i>Wasn't Burberry also a "fad with a short time in the sun" just a couple of years ago?
Yes the Burberry baseball cap chav range
They realised they had screwed up and are back aiming at traditional well-heeled raincoat buyers..
I avoid all fashion brands because...well...they go out of fashion as quickly as they come in, sometimes for no apparent reason. I looked at SuperGroup but carefully invested in Cable & Wireless instead.
Oh dearie me.