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Lloyds Hunts Well-Off Customers

Cliff D'Arcy

By

Cliff D'Arcy

From the Fool blog

Christmas comes early for Centrica investors

Published in Current Accounts on 26 August 2008

On Tuesday, Lloyds TSB launched Vantage, its new current-account package. We do the sums and put it to the test.

According to The Fool’s independent, unbiased search engine, you can choose from a whopping 176 different current accounts.

On Tuesday, your options increased, thanks to the launch of a new account from Lloyds TSB. Strictly speaking, this isn’t a new account as such, but a free add-on to current accounts known as ‘Vantage’. You can add Vantage to a new or existing Lloyds TSB Classic, Silver, Gold, Platinum or Premier current account. By doing so, you can enjoy a higher rate of interest on credit balances.

Interest rates for current accounts with Vantage

Clearly, Lloyds TSB has set its sights on recruiting well-heeled customers, because the interest rates for Vantage are most appealing to customers who keep at least £5,000 in their current accounts, as the following table shows:

Credit

balance (£)

Interest

rate (% AER)

Up to £999

0.10

£1,000 to £2,999

2.00

£3,000 to £4,999

3.00

£5,000 to £6,999

5.00

Over £7,000

0.10

Now for the catches...

As you can see, Vantage pays ‘tiered’ rates of interest which step up as your balance increases. Thus, with a balance of £4,000, you earn 3% on the full £4,000 and not just on the excess over £3,000. However, as with other leading current accounts, Vantage has a cut-off point for its top rate of interest. Any excess credit balance over £7,000 earns the standard interest rate of 0.10% AER.

Thus, if you have a balance of, say, £9,000, then the first £7,000 will earn interest at 5%, with the remaining £2,000 earning a feeble 0.1% a year. What’s more, in order to earn Vantage rates of interest, you must pay in at least £1,000 a month and stay in credit each month. Otherwise, you will earn the standard rate paid by your Lloyds TSB account.

So, in order to take maximum advantage of Vantage, you should maintain a credit balance of between £5,000 and £7,000. I don’t know about you, but my bank balance goes up and down like a student’s drinking arm! Hence, I’d find it very hard to make the most of Lloyds TSB’s top interest rate of 5%, especially as I tend to ‘sweep’ any large sums into a top-paying savings account.

My Foolish view

Although I welcome any increase to the interest rates paid on credit balances, this Vantage add-on strikes me as something of a gimmick. It’s not terribly attractive for customers who keep a balance under £5,000 or go overdrawn. Likewise, it’s not much use for account-holders with ultra-high credit balances.

Indeed, Lloyds TSB customers adding Vantage to their Classic Plus account could be worse off, as this pays 4% AER on balances up to £2,500. What’s more, only one in twenty (5%) current accounts has a credit balance of £5,000 or more, so Vantage is aimed at a niche, well-heeled target market. Hence, the appeal of Vantage is strictly limited to the ‘Five to Seven Grand Club’.

Best Buy current accounts

For customers looking for a super-high rate of interest on credit balances, here are my four top picks:

Account

Credit
interest
rate
(% AER)

Monthly

funding
(£)

Notes

Alliance &
Leicester
Premier Direct
Current
Account

8.50

(fixed for
a year)

500

0.10% paid
on balance over
£2,500

Abbey Current
Account

(Credit Option)

8.00

1,000

2.50% paid on
balances
over £1,000
(£2,500 for
transferred
accounts)

Coventry BS
First

5.60

1,000

Paid on up to
£250,000;
includes
0.85% AER
bonus for a year

Halifax

High Interest
Current

5.12

1,000

0.10% paid on
balance over
£2,500

As you can see, for credit balances under £2,500, you can earn 8.5% a year at Alliance & Leicester and 5.12% with Halifax. However, for bumper balances, Coventry BS is the winner, as it pays its table-topping rate on up to a quarter of a million pounds, giving it the gold medal for wealthy customers.

More: Ditch and switch your current account today! | Get £100 & Free Travel Insurance | My Five Favourite Student Accounts

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

CodeGimp 27 Aug 2008, 10:56am

Rubbish product. An offset-mortgage account offers far better value. Obviously Lloyds regards the British public as gullible imbeciles.

madcyclist 27 Aug 2008, 1:15pm

While this may not be the best deal on the market, some of us might choose to be "gullible imbeciles" and bank with Lloyds TSB. From what I can see, if I already have a Lloyds TSB current account, this offers me more interest than their standard current accounts (okay, not exactly market leading) while not adding any charges or additional conditions (other than the paying in £1000 one, which many people would meet anyway). So for those who have an existing Lloyds TSB Current Account and wish to stay there, why not move to Vantage? Where is the disadvantage?

Thanks

rowlystravel 27 Aug 2008, 3:28pm

At 10:56 on August 27 2008, CodeGimp said:

Rubbish product. An offset-mortgage account offers far better value. Obviously Lloyds regards the British public as gullible imbeciles.

unfortunately CodeGimp, they are!! otherwise none of the banks would make any money :)

ChaircatMidge 27 Aug 2008, 8:52pm

Vantage offers nothing to my Servant, who would fall into the interest trap mentioned by Cliff in his article. My Servant's monthly interest would be more than halved compared with that earned on his Classic Plus account.

Anyway, how long will these Vantage interest rates last? In June, amidst much fanfare, new Classic Plus account holders were promised an interest rate of 6% AER. Existing Classic Plus holders received that interest rate if they asked for it, so my Servant asked for it.

On 9 July the 6% interest rate was taken away and the 4% rate reinstated - no publicity, though! I assume that my Servant's interest for August will reflect that reduction.

madcyclist 28 Aug 2008, 10:08am

Still trying to figure out the downside for my situation. I have one of LloydsTSB's "added value" accounts as they like to call them. But I don't pay a fee for it, I keep a small credit balance instead. By upgrading to Plus I lose my "fee waiver" right, but the interest I gain is around half the charges I have to start paying. If I "Upgrade" to Vantage, what else changes about my account? Do the T&Cs change? Is there any charge? Do I lose something else? Any numpty can work out the interest benefit of changing (from a standard account you can't lose as you only get 0.1% anyway) but I can't see anything in the article, the comments, or LloydsTSB website that identifies the downsides. Can anyone identify the specific downsides to changing (other than comments about how the interest tiers work). Thanks.

anonymity 01 Sep 2008, 6:37pm

Re chaircatmidge, your 'servant' will still continue to receive 6% interest for the next year from when he changed the account, then the rate will come back down to the standard 4%. As for the vantage, the rates are fixed for the forseeable future, and will not be being reduced or changed in any way.

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