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Pruhealth Members Set To Lose ££s As Well As lbs

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By Emma Lunn | 16 July 2008

Private medical insurance can be pricey, so the Pruhealth scheme where regular gym visits can reduce premiums -- and the cost of gym membership -- sounds very attractive.

Sadly, however, Pruhealth is changing the terms of the deal from November 1st. This means that gym goers who have been paying nothing for their workouts will have to pay up to £50 a month.

Pruhealth launched its Vitality programme in October 2004 and the idea was that people who took care of their health could get cheaper premiums and discounts on health-related products. 

Members earn ‘Vitality points’ by doing all manner of healthy things; going to the gym, walking a certain amount each day, not smoking, buying fruit and veg and going for regular health check-ups. Donna Werbner explained how the scheme works earlier this year.

The more points earned the higher your Vitality status (bronze, silver, gold or platinum) and the lower your premium the following year.

Whatever your status the policy offered discounted gym memberships in a deal with LA Fitness, Cannons and Virgin Active. The more you went to the gym, the less you paid for gym membership and if you managed to average two or more gym visits each week, your gym membership could in some cases become free.

Everyone loved it

The critics loved it. The members loved it. Even I loved it and I duly signed up for a Pruhealth PMI policy and joined my local LA Fitness.  

Urged on by the thought of getting something for nothing, I dragged myself to the gym through rain, wind and snow and pounded the treadmill like never before. I wasn’t the only one; a quick search of some internet discussion boards suggests that the gym offer went down a storm and thousands of people took out a PMI policy with Pruhealth just to get cheap or free gym membership.

Such was my own dedication that by the time the first three months -- the period over which gym visits are counted -- were up I’d been going regularly enough to receive the full discount and pay a grand total of zero for my gym membership for the next three months.

On top of that I was also pretty fit -- the thought of saving money seemed to have motivated me to go to the gym more than any impending special event or hot date had ever done. Friends commented on my weight loss and I was even fit enough to run the British Asics 10k race at the beginning of July and in a decent time too.

But no sooner had I hung up my race medal than I noticed a note on Pru’s website saying that the gym discounts would be changing from 1st November. Apparently the insurer ‘wanted to bring gym fees into line with other member benefits’. However, a cynic might suggest the existing gym deal had proved a little too popular and ended up costing Prudential money.

From November instead of calculating fees by counting gym visits the amount members pay will be worked out according to their Vitality status – bronze, silver, gold or platinum.

The trouble is despite seemingly spending half my life pumping iron, my Vitality points have remained depressingly low and I’m still a bronze member needing something like 800 points to go up a level. 

Pruhealth’s website informed me that my lowly status meant that from November I’d be paying a massive £50 a month for my gym membership. Shockingly this is more than I’d be charged than if I walked in off the street and joined up; the going rate is currently £40 a month for my branch of LA Fitness.

Can Pruhealth do this?

Can Pruhealth change the terms and conditions of a deal after enticing people in with a no-brainer like free gym membership? Yes, it seems it can although a quick call to the members’ hotline confirmed I was free to cancel my PMI policy, gym membership or both if I wanted to.  However the adviser took the time to try and convince me that moving up a level or two wouldn’t be that hard; I beg to differ.

Although I can gain 300 Vitality points by going for a “fitness assessment” at the gym I can’t really see the point. I already know my weight and height and my doctor tells me my blood pressure is OK.

I could get more points by buying fitness-related goods on ebay.co.uk -- but there’s nothing I need -- or by buying fruit and vegetables at Sainsburys but my nearest one is too far away if I just want to stock up on bananas.

Another option is to log on to Pruhealth’s online nutrition centre and create a ‘healthy meal plan’ or read some self-help articles on the site. But I'm not a complete idiot and know very well that fruit and veg are good while  booze and kebabs are bad. And I really haven’t got the time to sit around reading self-help articles.

For more Vitality points I could have a health screen which detects early signs of certain illnesses but this would cost me up to £375.

The truth is I simply haven’t got the time or inclination to do all these things and report back to Pru what I’ve been up to. So for me at least, and I suspect thousands of other Pruhealth members, come November it will be time to look round for a new PMI policy and a cheaper gym membership.

More: Private Medical Insurance: Is It Worth It?

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool.

At 07:32 on July 17 2008, simmo14 said:

Very interesting points you raise Emma. I think what you fail to realise is that PruHealth are simply putting a different slant on the way their gym membership works. I have worked out it's not hard to get through Vitality and I've got up to Platinum status (and I've done this in just over 6 months!). I currently go to the gym once a week, so my fees would be £25 per month on my current structure. From November, as I am Platinum, my gym will be free. So it's still free gym, I'm actually better off than I was, and I totally see the changes as a good thing.

You said you went to the gym regularly (twice a week or more) for 3 months, hence paying nothing for the next 3 months. This would mean you got at least 260 Vitality points. You must have logged onto their Member Zone as this takes 2 seconds, and your instantly over 300. To say you have "something like 800 points to go up a level" is quite simply untrue. A quick fitness assessment, if you're a non-smoker let PruHealth know, and a few more activities you can be up at Silver level (1,000 points) in no time at all.

The key I think you (and other readers who agree) are missing is that it's not all about the gym. Clearly what PruHealth are trying to do is engage their members in ALL areas of Vitality to engourage holistic health and wellbeing. After all that's the best way to look after your health - not spend 7 days a week in the gym. 2 gym visits a week does not even fall in line with Government recommendations of 30 minutes activity 5 times a week. So I support Pru's new plan. The underlying message is still the same - the more you go to the gym, and engage in ALL areas of Vitality, you can still have your gym for free!

At 09:28 on July 17 2008, Albie31 said:

Welcome to the discussion PruHealth!

At 09:43 on July 17 2008, Hitman101 said:

I noticed this scheme or one like it about two years ago, but was not able to take advantage of it because my work involved a great deal of travel, sometimes spending 6-9 month a year out of the country, and recently in the last year because I had back problems (having had sciatica 4 years earlier) and was not able to go to a gym until I had determined the cause and had suitable treatment.
Over the last 8-9 months while waiting to see the various NHS people in this convoluted process - where I had to wait up to 11 weeks for an initial Physio evaluation and an average of 3-4 weeks between each appointment (Doctor - 11vweeks Physio - 4 weeks Physio - 3 weeks Doctor - 5 weeks Consultant - 4 weeks MRI - 4 weeks Consultant - 3 weeks Physiotherapy - Treatment ongoing) good job the injury was not life threatning!

Anyway I naturally having Trained on and of at Gyms for around 18 years work travel permitting and was looking to find an inexpensive gym membership - since most of these gyms are a huge - I mean HUGE rip-off, considering the number of members and the charges.

I would have gone for this scheme but for the fact that I prefer a gym which is inexpensive and relatively close to my home since I don't have a car and do not want to expend all of my energy getting to the gym. All the gyms PruHealth chose are some of the most expensive gyms (Not all) in the country, and also they don't have branches in many of the rural areas and towns, so I'd have to travel furthur afield and probably expend as much or more money to reach them.

I would have hoped PruHealth would have offered a more extensive choice, perhaps even including Council owned sports centres and some of the other centres.

I would have though that it would been beneficial to offer discounts based not just on attendance and periodic assessments but on results - after all many people go to sport centres and spend a fair of their time socialising and undoing all that effort drinking and eating calorie laden snack.

I think PruHealth should consolidate their premium and gym membership when it comes to discounts, such that the healthier you are, the more discount you get, but the discount should not be limited to the membership, it should include the premium as well. The more healthy are far less likely to make claims and should not be penalised for it, or to finance the costs of those who choose to live unhealthy lifestyles. I would even go furthur and suggest that as an extra incentive the discounts should be limited to for example, the first 2 or 3 years, and that ongoing discounts have to be earned, such that once a member reaches a certain state of health, they should be motivated to stick with the policy and attendance to gyms by accumulating sufficient discount to carry over to the next year.

I think that PruHealth should offer a modest discount say 20% of all costs for all new policy holders, the member should be subjected to a comprehensive evaluation which measures the state of the body in detail, Height, Weight, Blood Preasure, Vital Stats, BMI, Fat Content, Lung Capacity, Normal Diet, Negative Health Habits tests (Alcohol, cigarettes, drugs) etc. The result of this evaluation should be a picture of the health of the individual, and a tailored exercise and diet plan. A similar Quarterly review should be performed to monitor progress.

Members can earn progressive discounts each Quarter by demonstrating scaled improvements, perhaps earning a furthur 5-30% discount depending on progress, people who are in poor physical health may make more substantial and evident improvements than more healthy individuals, so the nature of tests should be adjusted to not prejudice the health in terms of discounts.

Discounts should not just be based on progress, but be based on attendance, a modest attendance say a minimum (or an average) of 3 times a week for at least 1 hour of exercise, with records of exercises undertaken. Some may choose to perform some training outside gym which is fine too, but there must be some evidence of attendance, exercise and improvements both in the exercises and the health of the individual.

Persistent failure to exercise should be perhaps penalised after for example 9 months by loosing say half the accumulated discount, or where there is little or no accumulate discount available, the cost should perhaps rise, say by 10% per quarter.

By closely monitoring the health, no one should be able cheat, the need to provide proof of attendance and exercise (perhaps by using the latest technology to record digital cardio/exercise machine exercises) and semi regular checkups, with excellent financial and health incentives.

I think that such a scheme should receive some form of incentive as well for example a positive and negative adjustment to the Tax Code depending on the efforts of the individual, or similar adjustments to National Insurance or Pensions.

At 10:33 on July 17 2008, DrTimT said:

I too was alarmed when I saw the notice about the upcoming changes to the gym price structure.

Like many other people, the only reason I joined PruHealth (via Boots Health Insurance) was for the cheap gym membership -- I go to a Virgin Active club, so still pay £15 a month, but this plus my PruHealth policy fees still work out cheaper than what I was previously paying for the gym (and my previous membership was off-peak only).

However, I contacted PruHealth about the upcoming changes (because their "dedicated mini-site" is distinctly lacking in details about the new price structure and how exactly it works). My annual membership is due for renewal in December, so I had visions of going back to Bronze status at that point and having to pay full whack for the gym. But PruHealth told me the following:

"We will recalculate a policyholder's gym fees as soon as their Vitality status changes. Policyholders have the benefit of carrying over their Vitality status into a new policy year. Therefore, if you reach Platinum status before the end of your policy year, you will stay on Platinum status for the entire next policy year. However, you will need to earn the equivalent points to reach Platinum status during the next policy year to stay on Platinum status for the following policy year."

So the change isn't nearly as bad as I thought. As long as I reach Platinum level by November (which I will do easily), then I pay the cheapest gym rates for the whole of the next year.

I agree with simmo14 that it is actually quite easy to get to Platinum status over a year. I've had a free fitness assessment at the gym, and a free eye test and glaucoma test. And soon I'll be getting a free health test at Boots, including a cholesterol test, which I've never had before. Sure, I could probably have done all these things for free anyway, but the point is that the PruHealth policy actually gives me motivation to do all these things which I probably would never have got around to doing otherwise.

So yes, the change in gym price structure is no doubt due to the offer being more successful than they had originally planned. But the new structure is still good, and I'll be renewing my policy at the end of the year.

At 11:00 on July 17 2008, EmmaLunn said:

Hi Simmo14,
Thanks for your comments - I just wanted to reply to one or two of the points you raised. Firstly my membership was up for renewal in June and I let it carry on. Hence when I realised the gym membership was to change I had acquired just over 200 points - leaving me needing almost 800 to make silver status. It's now up to about 400 due to me spending an hour or so filling in pointless questionnaires about my health, confirming (again) that I'm a non-smoker and downloading eating plans that I'm never going to follow - I already eat healthily after being educated by Weight Watchers some years ago. I've also booked a fitness assessment but this will still leave me a couple of hundred points short of silver status.

As for the gym fees, how can Pru justify charging its members more than the standard price for the gym? If I do nothing my gym fees will be £50/month in November - £10/month more than the usual price for my gym. Even if I make silver status they'll still be £38 - just £2 cheaper than the standard price. And even if I make platinum status it will be £8/month - free is no longer a possibility at my gym.

Another thing - Pru have embarked on a bizarre new partnership with Cineworld. As a cinema chain, Cineworld has nothing to do with health and fitness and quite a lot to do with sitting down for two hours and eating unhealthy snacks. Could it be that this new deal is more profitable for Pru that the one with the gyms?

At 22:37 on July 17 2008, simmo14 said:

hi Emma,

I'm interested in your comments about the gym. I think if you join the gym to actually go to the gym, long term you will benefit. the price will get cheaper the more you go (and the more points you get), and I would argue that it's still a good long term deal even if your initial costs are a little more. After all, what's the point in joining the gym if you're not going to go?

Regarding your comments on Pru's new cinema partnership, what they are clearly doing is forging relationships with 'reward' partners in the Leisure and Travel industries. After all, once you have paid all your bills, mortgage/rent etc, that probably where most of your money goes! What they are trying to do is encourage health and wellbeing through Health partners (like the gyms, screening clinics etc), and also new Reward partners (like Champneys, Cineworld, Mark Warner and Eurostar) to reward you for those healthy activities. I think it reinforces what the other Medical Insurers are missing - the reward piece. So, if you engage in their Vitality programme and reach Platinum, you can get a cheap cinema pass or go to Europe on the Eurostar for £10. If you chose to eat the pick and mix at the cinema - that's entirely up to you!

At 12:00 on July 18 2008, Sebas40 said:

I am returning to the UK, after 12 years abroad, and have been in SA for the past 4 years. "Vitality" is a product devised by "Discovery Health" who in the UK are Pru health. I can assure you that several years down the line the UK shall have embraced this "Vitality culture" like SA. We have our check-ups, we go to the best gyms, we get Magazine discounts - mostly health mags, we get 30% reduction per family member for the cinema, we get our land line and mobile phone "top-ups" direct from the website with a 15% discount and we get days at the "SA Institute of sport" to assess our metabolic rate, prevention of injury analysis etc. It is a culture thing. Here people treat their "medical aid" as a reference to their well being and leisure time, they expect to be rewarded for not draining the state and supporting private operators who look to provide quality products. We return in Dec 08 and I have already sourced the policy most relevant for my family and I. Granted the "benefits are not as extensive as currently available here in SA, but as an Air-miles member I shall receive 800 air-miles just for joining Pru Health in the UK. Finally, and most importantly, thanks to their "check-ups" I was diagnosed with an aggressive form of cancer. They immediately started a 2 year intensive program consisting of all the drugs / chemo etc and never once questioned the bills as I was put onto the "Chronic illness plan" This was within 8 weeks of joining! It cost them a fortune and they never queried my treatment - unlike loads of other "Cancer community members" who's providers would try to wriggle out of their obligations as they are not in this league as a company.

At 23:43 on July 27 2008, spencil said:

I think simmo 14 seems unusually biased towards pruhealth for a non employee. His comments sound suspiciously like those offered by the helpline operatives I rang when I first found out about the change! The fact is for Pruhealth to suggest that their members will pay more attention to the vitality plan now that they won't be receiving free gym membership is rather laughable. I think anyone who's not already on platinum will be mindlessly clicking on what ever meal plans, nutrition article etc they can find to try and hit 2000 points before November. Big difference between clicking on an article and actually reading it. The boots health test like the road to health is actually £25, Nutfields is more unless you are already platinum in which case why bother? Champneys for £40 is great but won't help my at the moment as I'M NOT PLATINUM YET

At 23:45 on July 27 2008, spencil said:

I think simmo 14 seems unusually biased towards pruhealth for a non employee. His comments sound suspiciously like those offered by the helpline operatives I rang when I first found out about the change! The fact is for Pruhealth to suggest that their members will pay more attention to the vitality plan now that they won't be receiving free gym membership is rather laughable. I think anyone who's not already on platinum will be mindlessly clicking on what ever meal plans, nutrition article etc they can find to try and hit 2000 points before November. Big difference between clicking on an article and actually reading it. The boots health test like the road to health assessment is actually £25, Nutfields is more unless you are already platinum in which case why bother? Champneys for £40 is great but won't help my at the moment as I'M NOT PLATINUM YET. Disappointing. Plus maybe its just me but I seem to be having all kinds of trouble opening the website for the last couple of days. Anyone know why its a "bad gateway"?

At 13:10 on August 05 2008, auldsot said:

Emma's numbers don't add up.

To get free membership requires 26 visits over 3 months, so 260 points at a minimum.

You can add another 750 points pretty much instantly from the web site and by doing a fitness assessment, so that's at least 1000 points with minimal effort.

I don't see the problem, to be honest. I'll be paying £8 a month for gym membership from next year because I live within the M25.

The change also makes things more flexible for me. I can go for a run outside on a nice evening or something without feeling that I'm losing out on the chase for the 26 gym visits for free membership every three months.

At 12:21 on August 08 2008, metrix123 said:

I changed my company manbership scheme fro Bupa whom I had been with 15 years to PruHealth for the gym deal - it is obvious that they can afford to contine to provide this deal - i call their help deak and they came out with loads of waffle -i am disguseded with them -I was their biggest advocate - is this legal

At 09:08 on August 11 2008, EmmaLunn said:

Well, three weeks after my fitness assessment worth 300 points, the points are yet to show on my statement. After a 10 minute hold to speak to Pruhealth they tell me I have to speak to the gym and get them to send them the assessment - something they should have done straight away. So not only is the gym membership getting more expensive but to even stand a chance of reducing my fee it seems I have to do LA Fitness' / Pruhealth's admin work too?

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