You've probably seen insurance ads offering to 'beat the renewal quote.' But you can do a lot better than that.
‘35% off when you buy buildings and contents insurance online’ screams Halifax.
‘We promise to beat your renewal quote’ pledges Privilege.
'Fix your home insurance premiums for three years’ offers Towergate.
These kinds of messages are commonplace in insurers’ adverts but is it time to look beyond the marketing hype?
Beyond the hype
Insurers that promise to beat your renewal quote are nothing new, especially when it comes to car insurance. At the moment Privilege, Churchill and First Direct are amongst those offering to beat motor renewal quotes.
Trouble is, the renewal quote isn't the one to beat. Insurers generally pull out all the stops to lure in new customers and the first year you’re with them they’ll often offer you a bargain. However they then rely on apathy kicking in, and will usually increase your premium the following year -- even if you haven’t made a claim -- and hope you can’t be bothered switching companies when the renewal notice arrives.
When you start shopping around, you’ll often find that rival insurers will offer you cheaper insurance. Unfortunately it’s not these competitor quotes that Privilege et al are offering to beat, it’s just the inflated renewal quote from your existing insurer.
Alternatively, take Halifax’s offer of a 35% discount on buildings and contents cover bought together online. It sound great but when you look around pretty much all insurers offer discounts for buildings and contents cover bought jointly, and also for policies purchased online.
For example, over-50s insurer RIAS offers new customers a third off their contents premium when they take out a joint buildings and contents policy. Sainsbury’s Bank offers a 20% discount on combined buildings and contents policies, and Nationwide gives new customers a 20% discount if they buy buildings and contents cover together and a further 10% saving to new customers buying online.
But with discounts being banded about so freely, you have to question whether the premiums on offer were any good to start with? Other insurers offer straightforward cash off the price you pay. For example, at the moment the Post Office is giving £50 cashback on car insurance. But surely if 20 or 30% or £50 can be knocked off randomly the policy was overpriced in the first place?
Fixed premiums
A couple of insurers offer to fix your premiums for a certain amount of time. Towergate -- which sells its insurance products through brokers -- is currently offering to fix home insurance premiums for three years while last September HSBC was giving its mortgage customers the chance to fix their home insurance premiums for five years. Although this may sound tempting, let’s look at the facts and figures.
A quick trawl of some price comparison sites suggests that HSBC is not particularly competitive for home insurance. Covering the contents of my flat with HSBC would set me back £254.84 a year, more than twice the cheapest quote which was £108.49 with Fortis. So supposing I was a HSBC mortgage customer and I’d chosen to fix my premium for five years, I would have paid a total of £1274.20 over five years. If I’d gone with Fortis and paid the same premium for five years I’d have paid £542.45. Even if Fortis doubled its quote from year two onwards I’d still be quids in.
Another point to consider is that if you don’t make any claims on your home insurance, you generally benefit from a no claims discount in future years. But by fixing premiums for future years, householders will be missing out on this discount.
So what should consumers do when they’re looking for a new insurance policy? My advice is simple: don’t fall for cheap marketing tricks. Use a comparison service to compare what you’ll actually pay with each insurer after online and other discounts have been taken into account. And when your policy is due for renewal, don’t naively think your insurance company will reward your loyalty with a cheaper premium. It won’t. So be prepared to ditch and switch.
More: The Latest Insurance Price Increases
Get a great insurance quote via Fool.co.uk