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The Price Of Love

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By

Emma Lunn

From the Fool blog

Christmas comes early for Centrica investors

Published in Your Money on 28 July 2008

Emma Lunn explores the murky world of modern-day dating and asks the all important question: should the man pay?

Jennifer Lopez might have sung that Love Don’t Cost A Thing but anyone who’s played the dating game knows that’s simply not true. Finding a partner is not free and certainly not simple as demonstrated on the Dating Debrief discussion board.

Love online

These days signing up to an online dating site seems to be the norm, with about a third of British single adults signed up to a dating service. Although most sites boast that you can join for free, you normally have to cough up a monthly subscription if you want to swap messages with other members -- which is kind of the whole point really.

The two best-known sites are Dating Direct (datingdirect.com) and Match (match.com), both of which have millions of active members in the UK. Although you can post a profile and search other people’s profiles for free you have to pay to send and receive messages.

Typically the cost gets cheaper the longer you sign up for. For example, with Dating Direct one month’s membership costs £22.80, three months costs £14.99 a month and six months £9.99 a month. In the past it has been known to offer a three-day membership for a few quid, clearly targeted at people confident they’ll be snapped up straight away.

A guaranteed result

Match offers a ‘make love happen’ guarantee which gives you six months’ free membership if you don’t find someone special within the first six months of joining. However the guarantee comes with plenty of caveats about how often you must log on to the site and contact new people.  Fortunately there are no rules saying you can’t be fussy and dump  people for any of a multitude of sins such as working in IT, still living with their mums or being rude to waiters (a particular ‘deal-breaker’ of mine).  But quite frankly, six months might be about the time when you decide to give up and get a cat instead.

Speed dating is another option for lonely hearts on a tight budget. For £20 or so you get around 15 to 20 three minute dates in an evening. It might seem like a short amount of time to get to know someone but, take it from me, it can be long enough to work out if you’re going to tick the yes, no or friend box. You enter the results onto a website later and are informed if anyone you ticked as a ‘yes’ or ‘friend’ liked you too. For more details visit xfactordates.com or speeddater.co.uk.

Let’s go Dutch?

Once you’ve sorted the wheat from the chaff on the internet or at a speed dating event, it’s time for the fun part – the actual dates.

Going out on a date with someone for the first time throws up that age-old moral dilemma: should the man pay?

Well, yes, in my opinion, he should! Here’s why:  Statistically men are still paid more than woman with last year’s Chartered Management Institute saying the gender pay gap has increased to about 12%. While equal opportunities experts are plotting to close the gap, I think it’s only fair that men spend the excess they earn on taking us ladies out. That way everything equals out nicely.

Another way to look at it is that women spend more money on pre-date preparation than men. While blokes feel a clean-ish shirt and a splash of deodorant is ready enough, us girls spend our hard-earned cash  getting plucked and preened to within an inch of our lives, not to mention splashing out on something new to wear or a swish haircut.

Whatever your views, the bill arriving is always a tricky date moment, second only to the kiss goodnight (or goodbye in the morning, if you get lucky) dilemma. Women will always think favourably of men who offer to pick up the tab and if the man in question has been a bit creative on his Dating Direct profile and the six foot Adonis you were expecting turns out to be a five foot two geek, paying is the least he can do.

But if the date went well it provides the perfect opportunity for the woman to offer to pay the next time…. which leads us nicely to the Holy Grail of dating, that all-elusive second date.

More: Got a dating story to share? Visit our Dating Debrief discussion boards!

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Antonhu 29 Jul 2008, 11:33am

I always thought going Dutch was mens' compensation for women's lib. But then, I'm a child of the 70's...

MCMXCIX 29 Jul 2008, 11:37am

Since getting to know each other online is rather different from face-to-face, I'm inclined to suggest that the "first date" with someone you met online, should be regarded as a "pre-first date" and that there should be an agreement in advance that the bill will be split down the middle.

If you then both decide to go on a second date, having now met each other face to face and spent time in each other's company, that second venture out can be your "first date" and then the guy can play the dashing suitor.

Emma, you may be genuine when you decide to go out with a guy you met on an online dating site, but don't underestimate the number of young ladies who just fancy a free evening meal in a nice restaurant.

The "first date from an online encounter counts as a pre-date and means shared costs" rule helps cut the wheat from the chaff.

Rachel40 29 Jul 2008, 5:48pm

I once went out with a man who went Dutch. He had a rather nice Porsche parked outside and was a well-paid endodontist - I am a nurse. He had chosen the venue! I was not amused at all.

Rachel40 29 Jul 2008, 5:53pm

Incidentally,a free meal with a boring and inarticulate gent is no free meal whatsoever! It is pure penance.

MCMXCIX 29 Jul 2008, 8:34pm

Indeed. Imagine what it's like when the charming girl online turns into a girl, unadventurous to the point of tedium, who spends half the evening pushing food around her plate and appears to have no sort of opinion on anything.

And then you have to pay for the privilege.

All the more reason to have a post-online, pre-first date where you go walking in the park together and buy each other ice-creams before either of you ever commit to going out for that restaurant meal.

suilvenms 29 Jul 2008, 9:40pm

Many are clearly not interested from the outset but are happy to accept a drink or coffee never mind a meal at your first encounter. So I would always limit it to a drink. A meal is too long if either party is not happy.

I would also argue that there are plenty of highly paid career driven women out there who can afford to pay their own way. I am not working at the moment and my employment is sporadic so it seems unreasonable to me, especially in this age of sexual equality and moves afoot to equalise pay, that the man always pays. The problem is that there appears to be many men to women on these sites and it is the market which dictates that the men have to jump for the women.

Your article makes no mention of the many excellent sites http://www.plentyoffish.com, http://singleletsmingle.co.uk or www.afroromance.com

suilvenms 29 Jul 2008, 9:42pm

Sorry, I did not make myself clear. These are free and communication is unrestricted.

samtheseed 13 Aug 2008, 6:49pm

I think instead of spending this much on dating site, you might aswell just go Speed Dating once a month !!

From personal experience, if you live 'up North', I recommend www.EliteSpeedDating.co.uk

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