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QUALIPORT
Exposing The Fat Cats

By Maynard Paton (TMFMayn)
August 10, 2004

Most FTSE bosses seem to have been lambasted as corporate 'fat cats' in recent times. Though too much director pay alongside too little corporate progress has rarely done shareholders many favours, how can investors tell whether a boardroom is creaming off more than it should?

Like most things to do with the stock market, there's no clear-cut answer. Remuneration disclosures within annual reports typically outline a vast array of payments, bonuses and option schemes, which in turn are based on a variety of share price and financial performance hurdles. Investors have to take a number of factors into account and make comparisons with other company boardrooms. Needless to say, a fair amount of judgement is required.

However, a fat cat usually sports the following three attributes:

* Basic pay: Too much basic pay when compared to the company's profits and size.
* Shareholdings: A small personal share holding and swathes of (cheap and dilutive) options.
* Bonuses: A big pay rise and large bonus when the recent corporate performance has been average or worse.

With those points in mind, how do the fourteen companies on the Qualiport's watch list square up?

Basic pay versus size of company

This table lists the last reported basic pay of the fourteen watch list bosses:

Company                                           Boss                      Year to Underlying
earnings (£m)
Basic pay
(£000)
Vodafone (LSE: VOD) Arun Sarin Mar 2004 6,198 1,100
GlaxoSmithKline (LSE: GSK) Jean-Pierre Garnier Dec 2003 4,765 916
Imperial Tobacco (LSE: IMT) Gareth Davis Sep 2003 652 600
Gallaher (LSE: GLH) Nigel Northridge Dec 2003 361 600
Emap (LSE: EMA) Tom Moloney Mar 2004 143 520
Associated British Ports (LSE: ABP) Bo Lerenius Dec 2003 102 450
Johnston Press (LSE: JPR) Tim Bowdler Dec 2003 92 420
London Stock Exchange (LSE: LSE) Clara Furse Mar 2004 62 351
Halma (LSE: HLMA) Stephen O'Shea Mar 2004 35 315
Rotork (LSE: ROR) Bll Whiteley Dec 2003 20 216
Capital Radio (LSE: CAP) David Mansfield Sep 2003 16 383
Renishaw (LSE: RSW) Sir David McMurtry Jun 2003 14 345
Games Workshop (LSE: GAW) Tom Kirby May 2004 12 300
Ulster Television (LSE: UTV) John McCann Dec 2003 10 250

David Mansfield of Capital Radio and Sir David McMurtry of Renishaw are the two that stand out as possible fat cats. However, both companies have suffered from downturns in their industries of late, which may place them in an unfair light on this test.

Certainly Bill Whiteley of Rotork appears be a 'thin cat' though, while Stephen O'Shea of Halma does not seem to be relatively overpaid.

Shares versus options

This table shows the year-end value of each boardroom's holding and compares the number of ordinary shares held to the number of options:

Company                       Year end     Ordinary   
shares
held
  Value of
  ordinary
   shares (£)
        Options
      held*
Renishaw Jun 2003 38,786,543 171,630,453 0
Johnston Press Dec 2003 25,417,671 118,382,803 1,089,376
Games Workshop May 2004 2,540,009 16,484,658 41,598
Vodafone Mar 2004 10,719,084 13,800,821 107,898,847
Imperial Tobacco Sep 2003 884,400 8,675,964 710,031
GlaxoSmithKline Dec 2003 521,443 6,674,470 9,822,632
Gallaher Dec 2003 714,473 4,286,838 1,084,582
Emap Dec 2003 273,275 2,369,294 756,014
London Stock Exchange Mar 2004 530,567 1,850,936 658,563
Halma Mar 2004 1,166,163 1,708,429 3,473,310
Ulster Television Dec 2003 371,194 1,412,393 671,748
Capital Radio Sep 2003 204,432 960,830 908,155
Rotork Dec 2003 160,913 580,558 289,076
Associated British Ports Dec 2003 83,380 374,376 497,843

(*Represents potential interests in all option, share match, long-term investment, SAYE and other share schemes.)

Renishaw is a textbook example on this particular score, with its directors owning a big stake in the firm (53% in fact) and finding it unnecessary to put an option scheme in place. Johnston Press and Games Workshop feature well, too.

Vodafone and GlaxoSmithKline provide a bit of a dilemma. The boards at both companies own ordinary shares worth millions, but these holdings are dwarfed by some potentially massive option payouts. Associated British Ports and Capital Radio are a little easier to judge, with their ordinary holdings among the smallest in value and outnumbered significantly by options.

Performance versus bonus

There's no end of performance yardsticks for remuneration committees to use to set bonuses, with pre-tax profits, earnings per share, share price performance and comparator groups among the most popular. However, though used by few firms and still liable for some board manipulation, the dividend is one of the best measures of judging long-term progress. Importantly, dividends are not subject to an accountant's opinion.

This last table summarises the income rises enjoyed by the bosses and shareholders of the watch list constituents:

Company                        Boss Period* Basic pay
increase
(%)
Dividend
increase
(%)
Basic pay
less
dividend (%)
Accumulated
cash bonus
(£000)
Imperial Tobacco Gareth Davis Five years to Sep 2003 88 115 27 1,662
Johnston Press Tim Bowdler Five years to Dec 2003 75 90 15 730
Halma Stephen O'Shea Five years to Mar 2004 50 86 36 122
Games Workshop Tom Kirby Three years to May 2004 52 78 26 2,357
Renishaw Sir David McMurtry Four years to Jun 2003** 37 46 9 509
Rotork Bill Whiteley Five years to Dec 2003 49 35 (14) 124
London Stock Exchange Clara Furse Two years to Mar 2004 10 33 23 701
Gallaher Nigel Northridge Three years to Dec 2003 46 25 (22) 328
Capital Radio David Mansfield Five years to Sep 2003 60 21 (38) 572
Emap Tom Moloney Two years to Mar 2004 15 21 5 370
Associated British Ports Bo Lerenius Three years to Dec 2003 24 20 (4) 309
Ulster Television John McCann Three years to Dec 2003 82 15 (68) 509
GlaxoSmithKline Jean-Pierre Garnier Four years to Dec 2003 19 11 (8) 6,406
Vodafone Arun Sarin*** n/a n/a n/a n/a n/a

(*Starts from the earlier of current boss' first full year in role, or five years prior to latest results. **2004 annual report unavailable. ***Not yet completed a financial year as boss.)

Jean-Pierre Garnier of GlaxoSmithKline fails badly on this test. Despite overseeing an 11% dividend increase -- the worst on the list -- he's pocketed by far the biggest bonus and received a 19% basic pay rise to boot. The pay of David Mansfield (again) and John McCann of Ulster Television are also suspect. Although both have enjoyed substantial salary hikes of late, their shareholders have lagged in the income payout stakes.

Halma probably has the most shareholder-friendly pay and performance record, with Stephen O'Shea collecting the smallest bonus from the third largest dividend improvement. (An honorary mention should go to Rotork, which is similarly muted with its extra payouts.) And given the sizeable dividend improvements, shareholders of Imperial Tobacco, Johnston Press and Games Workshop shouldn't begrudge the bumper bonuses paid to their boards.

Conclusion

This is not a perfect study. It involves a small sample of businesses, which vary widely in size and commercial activity. Even so, the study has thrown up a few interesting discoveries. It's safe to say the board at Capital Radio has fat cat tendencies, while plump feline characteristics are also in evidence at Ulster Television and GlaxoSmithKline. Interestingly, acquisitions have been a prominent feature at these three firms in recent years.

Nevertheless, boardroom remuneration is just one part of the company evaluation jigsaw. There are many other factors to consider, not least assessing the quality of the firm's competitive advantage. A greedy boss may be at the helm, but if he runs an unregulated monopoly, long-term shareholders could still do very well. However, exactly what buy price discount prospective investors should apply to companies with over-generous board remuneration is difficult to say. Thankfully, none of the watch list members has seen their finances deteriorate simply because the directors are siphoning off vast sums every year.

Of course, investors can offset the risks of fat cattery entirely by focusing on quality operations where the directors appear to have the owner's eye. Encouragingly, a handful of watch list boardrooms score generally well in this study, with Halma, Rotork, and Games Workshop in particular standing out.

Maynard owns shares in Associated British Ports, Games Workshop, GlaxoSmithKline, Halma, Johnston Press and London Stock Exchange.

Portfolio value

Holding                            Number
of shares
Closing price
09/08/04
(p)
 Value
(£)
Associated British Ports 681 395.25 2,691.65
Emap 372 698 2,596.56
Halma 1,920 144.5 2,774.40
Johnston Press 1,608 515 8,281.20
London Stock Exchange 1,669 348 5,808.12
Cash 61.31
Total     22,213.25