Some Fools ridicule technical analysis and as I've written before elsewhere, it is not some panacea to answer all your ills.
But use it in conjunction with fundamental analysis and it will provide another tool in your arsenal. In particular, ignore the trend at your peril.
I suggested before to get out on the bounce at around 350p. Now you see why.
I suspect they will settle sub 300p and then they may become interesting, depending on the outcome to stemming the flow and how much longer it takes.
Never has the saying; "Never catch a falling knife" been truer.