As well as Phorm, there are other Phorm-like companies getting ready to steal your browsing:
* NebuAd - now called Insight Ready
* Feeva - wanting to add geographical information and ads to your data
* Kindsight - wanting to do like Phorm and spy on you, in the guise of defending you against "online threats". Ironic, eh?
You would be mad to invest in - or fall victim to - any of these spyware/adware companies.