Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should you buy Debenhams plc & Booker Group plc after 5% sales growth?

Roland Head takes stock of the latest figures from Debenhams plc (LON:DEB) and Booker Group plc (LON:BOK).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This morning’s 4% rise for Debenhams (LSE: DEB) makes it one of this week’s top retail performers. The department store group said that like-for-like sales rose by 5% over the Christmas period and by 3.5% over the eighteen weeks to 7 January.

Online sales rose by 13.9% during the same eighteen-week period, raising two-year online sales growth to more than 25%.

Still facing challenges

It’s a solid performance for a company that’s been struggling to deliver growth in recent years. The company’s plan to shift its sales mix away from clothing and towards beauty products appears to be helping to boost revenue.

However, today’s figures suggest to me that Sergio Bucher, Debenhams’ ex-Amazon chief executive, does still face some challenges. When currency gains are excluded, UK like-for-like sales only rose by 1% during the period. If we exclude online sales from this total, today’s figures suggest to me that in-store sales may still be falling.

Beauty and gift sales now account for 57% of the group’s total sales. But this shift in focus comes with slightly lower profit margins, which means that the group’s gross margins are expected to be flat again this year.

Cheap enough to buy?

Despite these concerns, today’s figures suggest to me that Mr Bucher is making progress at Debenhams. As a former Amazon executive, you’d expect him to improve the group’s online offering. But he’s also overseeing a shift in the stores’ focus towards dining, beauty and gift shopping — areas in which stores can offer a better service than online retailers.

The outlook remains uncertain, but I believe that with the shares trading on 8 times 2016/17 forecast earnings and offering a tasty 6.3% yield, most of the risk is already reflected in Debenhams’ share price. The shares could offer decent upside potential from here.

A genuine growth buy?

Shares of wholesaler Booker Group (LSE: BOK) edged higher this morning, after the firm said that like-for-like sales rose by 3.2% during the third quarter.

The share price didn’t move far, however. At the time of writing, Booker stock is up by less than 1%. One reason for this is that Booker is already priced for growth, on a 2016/17 forecast P/E of 22.8.

A mixture of acquisitions and organic growth has doubled the group’s after-tax profits since 2012. The market may now be pausing for breath to see if this momentum continues.

Serious quality

Valuation aside, there’s a lot to like about Booker. Earnings per share have risen by an average of nearly 14% per year since 2011, during which time the group’s operating margin has risen from 2.1% to 3.0%.

Free cash flow has been consistently strong. This has enabled management to increase the dividend by an average of 22% per year over the last six years, while also maintaining a net cash balance and making acquisitions.

Probably the best indicator of the quality of this business is that return on capital employed has risen from 18% to 25% since 2011. Those are extremely high figures and show that as Booker grows, it is becoming more profitable.

Booker’s high returns means that I rate the stock as a strong hold and a potential buy, even at current levels.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon.com. The Motley Fool UK has recommended Booker. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How big a Stocks and Shares ISA is needed to earn £1,000 of passive income each month?

Christopher Ruane does the maths and explains how a Stocks and Shares ISA could potentially generate a four-figure monthly passive…

Read more »

Businessman hand stacking up arrow on wooden block cubes
US Stock

This iconic S&P 500 fashion stock is one of my favourite picks for 2026

Jon Smith explains why he's optimistic about the prospects for a S&P 500 company that has smashed the broader index…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

These analysts have updated their forecasts for the Rolls-Royce share price

Jon Smith takes notes from updated broker views for the Rolls-Royce share price and offers his opinion on where it…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much do you need in a SIPP to target a passive retirement income of £555 a month?

Harvey Jones crunches the numbers to show how a SIPP investor could assemble a portfolio of FTSE 100 shares to…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

1 FTSE 250 share to consider for the coming decade

With a long-term approach to investing, our writer looks at one FTSE 250 share with a dividend yield north of…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

3 UK shares to consider for the long term

What will the world look like years from now? Nobody knows, but our writer reckons this trio of UK shares…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Martin Lewis just gave a brilliant presentation on the power of investing in stock market indexes like the FTSE 100

Had an investor stuck £1,000 in the FTSE 100 index a decade ago, they would have done much better than…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

I asked ChatGPT if we’ll get a stock market crash or rally before Christmas and it said…

Harvey Jones asks artificial intelligence if the run-up to Christmas will be ruined by a stock market crash, and finds…

Read more »