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Don't Be Swayed By Estate Agent Jargon

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By

Emma Lunn

From the Fool blog

How To Bag A Bargain This Christmas

Published in Property & Home on 22 August 2008

If you’re currently trying to work out what estate agents say and what they actually mean, here's an A to Z of popular terms and their true meanings.

Estate agents always feature high up on the list of ‘least trusted professions’ which appears every year or so. Some people, it seems, even trust them less than they trust us hacks. But at least writers say it as we see it… I think much of estate agent’s poor reputation comes from the way they try and bamboozle us with property descriptions.

So, if you’re currently trying to work out what estate agents say and what they actually mean, an A to Z of popular terms and their true meanings are below:

Borders: As in ‘Dulwich borders’ or ‘Blackheath borders’ in London. Basically a rather loose term to describe anywhere within a 10-mile radius of somewhere half decent.

Charming: Another word for small, pokey or tiny.

Community feel: The neighbours have had to get together to do something about crime levels. ‘Community’ can also indicate the presence of a busybody who will monitor your every move and report back to the neighbours regarding the number of visitors of the opposite sex you have.

Compact: You can cook the dinner while you’re in the shower without losing sight of the TV.

Convenient for: A somewhat misleading description that could mean anything. ‘Convenient for local amenities’ usually means it’s not far from the shops -- if you have a car. ‘Convenient for transport links’ tends to mean the house vibrates whenever a bus goes past or that the A2 actually touches the end of the garden.

Deceptively spacious: You have been deceived if you consider this spacious.

Garden flat: A dodgy dark basement with a small piece of concrete outside. Alternatively, the ground floor in a block of flats with a shared garden. Your neighbours will spend most of their time having BBQs right outside your bedroom window.

Good use of space: There’s no room for the fridge in the kitchen so it’s in the living room while the washing machine is in the bathroom. It might also have something strange like a bedroom leading off another bedroom.

Ideal for investors: You wouldn’t want to live there yourself but some desperate renters will probably go for it.

Near local nightlife: Don’t expect to get to sleep until the clubs have shut and be ready to clear the takeaway wrappers from the front garden each morning.

Original features: No work whatsoever has ever been done on this property since it was built in the early 1900s.

Potential: Ideal for a DIY enthusiast with lots of time and money on their hands who doesn’t mind living in a dump.

Quiet neighbourhood: Your neighbours will object to you starting your car before 8am or having more than two visitors at a time.

Sought after location: You’ll be gazumped at the last minute by a money-grabbing capitalist landlord.

Up and coming area: Presently down and out -- it can only get better.

Updating: Interchangeable with ‘modernising”. If a property needs either updating or modernising it generally needs knocking down and starting again.

Viewing recommended: There’s nothing good to say about it but if you see the inside and use your imagination there’s a slim chance you might like it a little bit.

Village: Could mean one of two things. Either it’s nothing like a village but there are one or two independent shops or cafes which give it a ‘village’ feel, or it’s a ghost town where everyone stops speaking when a stranger enters the local pub.

West: (also East, South, North). Used when the property’s in  an undesirable area but not far from somewhere not too bad – e.g. London’s Battersea could be East Chelsea.

More: Help! I Need A House Doctor!

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Coypu 22 Aug 2008, 10:15am

I have to say I rather like Estate Agent English and I think it's rather a shame that there is legislation to try to mae the descriptions 'accurate'. They are never going to be, but the attempt disguises the true relationships in the house buing process. The agent is working for, and is paid by, the vendor. Why would any purchaser trust their descriptions or expect impartiality?

Apart from anything else, the flowery descriptions and obvious euphamisms help cheer up what is oftem a thankless business of finding a house. I once lived in a house described as haveing a "rear forcourt" - charming!

elephant888 22 Aug 2008, 11:39am

Not so much an A to Z as a B to W then :)

TMFLaura 22 Aug 2008, 12:06pm

Fab article Emma, this really cracked me up... Having just waded through many words and phrases like these in the hunt for my new flat, I have to say I think you have them all spot on ;)

Ilovedoggies 22 Aug 2008, 12:32pm

Very true. "Dulwich borders" could mean Peckham, and "Blackheath borders" Kidbrooke - home of the dreaded Ferrier Estate.

SelfDoIt 22 Aug 2008, 12:56pm

Very amusing. I have also found that 'deceptively spacious' means titchy and why do they have to say 'in a desirable area' presumably if its desirable I don't need to be told that... I'll desire to live there.

'Flexible layout' is another one like 'good use of space' I found it on a flat recently that didn't have a kitchen, but had a fridge in the pantry and a sink in the lounge.

If only estate agents would put the square footage (meterage?) of living space, i.e. not halls and cupboards, then we would know what we were getting for our money. Total storage space would be useful too. So many new builds and conversions have absolutely zero storage.

Burzyn 23 Aug 2008, 7:41pm

Don't forget "(extremely) well presented".

I've been under the impression that "viewing recommended" was a caveat emptor - "I recommended you to go and see for yourself, if you didn't, don't blame me"

TonyBritten 24 Aug 2008, 7:11am

Estate Agents are all a collection of back street car dealers like Arthur Daley. Your correspondent COYPU is an oddball when he is moved by the romantic notion of 'charming phrases'. Please get real chum. What I see is a large number of innocent and vulnerable people who are lured by stealth into believing that the 'trap' is actually a very good purchase and the flowery words raise the price for the Estate Agents benefit. You will never see an Estate Agent driving around in a banger.
There should be legislation regarding the wording that makes it HONEST, GENUINE & TRUTHFUL.
For the record I am a retired Clearing Banker and have seen many people with their Mortgage Applications and how irksome it is to read and have to swallow the Estate Agents dishonest blurb.

tigermoth1948 25 Aug 2008, 7:09am

Excellent start to a grey bank holiday Monday - thanks! A variation on "deceptively spacious": even smaller than it looks.

DeeBee03 25 Aug 2008, 7:31am

It all rings true! I remember a horrid, badly built slabby terraced house near me being described as a "delightful period dwelling". Once upon a time there was an estate agent (was the firm called Brookes?) who used to advertise in the "Observer" and who used to tell the exact truth with humorous comments. People used to read Mr Brookes' ads for fun.

alexneil1 25 Aug 2008, 7:33am

Well not too people being bamboozeld at the moment. If EA's had their way business would be booming.
Kind of blows the articles argument out of the water completely!
Clearly anything written by EA's on their blurbs completely sways buyer opinion on property!!!! NOT! The public are n't stupid they don't buy cos the agents details told them too.
And another thing which one of the above posters would allow their property to be described as it actually is. Say, something like extremely small flat, next to very noisy railway line, buy this and you will not be able to give it away.
Now that would be honest, any takers?

Hovis747 25 Aug 2008, 7:51am

We have been fighting for many years to save three lovely bungalows with nice gardens down our lane. Needless to say we lost and the new development has gone ahead. In its place we have. A luxury development (Lots of bathrooms) of only 13 mews style homes (all we were allowed to cram in) in a quite gated courtyard(only quite as no one is allowed in) with private gardens (very very small gardens). They will sell like hot cakes at very high price.

guykguard 25 Aug 2008, 8:17am

DeeBee03's memory is spot on. Roy Brookes's classified ads were a scream: a spoof of the rubbish that most EAs dished up in the 60's and still do. A "bijou residence" was a disused stable in a Chelsea mews.
May I pose two questions? First, how many people are stupid enough to buy a home on the basis of an EA's particulars alone? Second, why are UK EAs not obliged by law to quote, accurately, the asking price per inhabitable square metre? Market efficiency requires as objective a criterion as possible. Surely this must be it? And "inhabitable" can easily be clearly defined for quibblers.

Clarence007 25 Aug 2008, 8:27am

Laws do exist to protect clueless little whingers!

Property Misdescriptions Act 1991

fenrich 25 Aug 2008, 8:37am

When we sold our house a couple of years ago, we were given the opportunity to review and change the details written by the estate agent - we did, and received 30% above asking price! The EA also asked us what we thought we should ask for, as she "didn't really know ...". We paid around £1K for a service where we did most of the work!!

51mac 25 Aug 2008, 8:59am

Having arisen somewhat later than usual today, being the Bank Holiday and all that, I was pipped at the post by Clarence007 who seems to be the only person knowing that there is a Property Misdescriptions Act. It's all about 'an honest sales pitch' and this should be no different from buying a house to buying anything else. Essentially, in all product purchasing, the laws attempt to protect the buyer, not the seller. Some of the laws work very well, some of them don't work very well, and most of them sort-of do or don't - that's the legislative process that we are stuck with, but the protection is there. The PMA (as it is lovingly called) was brought in to prevent underhand actions like airbrushing out gasometers from photos of property, telling downright lies, and to stop the use of non-factual descriptions. Everything said (written, spoken, etc) about a property for sale which is covered by the 33 specified matters under the Act must be factual, and must be fully checked by the person making that statement, and it must be accurate. So if any EAs are still using these descriptions that are defined in the article, they must be operating in an area where there are no Trading Standards Officers. I think the article is a bit anachronistic, I think the editor missed it for intended inclusion in the 1990 issue, and has put it in today to fill-in a gap! Either that or it's tongue-in-cheek!
Are there any TSO's reading this article today? Come on, let's have some reassurance for the public that you do jump on these sort of practices!

withampeter 25 Aug 2008, 9:07am

Estate agents, double glazing salesmen, car salesmen ... These guys tend to work on commission and the art of selling does not start till they identify a mark - i.e. you.
To sell you what you want is easy. To sell you what they have - now that's art and has absolutely nothing to do with truth or reality.

colin106 25 Aug 2008, 9:08am

I have moved house three times since 1973 and did not use an estate agent. I took some decent photographs, made up a description and used the local paper. There is a web site where you can find out by using postcodes what any house has sold for. On a £400,000 house you will save approaching £8000 - and what do you REALLY get for that from an agent? You could in addition use web based agencies who charge far less, to get wider coverage. Saving 2% agents fees goes a long way towards paying the iniqutous stamp duty.

topshare 25 Aug 2008, 9:30am

Two points about the Property Misdescriptions Act 1991.

1: All very well having some protection from the Act but, on the most expensive and stressful and time-consuming purchase of your life, what is the real benefit of having the ability to be compensated AFTER you've gone through it all anyway ?

2: Those who think that they can do it all themselves on the cheap should remember that they too are equally bound by the Act !

NatFeerick 25 Aug 2008, 9:33am

Haven't you heard, 'Presentation is everything'
;-)

Clarence007 25 Aug 2008, 9:50am

Colin106 I would say you have been lucky - There are estate agents going out of business in great numbers presently because sales are so difficult to achieve. It is impossible for the individual to generate the wide market exposure, using 30 branches & 400+ staff, demonstrated here: -
http://www.pattinsonauctions.co.uk/PropertyAuctions/ViewProperty.aspx?property=80785

edditheseahorse 25 Aug 2008, 9:51am

Oh, what a hoot! Just the thing to cheer up a dull BH Monday morning - thank yo so much!

One more I would add, remembering this from the original blurb for my own house: for "Easily maintained" (especially when used to describe gardens), read "Small".

On a slightly more serious note, there are occasions (albeit mercifully rare ones) when things reach a sticking point, and the only person who can help is the estate agent - because he is the only person who is able to contact any solicitor in the chain. This happened to us (our buyer's buyer had a problem with their mortgage offer), and the whole chain of sales and purchases was under threat. This was only uncovered when our estate agent contacted our buyer's solicitor; apparently it would not have been good etiquette for us to have tried to do this ourselves.

Admittedly this was some years ago, and things may have changed in the meantime - but keep it in mind...

j1rharmer 25 Aug 2008, 9:54am

Buying a house is a long process. For sure it includes viewing the property. At that stage, anything the estate agent has said is irrelevant. Are we all so stupid we need the protection of legislation against supposedly misleading descriptions.
What we actually need is legal protection against the statements of politicians with personal liability for that politician for his misleading statements.

wesleyw 25 Aug 2008, 10:06am

Ahh, the fool hacks are bored again!
It's sad how you must repeatedly turn to putting estate agents down! Please change the record.
Question: If you have a property to sell, how would you describe it?
Most people who comment negatively on agents are the ones who look at 'fees first'! Therefore, end up with cheap agents who are not regulated by the naea or an ombudsmen and don’t really care what happens as long as you pay them a commission. They wonder why they are having such a poor experience.
For a change, why don’t you comment on those agents that are doing something to make a difference. Like those in the NAEA etc? Give the readers some useful advice and start improving people’s knowledge of how to choose a good estate agent who will make a real difference to the experience of selling. Things will never change unless people start taking account of what they should be looking for in an estate agent...not just a cheep fee...the guy at the local could charge £50 to sell your house! Will it help? No!
Please change the record...it's all very sad! Help the public understand how to choose in the first place and things might start improving! If it puts the rogue agents out of business then that’s a start, isn’t it?

CaptainConfident 25 Aug 2008, 10:19am

Open Plan = They've knocked down the retaining wall.

Bags of character = They've had a go at putting the retaining wall back.

Lost none of its Victorian Charm = Needs extensive modernisation.

Needs Extensive Modernisation = Needs to be bulldozed and rebuilt from scratch.

Ideal for todays living = cramped.

Spacious = compact.

Compact = small.

Small = tiny.

Tiny = A lock-up toilet.

All mod cons = All modern cons.

Natural light - Roof's fallen off

Full of atmosphere - front wall's fallen six inches.

Unique design - the other four like it all fell down.

Several Interesting features - Damp rot, subsidence and death watch beetle.

Split level - the floor's dropped.

Unusual split level - Floor's dropped in several places.

That's difficult to say.... = That's easy to say, but if I said it you'd walk straight out of this office.

Hugh.

Fazzersix 25 Aug 2008, 10:24am

Agents leaflets tend not do as you suggest these days, agents i deal with shy away from this old style of marketing.

People have a mind of their oun, so does it realy matter what they say !

If you want more space you buy away from these areas, the same as most people do.

harepath 25 Aug 2008, 10:30am

It's OK when agents use codes that can be understood, but it's the ones we customers aren't expecting that cause problems. Back in 1968 I was taken in by an ad for a 'studio flat' in an area that had real studios, as used by artists. As a keen photographer, I was prepared for a draughty, hard to heat studio, but not the servants' quarters at the top of an Edwardian building: pokey windows, four different floor levels, and no space to photograph anything bigger than a vase of flowers! Also a terrible smell of cooking cabbage on the narrow, twisting stairs. I soon discovered from friends that Sturgis, the agents, had a serious reputation for 'overenthusuastic' description. What annoyed me was the waste of several hours crossing London to look at something so unsuitable. On the other hand, I discovered what 'studio flat' meant!

timbotoots 25 Aug 2008, 10:46am

One or two more - 'Architect Designed' - Surely almost all houses are designed by an architect somewhere. But this is the one where he was obviously having a brainstorm !
'Bijou' - Similar proportions you'd expect in a small caravan.
'Executive' - Merc saloon and Audi sports on the driveway - minimum specification expected by neighbours. The Merc always is expected to be washed and leathered first (by him with Marigolds) on Saturday mornings.
'Kitchen Garden' - rough patch of mud with some gone-to-seed sprout stalks.

We all know what is meant by EA's colourful jargon and it replaces otherwise bland description. EAs are the spirit of free enterprise and long may they live. A good independent EA is worth his weight in Euros and a breed to be supported. He'll cover his fees with his skills in negotiation - and he only gets paid on results. Good value in my opinion. And you can still pull his leg in the pub over a pint.

muffindell 25 Aug 2008, 11:04am

What a hoot!! A truthful article that brought a smile to my face. I never read anything that the estate agent writes, it's mainly rubbish. All I'm interested in is location, size of rooms, and lots of pictures inside and out. After all, you will only go and view a house if you like the look of it and it's in the right location at the right price.

colin106 25 Aug 2008, 11:11am

Well said i1rharmer.
Unless the buyer is naive and suggestible how can a misleading description influence a sale? What it does result in is a wasted journey. It is open to us to give the salesman a hard time on the spot, and report the E.A. to the local trading standards officer, and if enough people did that something might be achieved. But perhaps your average Brit still doesn't like complaining face to face?

Jon128 25 Aug 2008, 11:20am

I've never been sure whether 'deceptively spacious' means 'small but looks big' or 'big but looks small,' but either way, it's not much of a selling point.

snowsmith 25 Aug 2008, 11:25am

The job of the written particulars is to get a viewing. Some hook / enthusiasm is understandable and as many have said you can make your own mind up. It is true that this may waste some time viewing inappropriate properties but the most useful time I have had with an estate agent is when they suggested going to see a handful of different properties to get a feeling for cost / benefit just like in these TV programs. They were still working for the sellers but putting the properties in the context of the market. This is a useful service.

withampeter 25 Aug 2008, 11:40am

There are worse things than enthusiastic descriptions on EA adverts. Many years ago I viewed a property, was impressed and made an offer that was accepted. I proceeded and had a full survey done, and paid for it. Then things went very quiet. Finally I asked the EA (in person) what was happening. His reply - "Oh he does that every year, he had five people buying this year - it's his way of keeping in touch with what his house is worth!"

Corban07 25 Aug 2008, 12:18pm

Some more that have been missed, starting with my personal favourite:

Popular residential location: in the middle of a council estate.

Modern development: too small, thin walls, cheap finish.

Fashionable area: A Starbucks may be found within a 2 mile radius.

Ideal for commuters: Neither house or area has any redeeming features or character whatsoever, other than being within driving distance of the train station.

CaptainConfident 25 Aug 2008, 1:04pm

Pied a terre = Bedsit.

Studio Flat = Bedsit

Bedsit = large cupboard.

Masses of storage space = It IS a cupboard.

Deceptively spacious = It's a large cupboard.

Parking available = churned up grass verge.

We've had several offers... = been on the market for six months.

Just right for the first time buyer = Expensive.

Competitively priced = Expensive.

£450,000 = Cheap.

McLeodC 25 Aug 2008, 1:37pm

Easily maintained garden = A concrete yard
Convenient for public transport = Bus stop right outside the door
Convenient for local schools = endless litter & petty vandalism
Open views = Large windows mean everyone can see inside
High-ceilinged = Cold
Rural outlook = A field earmarked for a housing estate
Countryside location = Within smelling range of a battery chicken farm, pig farm, silage pits and a host of other 'country smells'
Riverside = Floods every other year
Seafront = Likely to be lost to coastal erosion soon

edditheseahorse 25 Aug 2008, 2:24pm

A couple more:

"A unique opportunity to acquire..." means "We're having difficulty selling this one"

"Reduced for quick sale" means "The vendors have threatened to go to another agent."

johntanner1 25 Aug 2008, 3:07pm

As the English language is very rich, there are many words that can be used correctly for any particular subject. It is the Estate Agents duty to attract the maximum number of prospects to view, but it is then the responsibility of the prospect to form their own opinion.

We instructed a branch of a national agency to sell our home by auction. The performance was so bad that we took the complaint to the Ombudsman and the County Court. During the course of a phone call with the office, I was informed an advertisement would appear the following Thursday, having missed the deadline for the current week. We wrote a letter posted on Wednesday and delivered on Thursday, referring to the advertisement to be published that same day (as indeed it was). Although no other document was date-stamped, our letter was date-stamped as the following Monday. This had the full support of the County Court, and completely destroyed my credibility as a witness

d50wood 25 Aug 2008, 5:37pm

The property description is merely the bait to attract viewers to the property, nothing else. Exactly the same as pitching the "Offers over" price somewhat low - gets the punters in the door.
If this means a wasted journey, so be it, usually one of many when you're looking for the right property.

austin1100 25 Aug 2008, 6:00pm

I remember the description "quasi end terrace" appearing in some EA literature. Marvelous!!

teamgreenzx7r 25 Aug 2008, 6:14pm

I used to work at an Estate Agents, and one of the favourite phrases used in their property descriptions was "benefitting from". Such a phrase was fine in the right property, but some of the houses we took on would have "benefitted from" a damn good clean and tidy up prior to going on the market!
The Property Misdescription Act has tightened up on some of the more creative phrases in recent times, and my experience is that whatever the description of the place, people will usually make up their mind whether or not they like it within a couple of minutes of walking through the front door.

CaptainConfident 25 Aug 2008, 8:47pm

Quasi end terrace? I'm a bit puzzled by that one. Was it in the middle of a terrace but the end buildings fell down?

I've just seen "Close proximity to a vibrant mix of amenities", which must mean it's a flat built over a 24 hour laundrette.

Futurefix 25 Aug 2008, 11:13pm

Would you rather go to a party of bankers(say) or estate agents?

Estate agents are good company.

AlanPreston 25 Aug 2008, 11:39pm

I have a friend who bought a terraced house recently - the back yard wall had fallen down at some point, and all the rubble removed. The estate agents description read "Open aspects for car parking at rear", which I thought was rather clever!

LindaMayRumble 26 Aug 2008, 5:32am

I found this article very amusing! In my experience, it doesn't seem to take very long to understand what estate agents jargon really means when you have been looking at property for while. I must take this opportunity to recommend an estate agency on the Commercial Road whose staff bent over backwards to help a neighbour of mine quickly find the right property... it is the well established Field & Sons at Limehouse -there are some decent estate agents about!

billyboy121 26 Aug 2008, 11:56am

As others have comments, there are definitely some good and some bad estate agents out there, as there are good and bad lawyers. Try to cut costs by getting yourself a bad estate agent and a bad lawyer and you’re likely to be in for a rough ride. Caveat emptor applies to services as well as goods! Unfortunately even where you engage decent people, unless the other side do the same, then it makes things difficult regardless. Part of the problem here is the lack of real accountability for both, save for in very serious incidences like fraud or gross negligence.

delinear 26 Aug 2008, 12:17pm

I always like "mature gardens", which seems to mean "jungle".

Also, "viewing essential" seems to me more a case that they know it won't sell on the details but they want a chance to get you there in person so they can bring all their pressure-selling techniques to bear.

delinear 26 Aug 2008, 12:22pm

CaptainConfident - I think "quasi end terrace" means it's mid terrace with a small path separating it from the next house. In other words, too far to benefit from shared heating, while not far enough to benefit from noise reduction/increased privacy...

CaptainConfident 27 Aug 2008, 3:43pm

Thanks delinear - it's an artful and excellent phrase then. Do they give annual awards Estate Agent Creative Writing? I bet the description writers huddle over their keyboards sniggering and rubbing themselves.

alexneil1 28 Aug 2008, 8:27am

The term 'spin doctor' was not coined for Estate Agents but for a breed of self regulating, self compensating (using public funds not market forces)parasites.
Then there ARE journalists that write articles to 'ramp' areas in which they have equity without declaring it! He writes with one property journalist in mind declaring the vast capital growth being achieved in a certain road that he just hapened to hold a property!
Be careful about ALL trades and industries.
Especially those that have legalised monopolies! And as such take far more f your hard earned from you stealthily!

alexneil1 28 Aug 2008, 8:43am

Markets go up and down as we all know regardless of what Estate Agents write about properties.
Besides most vendors lean on most Estate agents to use more artisic licence or should I say exageration.
Don't shoot the messenger!
BTW I'm an ex UK Estate Agent I left the Mother country 3 months ago for Astrailia where Estate Agents charge considerably more and despite having to be licenced are in no way superior in standard to UK agents
Just about the only thing cheap in the UK is the cost of Estate Agents. Get over yourselves!

ggpessimist 28 Aug 2008, 8:55am

So if an agent is selling your house what do you expect him to do?
Describe it as the late lamented Roy Brooks used to do? ( see the wonderful book 'Brothel in Pimlico')e.g.
"Seedy family house, two rooms in basement....Decor! peeling faded and flyblown garden good for Westminster etc etc".
Sellers expect their houses to be described in the most flattering terms possible & anybody who buys the house on the strength of agents particulars is certifiable.

LetThemFall 31 Aug 2008, 3:00pm

Just goes to show that EAs contribute little to selling houses other than to provide a shop window. The best they can do in marketing is fall back on daft cliches. Incidentally, for those who believe agents work for the vendor, in reality they are working for themselves: they will do whatever they can to ensure a sale.

gartons 12 Sep 2008, 10:44am

When this article was first run, my comment was deleted because it touched a raw nerve with some people, estate agents maybe? therefore I'll try to be more tactful this time.
Anyone who takes the slighest notice of estate agent speak should not be buying a property in the first place as they are gullible.
Look at the property, draw your own conclusions and make a decision based on your own thoughts not EA gibberish.

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