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The T-shirts and hoodies may not be of great quality (but who makes T-shirts of great quality anyway?), but jeans, windcheaters, and leather jackets are very well-made and better than Hollisters et al.

Whether the brand it is loosing its appeal or not, that is a different question. In my opinion the quality of their clothes and stores is top.

Wasn't Burberry also a "fad with a short time in the sun" just a couple of years ago?

I do get the point with the 15 times earning being too much for what seems to be an error-prone company.

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