Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d Buy Debenhams Plc, WH Smith Plc and NEXT plc, But Sell Mothercare plc

How should you pick between Debenhams Plc, (LON:DEB), WH Smith Plc (LON:SMWH), NEXT plc (LON:NXT) and Mothercare plc (LON:MTC)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Retail investors had plenty to get their teeth into this morning, with trading from Debenhams (LSE: DEB), WH Smith (LSE: SMWH) and Mothercare (LSE: MTC).

In this article I’ll take a look at the news, and explain why I’d be happy to buy shares in some — but not all — of these household names. I’ll also look at why I believe NEXT (LSE: NXT) could still be a superior buy.

Debenhams

Shares in department store chain Debenhams climbed 5%, after the firm said that total sales had risen by 2.3% to £1.6bn during the first half of its current financial year, while earnings per share had climbed to 5.9p.

Debenhams’ 1p interim dividend was maintained, and the firm reported a meaningful reduction in net debt, which fell from £361.5m to £297.3m.

WH Smith

WH Smith shares eased back from record highs this morning, despite a 4% rise in group pre-tax profits, and a 10% rise in earnings per share for the six months to the end of February.

The interim dividend was increased by 12%, to 12.1p, but sales are still falling at the firm’s high street stores, where like-for-like sales fell by 4% during the first half of the financial year.

Mothercare

Fourth-quarter sales rose by 4.1% at Mothercare, thanks mainly to a long-awaited turnaround in UK sales, which rose by 1.5%, a gain powered mainly by a 31.8% surge in online sales.

Mothercare shares rose by 5% this morning, meaning that shareholders who bought into last October’s lows have seen a 37% gain in just six months.

Today’s best buy?

Here’s how these three retailers, plus Next, compare after today’s moves:

 

Debenhams

WH Smith

Mothercare

Next

2015 forecast P/E

11.6

16.3

31.5

17.0

2015 prospective yield

4.1%

2.8%

0%

4.0%

Operating margin

5.8%

10.3%

2.4%

20.6%

Debenhams continues to look cheap after today’s gains, and offers an attractive yield.

WH Smith, despite falling like-for-like sales, has a strong record of cost-cutting and profit growth and an attractive 10.3% operating margin, which highlights the extra profitability of its travel business.

Next offers an attractive yield and industry-leading operating margins, and has a strong track record returning surplus cash to shareholders through special dividends and share buybacks.

In this company, I reckon Mothercare looks outclassed: the store’s earnings per share would have to double for the current share price to look appealing, but earnings are only expected to rise by around 30% in 2016.

There’s also no dividend, and if I were a Mothercare shareholder, I would take profits and sell after today’s gains.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Here’s how you can invest £5,000 in UK stocks to start earning a second income in 2026

Zaven Boyrazian looks at some of the top-performing UK stocks in 2025, and shares which dividend-paying sector he thinks could…

Read more »