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When Loyalty Doesn’t Pay

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Published in Your Money on 22 August 2008

Why loyalty to your bank could turn out to be a costly mistake and why it always pays to shop around.

Are you a loyal customer? Do you buy all the financial products you need from your own bank?  While it seems like the easy option, it often doesn’t lead to the best deal for you.

Fool partner, Moneyfacts, has recently looked at a whole range of products to find out how competitive the deals offered by high street banks really are.  

The research shows that many best buys products aren’t found at the Big Five. But that’s no great surprise. After all, with some high street banks offering interest rates of just 0.1% -- or worse still, no interest at all -- on credit balances in current accounts, it doesn’t take much to find a better offer elsewhere.   

In this article, I’ll look at two products in more detail -- mortgages and savings accounts -- and show you how much you could lose if you stay loyal to your bank.

Firstly, let’s take a look at the mortgage deals:

The table below shows the true cost of a two-year fixed rate mortgage from the biggest high street lenders and compares them with the best buy deal. The 'true cost' takes into account the interest rate and mortgage fees where they apply. The figures are based on a mortgage loan of £150,000 and assume the borrower has a deposit of 25%.  

High Street Lender Mortgages Versus The Best Buy Deal

Lender

True cost of mortgage

over 2 years

Increase on the best buy

Barclays (Woolwich)

£26,187.08*

£2,037.20

Lloyds TSB (Cheltenham & Gloucester)

£25,266.46

£1,116.58

HSBC

£24,302.60

£152.72

Royal Bank of Scotland

£24,181.88

£32.00

Halifax

£24,774.24

£624.36

Abbey

£24,609.80

£459.92

Best Buy

£24,149.88

-

Source: Moneyfacts as at 11.08.08. *Figure based on a 3-year fixed rate deal over 2 years.

If you’re a loyal customer of Barclays and you take out a fixed rate mortgage with them, after two years you would have lost over £2,000. This could easily have been avoided by shopping around for an alternative best buy deal. Likewise, a mortgage deal with Lloyds TSB would also lead to a loss of more than £1,100.  

But it’s fair to say the high street banks don’t always trail miles behind the best buys. The margin between Royal Bank of Scotland and the most competitive mortgage is tiny at just £32. That said, most of the time, borrowers would be better off applying somewhere else.

Of course, there’s no harm in finding out what your own bank has on offer when you need a mortgage or remortgage. But make sure it isn’t the only place you look. An independent mortgage broker -- such as The Motley Fool Mortgage Service -- can help you search the market and probably get a better deal.

Now let’s look at savings accounts:

The following table compares accounts from the high street banks with the best buy account. The figures are based on savings of £5,000 deposited in a standard instant access account.

High Street Bank Savings Accounts Versus The Best Buy Deal

Bank

Interest earned on savings

Lost interest on the best buy

Barclays (Woolwich)

£187.65

£121.00

Lloyds TSB (Cheltenham & Gloucester)

£175.00

£133.65

HSBC

£99.91

£208.74

Royal Bank of Scotland

£70.19

£238.46

Halifax

£25.02

£283.63

Abbey

£140.00

£168.65

Best Buy

£308.65

-

Source: Moneyfacts as at 11.08.08.

When it comes to savings accounts you could lose out on a great deal by sticking with your own bank. For instance, you can earn twelve times more interest by choosing the most competitive savings account instead of an easy access account with Halifax. In fact, choosing Halifax means you could lose out on a massive £283 in interest over a year.

None of the high street banks measure up well against the best buy. Even Barclays -- the closest competitor -- would pay you £121 less in interest, so it really pays to look at all the options first. In fact, it’s really easy to compare best buy accounts at The Motley Fool Savings Centre.

The market-leader today for easy access accounts is Kaupthing Edge Savings -- which pays an interest rate of 6.55% AER -- but you won’t find its branches on any of our high streets. True, Kaupthing isn’t as familiar to us as the Big Five, but that doesn’t mean it should be ignored.

It’s easy to understand why a borrower or saver might be tempted to stay loyal to their bank. But loyalty doesn’t always pay. Make sure you don’t make the same mistake.

More: It’s Official: British Banks Are Bad! | Are You Happy With Your Bank? | Compare mortgages, loans, credit cards and savings at The Fool.  

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Terrapin1 26 Aug 2008, 9:02am

The high street banks are giving everyone a 'haircut' as shown on C4's lame Dispatches-the banks never lose. We all need to change to mutuals-the business model of John Lewis is superb,and if they started a bank I'd join the queue-banks are just ripoff artistes,and abuse their customers and worst of all they abuse their staff.

Saintmungo 26 Aug 2008, 1:28pm

While I would not disagree that the High Street banks rip off customers, there are attractions of linked savings accounts within your current account bank, allowing better returns on the worthless rates paid on the current account. The ability to transfer money electronically between different accounts can be very useful.

crocket1 26 Aug 2008, 2:14pm

As it takes some time to transfer balances between the current account and savings accounts at other best buys, this will lead to lost interest. First Direct for example has a regular saver account which pays 7% and most banks have some form of high paying accounts. It makes sense for me to pay into my banks regular saver account.

It wouldn't make sense to have both a mortgage and a savings account unless (after tax!!!) it was paying hihger interest than the mortgage rate.

36rayel 26 Aug 2008, 4:42pm

After 8 months of frustration & dreadful PR - staff swore at us over the phone, lost my wife's money for a month (life's savings - imagine her grief),never replying to emails, being told that managers never speak to the public (so you can't go higher to complain) The Complaints branch treating you like dirt - except for 1 Star man)failing to produce legally required documents for HMIR - Who ?
The Abbey, who else.All started when they told my wifw to upgrade to a better earner !

tty30 26 Aug 2008, 6:08pm

I have a mortgage in two parts with abbey, the first portion (£50000) of which is coming to the end of a tracker deal. When I phoned about the offers available they told me that the best rate the could offer was 6.99 with a £99 fee for a fixed rate or 6.59 with a £1000 fee for a tracker. The current offer for new customers remortgaging to Abbey is 5.89 and their SVR is 7.09. I am stuck and they know it and have stiffed me accordingly. Thanks Abbey, from a loyal customer of 17 years.

kenbf 26 Aug 2008, 6:36pm

A reader suggests that John Lewis would be a first choice for him if they opened a bank.
In actual fact, I can remember a time when there was a Lewis's Bank with branches situated in store. Whatever happened to them? Perhaps they will rethink and re-establish their bank?

kenbf 26 Aug 2008, 6:39pm

I cannot understand why banks offering motgages do not take into account an applicant's assets as well as or instead of their income. It seems that they are fixated on income, which can disappear overnight through redundancy or the sack whereas assets, although fluctuating in value, generally remain.

Cazzkins 26 Aug 2008, 8:47pm

It makes perfect sense to me to shop around for all financial products; banking, credit, savings, mortgage, insurance etc. because not only do you get the best deals but, more importantly, you spread the risk should there ever be a repeat of the Northern Rock fiasco. True, it takes time and research but it is extremely satisfying to know that you are not being ripped off!

MikeDon46 26 Aug 2008, 11:02pm

Lewis's bank was part of LLoyds operated from within Lewis's department Stores, Lewis's when bust in about 1991, Nothing to do with John Lewis

hakerite 27 Aug 2008, 10:53am

My favourite banks for investment are currently Kaupthing Edge (where did they get that name from), IceSave, ICICI with both a 'fix' @ 6.84% from last year and Ins. Acc, and back in favour ING. I keep a 'float' in HSBC and have three different mortgages with them.

I also have heard some very bad feedback concerning the Abbey but you might say that about all banks.

For me, whether investing or borrowing, whilst I do all my business on the internet,I try to make contact with a 'real' person and build a relationship with that person through conversation or if appropriate a lunch meeting. Not easy, but it can cut many corners, avoid frustrations and really work in one's favour.

Who you know and all that.....

PeterJ42 27 Aug 2008, 11:54am

Loyalty certainly doesn't pay. I asked to upgrade my account at Nationwide to one with a debit card. I was told "computer says no" then to apply as a new customer as then they would do a new credit check (after 3 years with never a failure on my account)- effectively "Brand new customers only". I have complained that loyalty doesn't seem to pay but have only had stonewall responses back from Nationwide. They don't seem to want my loyalty, nor reward it.

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