The Qualiport

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QUALIPORT
The Qualiport -- Introduction

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Short for 'The Quality Portfolio', the Qualiport was an educational share portfolio managed in public by the Motley Fool. The portfolio was run continuously from September 1997 to its closure in September 2005. The portfolio was initially managed by former Fool UK boss Bruce Jackson. Maynard Paton became portfolio manager in early 2000 and the portfolio beat the market in 2001, 2002, 2003, 2004 and between 1999-2005. Maynard is now the lead writer at Champion Shares.

The Qualiport's investment aim was:

To beat the return from a FTSE All-Share index tracker over the long term.

To achieve this aim, the Qualiport adopted the following investment strategy:

To buy great companies at attractive valuations and hold for the long term.

The investment philosophy was based upon the approach of legendary investor Warren Buffett. This Buffett quote sums up the Qualiport's underlying strategy very well:

"Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily-understandable business whose earnings are virtually certain to be materially higher five, ten and twenty years from now. Over time, you will find only a few companies that meet these standards - so when you see one that qualifies, you should buy a meaningful amount of stock. You must also resist the temptation to stray from your guidelines: If you aren't willing to own a stock for ten years, don't even think about it for ten minutes. Put together a portfolio of companies whose aggregate earnings march upward over the years, and so also, will the portfolio's market value".

There were two parts to the Qualiport's investment philosophy: Business Quality and Valuation. As long-term investors, it was no good the Qualiport buying the greatest business in the land if its share price factored in future profit growth for the next fifty years. Similarly, it was no use the Qualiport considering companies that appeared cheap on valuation grounds, but whose businesses possess distinctly unattractive prospects.

Qualiport articles were posted every Tuesday, as we continued to invest in the best companies in the country. We did not (deliberately, anyway!) buy part-ownership in companies we didn't consider to have an above average chance of long-term out-performance.

The portfolio's trading rules were simple: every trade was announced in advance within a Qualiport article and executed during the following five trading days. Confirmation of an executed trade was subsequently posted to the Qualiport discussion board.

Importantly, real money was no longer invested in the Qualiport from 2001. However, corporate actions (such as dividends and rights issues) and real-life costs (such as stamp duty, spreads and dealing commissions -- set at £15 a trade) were all accounted for in calculating the portfolio's value and performance.

The portfolio's value and holdings were shown at the bottom of every article. Detailed quarterly portfolio standings were posted to the Qualiport discussion board. The following links outline the annual performances: 1998, 1999, 2000, 2001, 2002, 2003, 2004, 1999-2005.

Reader feedback on our decisions was posted on the Qualiport discussion board.

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