100 dividend heroes

Although Pennon reported a 4.1% drop in profit before tax in June, partly due to a provision for non-payment of bills during the pandemic, it still upped its total dividend by 6.6%. Markets expect another 4.4% hike next year. The main reason investors buy utilities is for dividends, and I’m sure management will do all it can to maintain payouts. It should remain a relatively reliable source of income, even if we get a second stock market crash.

If you fancy an even higher income, I would check out insurer Legal & General Group. This is another FTSE 100 dividend hero, having hiked its payout for 10 consecutive years. While rival Aviva meekly pulled its dividend during the stock market crash, L&G managements stuck by its payout. Incredibly, markets anticipate an increase of 5.4% next year.

As well as a massive income, the stock market crash has left Legal & General stock trading at a bargain 7.3 times earnings.

I reckon now is a great time to buy all three stocks, with the aim of holding them for years and years, and watching those dividends grow.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo and Pennon Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

2 spectacular passive income stocks I’d feel confident going all in on

While it's true that diversification is key when it comes to safe and reliable investing, these two passive income stocks…

Read more »

Investing Articles

The easyJet share price is taking off. I think it could soar!

The easyJet share price is having a very good day. Paul Summers takes a look at the latest trading update…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

9 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

As the Rentokil share price dips on Q1 news, I ask if it’s time to buy

The Rentokil Initial share price has disappointed investors in the past 12 months. Could this be the year we get…

Read more »

Growth Shares

Could dirt cheap Volex be one of the best UK stocks to buy today?

When looking for stocks to buy, it can pay to seek out long-term growth potential at a reasonable price. One…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Down 50% in 5 years, this is the FTSE 250 stock I want to buy now

Think the FTSE 100 is the only place to find top value dividend stocks? I think this FTSE 250 stock…

Read more »

Investing Articles

What will a general election mean for the UK stock market?

The Prime Minister must hold an election before 28 January 2025. Our writer considers what the consequences might be for…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

£20,000 in savings? Here’s how I’d aim to turn that into a £1,231 monthly second income!

Generating a sizeable second income can be life-enhancing, and it can be done from relatively small investments in high-dividend-paying stocks.

Read more »