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QUALIPORT
Exposing The Fat Cats

By Maynard Paton (TMFMayn)
July 25, 2005

Many FTSE bosses have been lambasted as corporate 'fat cats' in recent times. Though too much director pay alongside too little corporate progress has rarely done shareholders many favours, how can investors tell whether a boardroom is creaming off more than it should?

Like most things to do with the stock market, there's no clear-cut answer. Remuneration disclosures within annual reports typically outline a vast array of payments, bonuses and option schemes, which in turn are based on a variety of share price and financial performance hurdles. Investors have to take a number of factors into account and make comparisons with other company boardrooms. Needless to say, a fair amount of judgement is required.

However, a fat cat usually sports the following three characteristics:

* Basic pay: Too much basic pay when compared to the company's profits and size.
* Shareholdings: A small personal share holding and swathes of (cheap and dilutive) options.
* Bonuses: A big pay rise and large bonus when the recent corporate performance has been average or worse.

With those points in mind, how do the fourteen companies on the Qualiport's watch list square up?

Basic pay versus size of company

This table summarises the last reported basic pay of the fourteen watch list bosses:

Company Boss Year to Underlying
earnings (£m)
Basic pay
(£000)
Vodafone (LSE: VOD) Arun Sarin Mar 2005 6,892 1,175
GlaxoSmithKline (LSE: GSK) Jean-Pierre Garnier Dec 2004 4,302 831
Imperial Tobacco (LSE: IMT) Gareth Davis Sep 2004 736 660
Gallaher (LSE: GLH) Nigel Northridge Dec 2004 384 650
Emap (LSE: EMA) Tom Moloney Mar 2005 148 536
Johnston Press (LSE: JPR) Tim Bowdler Dec 2004 108 450
Associated British Ports (LSE: ABP) Bo Lerenius Dec 2004 97 465
London Stock Exchange (LSE: LSE) Clara Furse Mar 2005 63 374
Halma (LSE: HLMA) Stephen O'Shea Mar 2005 35 345
Rotork (LSE: ROR) Bll Whiteley Dec 2004 21 235
Capital Radio David Mansfield Sep 2004 17 415
Renishaw (LSE: RSW) Sir David McMurtry Jun 2004 16 370
Ulster Television (LSE: UTV) John McCann Dec 2004 13 297
Games Workshop (LSE: GAW) Tom Kirby May 2005 9 350
(*now retired)

On this basis, David Mansfield, former boss of Capital Radio, Sir David McMurtry of Renishaw and Tom Kirby of Games Workshop are three that stand out as possible fat cats.

(Following Capital Radio's merger with GWR earlier this year, Mansfield is now the chief executive of GCAP Media (LSE: GCAP). GCAP's first annual report has yet to be published, though it will be a very interesting read remuneration-wise. Ralph Bernard, GCAP's executive chairman and to whom Mansfield now reports, was paid £400,000 as ex-boss of GWR in 2004 -- £15,000 less than Mansfield.)

Certainly Bill Whiteley of Rotork appears be a 'thin cat' though, while Clara Furse of the London Stock Exchange does not seem to be relatively overpaid.

Shares versus options

This table shows the year-end value of each boardroom's holding and compares the number of ordinary shares held to the number of options:

Company Year end Ordinary
shares
held
Value of
ordinary
shares (£)
Options
held*
Renishaw Jun 2004 38,791,543 300,828,416 0
Johnston Press Dec 2004 25,300,332 120,872,336 918,141
Vodafone Mar 2005 10,688,721 15,525,367 115,055,130
Imperial Tobacco Sep 2004 1,051,149 15,399,333 718,741
GlaxoSmithKline Dec 2004 860,501 11,487,688 13,589,671
Games Workshop May 2005 2,540,009 9,226,583 41,598
Gallaher Dec 2004 651,223 5,278,162 1,303,567
Emap Dec 2004 300,544 2,514,051 824,438
London Stock Exchange Mar 2005 422,401 2,109,897 1,466,190
Halma Mar 2005 919,273 1,321,455 3,892,750
Ulster Television Dec 2004 456,194 1,412,393 671,748
Rotork Dec 2004 167,803 825,591 458,133
Capital Radio Sep 2004 234,019 662,274 1,633,947
Associated British Ports Dec 2004 96,466 451,943 1,028,640
(*Represents potential interests in all option, share match, long-term
investment, SAYE and other share schemes.)

Renishaw is a textbook example on this particular score, with its directors owning a big stake in the firm (53% in fact) and finding it unnecessary to put an option scheme in place. Johnston Press, Imperial Tobacco and Games Workshop feature well, with all three having significant boardroom stakes and minimal options outstanding.

Vodafone and GlaxoSmithKline provide a bit of a dilemma though. The boards at both companies own ordinary shares worth millions, but these holdings are dwarfed by some potentially massive option payouts. Associated British Ports and (what was) Capital Radio are a little easier to judge, with their ordinary holdings among the smallest in value and outnumbered significantly by options.

Performance versus bonus

There's no end of performance yardsticks for remuneration committees to use to set bonuses, with pre-tax profits, earnings per share, share price performance and comparator groups among the most popular. However, though used by few firms and still liable for some board manipulation, the dividend perhaps is one of the best measures of judging long-term progress. Importantly, dividends are not subject to an accountant's opinion.

This last table summarises the income rises enjoyed by the bosses and shareholders of the watch-list constituents:

Company Boss Period* Basic pay
increase
(%)
Dividend
increase
(%)
Basic pay
less
dividend (%)
Accumulated
cash bonus
(£000)
Imperial Tobacco Gareth Davis Five years to Sep 2004 79 117 38 1,923
Vodafone Arun Sarin One year to Mar 2005 7 100 94 1,148
Johnston Press Tim Bowdler Five years to Dec 2004 65 100 35 961
Halma Stephen O'Shea** Five years to Mar 2005 64 95 31 288
London Stock Exchange Clara Furse Three years to Mar 2005 17 94 77 1,161
Games Workshop Tom Kirby Four years to May 2005 78 80 2 2,357
Renishaw Sir David McMurtry Five years to Jun 2004 47 57 10 642
Gallaher Nigel Northridge Four years to Dec 2004 59 33 (26) 960
Ulster Television John McCann Four years to Dec 2004 117 32 (85) 781
Emap Tom Moloney Three years to Mar 2005 19 28 9 459
Associated British Ports Bo Lerenius Four years to Dec 2004 28 25 (3) 425
Rotork Bill Whiteley Five years to Dec 2004 52 23 (28) 134
GlaxoSmithKline Jean-Pierre Garnier Five years to Dec 2004 8 14 6 7,634
Capital Radio David Mansfield Five years to Sep 2004 48 12 (36) 612
(*Starts from the earlier of current boss' first full year in role, or five years prior to latest results.
**Now retired)

Jean-Pierre Garnier of GlaxoSmithKline fails badly on this test. Despite overseeing a 14% dividend increase -- the second worst on the list -- he's pocketed by far the biggest bonus. His seemingly muted 8% basic pay rise has if fact more to do with a weakening US dollar than the GSK remuneration committee getting tough.

The pay of David Mansfield (again) and John McCann of Ulster Television are also suspect. Although both have enjoyed substantial salary hikes of late, their shareholders have lagged in the income payout stakes. Indeed, quite why Mansfield received a £168,000 bonus in 2004 when Capital Radio's dividend remained unchanged for the fifth year running remains a mystery.

Halma probably has the most shareholder-friendly pay and performance record, with ex-boss Stephen O'Shea collecting the second smallest bonus from the fourth largest dividend improvement. (An honorary mention should go to Rotork, which is similarly muted with its extra payouts.) And given the sizeable dividend improvements, shareholders of Imperial Tobacco, Johnston Press, London Stock Exchange and Games Workshop perhaps shouldn't begrudge the bumper bonuses paid to their bosses.

Conclusion

This is not a perfect study. It involves a small sample of businesses, which vary widely in size and commercial activity. Furthermore, it does not evaluate bonus/option performance hurdles and pension contributions, while one-off dividend improvements flatter some of the company achievments. Even so, the study has thrown up a few interesting discoveries. It's safe to say the board formerly at Capital Radio had fat cat tendencies (it remains to be seen whether these will continue at GCAP Media) while plump feline characteristics are also in evidence at Ulster Television and GlaxoSmithKline. Interestingly, mergers and acquisitions have been a prominent feature at these three firms in recent years.

Nevertheless, boardroom remuneration is just one part of the company evaluation jigsaw. There are many other factors to consider, not least assessing the quality of the firm's competitive advantage. A greedy boss may be at the helm, but if he runs an unregulated monopoly, long-term shareholders could still do very well. However, exactly what buy price discount prospective investors should apply to companies with over-generous board remuneration is difficult to say. Thankfully, none of the watch list members has seen their finances deteriorate simply because the directors are siphoning off vast sums every year.

Of course, investors can offset the risks of fat cattery entirely by focusing on quality operations where the directors appear to have the owner's eye. Encouragingly, a handful of watch list boardrooms score generally well in this review, with Halma, Imperial Tobacco, Johnston Press and Rotork in particular standing out.

Maynard owns shares in Associated British Ports, Games Workshop, GlaxoSmithKline, Halma, Johnston Press and London Stock Exchange.

Portfolio value

Holding Number
of shares
Closing price
25/07/05
(p)
Value
(£)
Associated British Ports 681 468.5 3,190.49
Emap 372 836.5 3,111.78
Halma 1,920 143.75 2,760.00
Johnston Press 1,608 477.75 7,682.22
London Stock Exchange 2,018 503 10,150.54
Cash 345.54
Total 27,240.57