Cliff, Brand value must be related to global awareness, so while the US has 22% of global GDP it only has 5% of the global population, so will only contribute about 14% to global awareness. China will be a little less.
So to have such country specific brands as AT&T, Verizon and China Mobile in the top 10 is nonsense, and ApprenticeDRL's post is valid.
The list is evenmore discredited as it beggars belief that global brands, with high global market shares, such as Ford, Volkswagen and Toyota, do not appear.
And how come I don't get this email until a day after the other posters?
