Skip Navigation
 

Online Shopping Is Cheaper

My latest blog

Will We Shop... Or Will Westfield Flop?

Published in Shopping on 27 June 2008

Laura Starkey has been given a mission: to prove that shopping online is cheaper than scouring the high street shops. And, boy, did she succeed...

Scouring the high street for treats is a pleasurable pursuit for most die-hard shoppers.

But I'm not one of them.

Don't get me wrong, folks -- I love shopping. But, like many of my fellow Fools, I love shopping online in particular.

It's easy, it's convenient -- and furthermore, I think it's a brilliant way to get better prices on a lot of things.

In fact, it's possible to save so much online that you may start viewing high street retailers merely as rip-off merchants.

When I began this article, my intention was to try and find out how much I could save on 10 specific items.

Below, I share my conclusion -- and also my top tips for super smart, brilliantly bargainous online shopping.

The Big Experiment

On my shopping list are 10 items that I genuinely plan to buy during the next few months -- so you could say I had a vested interest in finding the cheapest deals possible, wherever they might be.

While searching online, I used some of my favourite shopbots. These mighty clever sites scour the web on behalf of users for the cheapest available price on the item required.

Let's see how they fared in comparison to a crowded, sweaty two-hour trawl of the shopping capital of the UK: Oxford Street and Regent Street in London. 

(In the interests of fairness, I compared only brand new items, and I have included online prices quoted inclusive of standard or First Class Royal Mail delivery).

The Results

1. I'm Not There DVD.

This film hasn't been released yet -- it comes out on 14 July.

Best online price: £11.89 (pre-order price)

Retailer: SendIt.com

Successful shopbot(s): Found through both dvdsearchuk.com and find-dvd.co.uk.

Best high street price: £15.99 (guide price) at HMV

Possible saving: £4.10

2. 24, Season 3 DVD box set.

Best online price: £16.99

Retailer: HMV.com

Successful shopbot(s): Find-dvd.co.uk

Best high street price: £25 at HMV

Possible saving: £8.01

3. Sennheiser PXC250 Black headphones with noise reduction.

Best online price: £63.98

Retailer: Amazon.co.uk

Successful shopbot(s): Found through both pricerunner.co.uk and kelkoo.co.uk.

Best high street price: £99.99 at Currys Digital

Possible saving: £36.01

4. Fur And Gold, the album by Bat For Lashes.

Best online price: £4.99

Retailer: Play.com

Successful shopbot(s): Find-cd.co.uk

Best high street price: £7 at HMV

Possible saving: £2.01

5. A History Of Modern Britain (paperback), by Andrew Marr.

Best online price: £4.99

Retailer: Play.com

Successful shopbot(s): Found through both find-book.co.uk and bookkoob.co.uk.

Best high street price: £8.99 at Waterstones and Borders

Possible saving: £4.00

6. Gordon Ramsay's new book, Healthy Appetite.

Best online price: £9.50

Retailer: Waterstones.com

Successful shopbot: Found through both find-book.co.uk and bookbrain.co.uk.

Best high street price: £10 at Waterstones

Possible saving: £0.50

7. Panasonic Lumix DMC FX35 Silver camera.

Best online price: £183.98

Retailer: UKDigitalCameras.co.uk

Successful shopbot(s): Pricerunner.co.uk

Best high street price: £184.99 at Dixons

Possible saving: £1.01

8. A 100ml bottle of the fragrance Paul Smith Rose.

Best online price: £30.89

Retailer: CheapSmells.com

Successful shopbot: None -- Kelkoo's best price was £32.99

Best high street price: £47.50 at The Perfume Shop

Possible saving: £15.56

9. Clinique M Lotion for men.

Best online price: £18.15

Retailer: StrawberryNET.com

Successful shopbot: None - Kelkoo found a slightly better price, but the web link to the product was broken. Pricerunner's best price was a not-very-bargainous £21.45!

Best high street price: £19.50

Possible saving: £1.35

10. Yves Saint Laurent's Touche Eclat concealer.

Best online price: £15.40

Retailer: CheapSmells.com

Successful shopbot: None -- Pricerunner's best price was £20.15, and Kelkoo's £18.90.

Best high street price: £17.99 at Superdrug

Possible saving: £2.59

TOTAL HIGH STREET COST: £436.95

TOTAL ONLINE COST: £361.81

POSSIBLE SAVING: £75.14 - around 17%.

Comments

As I suspected when I started my experiment, the web has trounced the high street when it comes to bargain-hunting.

I've discovered that I could save money on all 10 of my items -- and the total possible saving is a whopping £75.

Plus, if you buy through cashback website, you may be able to get further discounts on the amount you spend. 

It seems that, sometimes, a retailer's online shop will sell you the same item you could buy in a high street outlet -- but for less. On the items I price-checked, both Waterstones (number 6 on my list) and HMV (number 2) actually offer customers better deals if they don't set foot in their stores.

It's also worth noting that shopbots don't always come up trumps. Pricerunner failed me completely on the Clinique M Lotion, while Kelkoo was also beaten twice at finding the cheapest deal.

This is proof positive that, although shopbots are a good place to start searching for a great deal, it's wise to check a selection of favourite online retailers, too.

Finally, the range of possible savings surprised me -- the lowest being a pretty paltry 50p saving on the Gordon Ramsay recipe book, and the biggest a hefty £36.01 on the headphones.

The Best Way To Go

After my experiment, I remain convinced: when buying items like these, shopping online is usually the best way to go.

Familiarising yourself with some shopbots and saving the addresses of discount  online retailers like the ones featured here is, in my opinion, the first step towards saving serious money on CDs, books, DVDs, cosmetics and gadgets.

Having said that, there will always be some things people prefer not to buy online. Even I draw the line at clothes, which I rarely risk purchasing via the world wide web.

And of course, there's always the question of convenience. If you want something immediately, getting it online is obviously a not an option.

So are high street shops a rip-off?

They're certainly not the cheapest place for me to buy the consumer goods I'm after.

But that doesn't necessarily mean they are ripping us off. With costs such as staff, heating, lighting, insurance and rent to pay, high street stores don't often stand a chance of beating the best-value online retailers.

What's more, in spite of all those extra costs, high street stores' sales sometimes offer real steals -- as regular readers of our Money Saving Tips might vouch.

In the end, I think a healthy awareness of high street limitations, the power of the web and the general joy of bargain-hunting is the answer to tracking down deals.

These issues are so vast and complex that it's impossible for me to explain everything I'd like to in one article -- and I'm sure there are Fools out there with money saving hints and tips of their own.

If you've got something to offer the discussion, please post it in the comments space below.

Happy (online) shopping!

More: I Love Shopping Online | Save Money When Shopping | Current Discounts And Deals

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

TMFJoker 30 Jun 2008, 4:46pm

If you're looking for noise cancelling headphones I recommend buying the in-ear variety as they (in my experience) work better.

Gallow1972 30 Jun 2008, 4:59pm

Good article, but did the online price include delivery?

Mskadu 30 Jun 2008, 6:55pm

and add quidco to that to get some moolah back. That drives down the price at bit more.

byjimini 30 Jun 2008, 8:41pm

Brilliant article. I'm slowly getting my parents and friends into online shopping. One, we wanted to watch a film but my friend and his girl needed to go shopping. So I opened up their laptop, did the shopping on Tesco's website and recieved the delivery just after the final credits rolled.

Same goes for a rabbit hutch; £150 at an outlet store, £83 on eBay. Ok, not a reliable source of price busting, but still a great deal cheaper.

wackorash84 30 Jun 2008, 9:55pm

This is a fantastic article. I am the first to agree that getting things online is 90% cheaper than getting things on the high street. However, one must always think about the disadvantages of purchasing your item online. I follow 3 rules which I would like to share with people out there.

Rule No. 1 of purchasing an item online, always use your credit card. This is because if the item purchased online is not as described or you have been de-frauded, most credit card providers have some sort of insurance attached and would be very helpful in providing you advice and giving you a refund.

Rule No. 2, if your item value is more than £100 make sure you have a high street shop that you could pop into if the item is faulty or you need assistance. From past experiences, many online shops expect you to stump up the extra cost of postage and packaging if your item is faulty or when it plays up during the period of your warranty. Most of them don't refund you the cost!!! SO DO ASK!!

Rule No. 3, always consider the postage cost before buying an item online. For example, you could go to get hamsters bedding from petsupermarket.com for £1.99. ASDA sells for £3.67. However, the cost of postage is £4.95 so overall you end up paying more.

Enjoy shopping!!

jp195 01 Jul 2008, 5:54am

Including postage in your online buy is very important but have you also considered your petrol/diesel (particularly at the moment)? General depreciation on your vehicle? What about parking fees - very often the amount it ACTUALLY costs you to get to & from the shops will still cost you more - even if you do need it refunded. Plus, the temptation to buy extras while you are out can also be costly...

godsowncounty 01 Jul 2008, 7:25am

Working in electrical retailing, I am very aware that people often lose sight of the fact that many of today's electrical items need to be correctly set up, particularly when it comes to connecting to other, existing components. This is where the expertise of a local, independent retailer/installer is important. Technical helplines etc. are seldom free and can easily end up costing you a lot more than the headline purchase price and often struggle to solve the problem that a physical presence would cure in seconds.

madmummyof4 01 Jul 2008, 8:01am

Online has another distinct advantage too,as a busy workign mum I hate taking my kids shopping, they hate going shopping, and I don't have the time.Online shopping is perfect for me as I can do it when they are asleep and have more quality time to spend with them.As for clothes shopping it is easier to buy for kids as sizes tend to be pretty much standard and you can get some great bargains when looking for cheap childrens clothes.You can also find gift ideas etc which aren't easily available in the high street too.

madvalentine 01 Jul 2008, 8:03am

Some of the biggest bargains online i find are computing equiptment and PC innards - I build mine, and it is just so much cheaper to get good parts online. In fact, in most high street shops you cant even get the quality stuff. Same goes for my music and film tastes - it isnt just the price difference that is great - but the fact that i can actually find all the obscure metal, anime soundtracks, JRock (Japanese Rock) and foriegn films. You only get the bare minimum in most high street stores, unless i go to London of course. Price = lower, availability = much better (usaully) and not having to be hassled by car parking, shop staff, busy streets etc - priceless. I still maintain however that i get a cheaper weekely food shop by going around the shop in person. i find it very hard to accurately shop online via the grocery stores - I think that seeing it all in front of me and seeing the offers properly helps me to keep it down and make the best decisions, which is a bit odd. (Plus i can get the really reduced stuff when i go late on Friday...)

MuppetKeeper 01 Jul 2008, 8:43am

The very best deals are usually on electrical items. I managed to get a £900 cooker for £750 by buying on line. The irony is, if I had bought it in store, they would have charged me the £900 + Delivery (£20) but buying it on their website, the £750 included delivery!!
I have been buying extensively online since 1999, and NOT ONCE have I been ripped off. Choose your retailers carefully, and you should be fine.
MK

rbgos 01 Jul 2008, 8:47am

One disadvantage of on-line shopping is if things go wrong. I bought a brand new Konica Minolta camera off eBay, at a useful saving. However, when it developed a fault after 9 months, I had trouble getting it fixed under warrantee. The seller tried to help, but there was no VAT receipt. Sony (who had bought out Konica Minolta meanwhile) tried to fix it, but it couldn't be repaired and I got no refund.

So I walked into John Lewis and bought a new camera over the counter. Cost a little more, but I know I can count on the customer service I need when I need it.

alex812 01 Jul 2008, 8:48am

I have been an avid on-line shopper for a good few years and have had only one bad experience in hundreds of transactions. But the curse of on-line shopping for me is delivery.

If you’re willing to pay (a lot) extra you can sometimes arrange for the goods to be delivered on a given day in a given time slot. The operative word here is ‘sometimes’. Where you can’t arrange this you are at the mercy of the carrier who often can’t even promise to deliver your goods on a particular day, let alone a time slot within a day. So even if you can second-guess the delivery date you’re still faced with a whole day confined to the house within earshot of the front door bell. I’ve actually missed a carrier whilst in the garden and not able to get to the door within the few seconds before he posts the dreaded ‘called but you were out’ notice through the letterbox.

As a widower I don’t have a second person who can cover the front door whilst I’m (1) out (2) in the shower, or even, dare I say it, (3) having a pee. My house is on a corner and doesn’t benefit from an obvious neighbour who can take in a parcel for me.

As on-line shopping evolves there needs to be a more formalistic approach to the delivery problem – perhaps local drop-off points where you can collect from. I’m not really sure of the answer but I am sure of the problem.

juliet39 01 Jul 2008, 8:48am

I find the cheapest items by far to buy online all include 'memory' - memory cards for phones, SD cards for cameras etc. etc. You can, if you shop around, save a fortune. Computer ink is also much cheaper. CDs, CD ROMs and games for the computer/playstation etc save good amounts of money and are generally free p&p.

usmillers 01 Jul 2008, 8:51am

Nothing new here I have been shopping online for years saved thousands literally over the years even going to main retailers sites you can get a bargain and backup if things go wrong I even have my 70 yr old mum doing it and loving bargains!
latest 2 X 1gb memory sticks for my girls homework £9.16 delivered retailers anything between 6.99 and 15.99 each!

benniesmum 01 Jul 2008, 8:53am

A good article and some very helpful comments!

While buying online is great way to save money if you know exactly what you want to buy, going to a shop is the best way to see and try a range of different options if you don't. For example, I buy books & music online, but went to Curry's to buy speakers for my iPod. I checked online that they had a wide range before going though.

mishawaka 01 Jul 2008, 9:35am

cheap cheap...we all want it cheaper, so cheap that we dont care if the high street shops go bust and the staff are all made unemployed, so cheap that the town centres then die away because there are no shops or shoppers, so cheap that we have kids in the third world sewing on beads to our fashionable sweaters instead of going to school, so cheap that we no longer buy British because it costs too much to pay some one a living wage in the 1st world so now we exploit the 3rd (and have lost all of our trades and industries for our younger generation to earn their living by)....oh I could go on and on but I havent had my coffee yet and well it makes me grumpy.

starpulse555 01 Jul 2008, 9:41am

TO BE FAIR THOUGH, HMV IS HARDLY THE CHEAPEST ON THE HIGH STREET, SUERMARKETS ARE FAB FOR LOW COST TOP CHART CDS AND VIDEOS. I HAVE FOUND ONCE YOU HAVE INCLUDED POSTAGE/DELIVERY IT CAN COST MORE ONLINE. AND LOOKING AT THE ECONOMIC STATE OF THE HIGH STREET YOU MAY BE BETTER OFF CHECKING OUT THE SALES. AND YOU CAN ALWAYS HAGGLE ON THE HIGH STREET, I HAVE FOUND I CAN BLAG DISCOUNTS. SOMETIMES THE INTERNET SHOPPING SITES HOPE THAT YOU HAVE THE MIND SET THE INTERNET IS ALWAYS CHEAPER, THATS NOT ALWAYS THE CASE. JUST REMEMBER THE RULE! ALWAYS SHOP AROUND!!!

TMFLaura 01 Jul 2008, 9:43am

Hi everyone, thanks for your comments so far. Some of them contain great tips! Just to be clear, all the online prices I quoted in the article above did include delivery, as I state in the section immediately before the results of my 'investigation' :)

joesop90 01 Jul 2008, 9:51am

Don't get too excited with online shopping...people have been ordering through "catalogs" for years! Some pretended they never received the items ! "Local drop off zone" usually the catalog lady's house !

ebaymad 01 Jul 2008, 10:15am

i buy nearly everything on ebay, i have just purchased a 32 inch television from hughesbros-sales, an ebay shop, for £300 with free delivery and i recieved it 2 days after buying it. i dont think i could have got that anywhere else cheaper or faster. last christmas i halved the cost of what i usualy spend by using ebay and i didnt have to rush around the busy shops as its delivered direct to my door. thank goodness for ebay.

delinear 01 Jul 2008, 10:24am

You're spot on about delivery, alex812 - especially when everyone in the household works, it's almost impossible to arrange a delivery without being stung for huge delivery charges.

I've often said the Post Office should offer a local drop point service. It might not be practical for groceries or really big white goods type items, but for other deliveries they could charge a small amount to allow them to be used as the delivery point and they then send a card with your postie to say your package is waiting. Charge an amount each day to encourage people to pick up their package sooner rather than later, but what better way to provide a secure, reliable delivery point, save money for the couriers who can make multiple drop offs at one address AND provide that much needed service that might help keep some of the smaller post offices open in difficult times?

monieclare 01 Jul 2008, 10:39am

abe.co.uk is also a good place for finding that book you have been searching for. It is similar to Amazon's 'new and used' section

Orintex 01 Jul 2008, 10:59am

The best value isn't always available online. If you buy from a real live person in a real bricks-and-mortar shop you can haggle.
The last tent I bought was looking a bit dusty ("It's obviously not flying off the shelf" subtract £100) It was last season's ("The latest one has better quality poles" subtract £80) I'll need a groundsheet ("you'll include that with the tent?" subtract £30) ... Try doing that to a computer!

ss770640 01 Jul 2008, 11:00am

i've been doing this for years. i have saved about £200-£300 for 40" LCD screens, brand new. Direct from a warehouse instead of a salesmans comission. Delivery is free/included and direct to the door. all you need is patience. if your worried about online security, look for two things to ensure a legit site when PAYING. One is the extra s that appears in the httpS:// and the second is the small padlock at the bottom right hand corner of your internet browser! Enjoy! PS: i use google to compare prices across the board. guarnteed cheapest possible price!

shark3r 01 Jul 2008, 11:21am

I had a quick look, you can get your fx35 camera for £167.95 with free delivery from http://www.simplyelectronics.net/mainproduct.php?pid=2490&cartid=2490&cartaction=add&sd=


Sennheiser pcx 250 headphones £59.99 + free del at http://www.play.com/Electronics/Electronics/4-/587394/Sennheiser-PXC-250-Noise-Cancelling-Mini-Headphones/Product.html?dpr=138423

I could probably find more, but great article, maybe more Fools will discover online shopping can be fast and viable, even better you are covered by the long distance selling regulations, so you have a few days to look it over and decide if you wish to keep the item. Try doing that on the high street!

shark3r 01 Jul 2008, 11:30am

Quote"cheap cheap...we all want it cheaper, so cheap that we dont care if the high street shops go bust and the staff are all made unemployed, so cheap that the town centres then die away because there are no shops or shoppers, so cheap that we have kids in the third world sewing on beads to our fashionable sweaters instead of going to school, so cheap that we no longer buy British because it costs too much to pay some one a living wage in the 1st world so now we exploit the 3rd (and have lost all of our trades and industries for our younger generation to earn their living by)....oh I could go on and on but I havent had my coffee yet and well it makes me grumpy"

This i8s very true, but in my case, I was fulltime caring for my wife the past 17 years, she passed away some 7 weeks ago, leaving me with virtually no income as the majority of our income was unfortunately from her disabilty benefits, and I have a severe spinal problem due to the years of lifting and handling her, leaving me unable to go back to to my old butchery managers job, or indeed any job at all.

For me, I don't have the privilege of being generous with my money, I would asume many other Fools are in the same situation. Having said that some people who easily can afford to pay that little more, often don't, perhaps they have the onus upon them to support the retail market? Not all of us do.

wheelerruss 01 Jul 2008, 12:05pm

If you want cheap books, and up to date titles (they dont have a great selection going back though)

check out www.thebookpeople.co.uk

The Gordon Ramsey book you have best found at £9.50 is £7.99 there.

https://www.thebookpeople.co.uk/webapp/wcs/stores/servlet/product_10001_10051_128540_100_48148__category_

Brainnake 01 Jul 2008, 12:08pm

I doubt I'll be around to go Na, nahnah, nahnah nah! When all the highstreet shops are closed. We are now down to 3 jewellers from 6 or 7. Eight assorted shops closed in the last 12 months.
Thanks for that further nail in our coffins. Having been in jewellery foe a scant 13 years prior to retirement
On the one hand.. I have had chance to see a customer cross the road to buy an identical for £100 more because that was his figure AND on the other hand smirk at the quality of the online purchases of jewellery and explain to customers why they cannot earily be made 5-10 sizes bigger/smaller.

wemustmakechange 01 Jul 2008, 12:17pm

Interesting article, thanks to all. I wanted to add that when you are signed up to receive emails from sites such as www.marksandspencer.com and next.co.uk, you receive first-hand information on sales, and have the choice of sizes at your fingertips, which is more that one can say for highstreet shops, which have excellent bargains, but often do not have the size you want. These site all have a great return service should the item ot be what you wanted.

LateDeveloper 01 Jul 2008, 12:43pm

Erroneous figures given there as regards to costs.
Its not really amazing that you have missed out the postage cost, everyone does when they look at these prices.
Oh whoopee I saved £5 over a retail shop, what I forgot to mention was the postage price of £6.

tank24 01 Jul 2008, 1:02pm

A Pricerunner application is now on the Mobile phone - go to the high street shop to stretch the legs, see the managers deals, get the internet prices and shop telephone numbers for futher queries = never be ill informed again on an impulse buy. win win.

sapientiguana 01 Jul 2008, 2:15pm

Note to LateDeveloper - the article includes postage costs - see the fourth paragraph after the sub head, "The Big Experiment." which alludes to the point I want to make about online shopping - take a moment to READ everything, including the Terms & Conditions - rather than just checking the box to say you agree to them. (espcially for high cost items). The T&C often give you an idea if the seller is a good bet or not, and will let you know if there's recourse if something goes wrong.

- Pay a bit more for a retailer you know - eg, use Amazon instead of some unknown. You're better protected. It's not all about price.

- Be careful of retailers based in countries other than the UK. You may be stung for VAT on the way in - which makes your cheap purchase less of a bargain. (especially so for electronic goods bought on ebay shops based in HK - often with misleading names that suggest they're based in the UK).

- I agree wholeheartedly with the delivery problem. My household are always at work when deliveries are made - local drop off points for deliveries are sorely needed.

hooray for internet shopping.

amiep 01 Jul 2008, 4:05pm

Not many people seem to realise that you can also get pet drugs on line much cheaper than from your vet, including frontline flea drops and drontal worming tablets which you doon't need a prescription for. I've bought things at half the price of at the vets!! The one I use is www.petprescription.co.uk

LRonHorse 01 Jul 2008, 4:38pm

A History Of Modern Britain (paperback), by Andrew Marr.
£3.68 at Tesco's or £3.50 if you go for the 2 for 7 quid!

Debdarling 01 Jul 2008, 4:57pm

The greatest feature of online shopping is finding that hard to find item (ebay is a fab source).
The items listed in the article were readly available products, but what if the thing you want may not be available on the high street
Why spend hours searching the shops in the hope of finding what you want when a few clicks on the computer can find it for you.

debtwagon 01 Jul 2008, 5:40pm

Slightly off the subject but a point I'd like to make, as my sons own and run one of the online perfume stores: if stuff goes missing in transit, please don't have a go at the retailer! It's the fault of Royal Mail! Have you ever had your gas bill go astray in the post? Probably never. Yet a good percentage of valuable mail "disappears" in transit and, to put it bluntly, that's because it's stolen. The culprits? A no-brainer, I think.

logic05 01 Jul 2008, 7:49pm

If you are buying from a website you have never used before check it by "Googling" it.
You may get helpful reviews from people who have used that website. Recently i almost bought from 3 different sites but changed my mind after reading the reviews.

dnsey 01 Jul 2008, 8:04pm

if stuff goes missing in transit, please don't have a go at the retailer!

But online retailers are legally obliged to take responsibility for safe delivery of the goods, however they choose to send them. The sensible approach from the retailer's point of view is to use insured delivery.

MagdaDH 01 Jul 2008, 10:12pm

Couldn't agree more - most stuff is cheaper bought online, and that's, obviously, INCLUDING delivery charges - though people who need to wait for deliveries need to, obviously, account for that if buying larger/courier delivered items.

I was surprised about people complaining about not being able to sort out things when they go wrong, pretty much all retailer websites (at least as far as I know) will honour the 12 months guarantee (or more). They might try to suggest you go to the producer first, but simply don't follow it, say you can't, they can't help etc. and in my experience they will refund, including postage.

Amazon is fantastic on this score, I returned plenty of items (including a camera that happened to fail 10 days before the guarantee expired!), some immediate failures, some failing after prolonged period, some simply wrong ("not up to my expectations of quality"). They pay return postage too.

In some cases sellers refunded/replaced and told me to keep the items as the return costs were obviously higher than their margins. It happened to me with John Lewis, Lakeland, Amazon marketplace seller(s) and couple of eBay sellers. Other eBay sellers arranged for their own couriers to collect the stuff.

eBay is, in fact, the best place to look for low-ticket items as sellers vary their postage depending on the actual cost, most proper retailers charge flat fee regardless whether you buy 1 bar of soap or £50 worth of them.

BUT there are, of course, some things that are still cheaper to buy in shops, or elsewhere, even if you include the bus fare/parking+petrol, the snacks and drinks etc, though probably not the actual physical and mental pain of facing the High Street....

The first category are cheap, low-end things from supermarkets, and especially heavy/bulky ones: Tesco Value kettle (in fact, pretty much anything Tesco Value :-), Cookworks microwave etc.

The second category are new cheapest-of-the-cheap clothes from places like Primark and Matalan (and the supermarkets), though anything above that is better bought online - returns are usually free and you can order hundreds of pounds worth of stuff, try it on in comfort and dignity of your own house, mix and match with already owned things and send back 95% of your order for free.

The third thing are popular fiction books from charity shops (in my area priced at about £0.50 to £1.50 depending on the shop and offers, while the cheapest you can get anything on line is £2.76 from amazon marketplace).

***

In addition to using shopbots, I always look on eBay, google things anyway just in case and check cashback sites.

The best cashback site IMHO is Cashback kings, a baby of Rpoints which has similar principle as Quidco, but much nicer approach to their members and they will attempt to match offers you'll find elsewhere.

The other thing that nobody mentioned here so far is VOUCHER CODES!!! In addition to cashback, it's possible online to find discount codes for many retailers, and they often offer discounts ranging from 10 to 30% of the order value, or as much £10 off, or free delivery. use of some of them might invalidate some cashback, but you can work out what's more beneficial. I do my grocery shop online, I have been doing it for about 5 years now and I have NEVER, effectively, had to pay the delivery charge yest (and usually I get some extra off too).

LibranLady 01 Jul 2008, 10:15pm

Yep, online shopping does tend to be cheapest! I usually buy a lot from the internet. I recently bought a Sony Hi-8 camcorder for £75 and it works great! I had to return the camcorder I had bought to the shop, because it didn't do what I told the salesman I wanted it to do - which was see in the dark, because I enjoy ghost-hunting! He assured me it would, but it was rubbish! I returned it, got back my £220 and saved a lot on the Sony, which is the best one for it's NightshotPlus function.

Dvds, books, games, etc are ALL cheaper online... it's worth searching

Scamspy 02 Jul 2008, 12:38am

You could give an estimate of costs of travel to/from/searching for may xp per mile and consider those who may live lmiles from a suitable shop

Chinxyn 02 Jul 2008, 7:20am

You compare prices for Oxford and Regent Street!!! that's not the real world now is it!!? That's tourist values, try somewhere like Leeds or Newport Gwent!
I live in the mountains of South Wales 3/4 mile down a dirt track through locked gates.. so no parcel deliveries!! My "depository" post office is 8 1/2 miles away so there's a certain amount of fuel use unless I'm going in for fuel that is nearby.
However, shopping online gives me access to more obscure items that might not be found on my local high street.
Reasonable article though, please guys we don't all live in London.. be a little more real.

debtwagon 02 Jul 2008, 8:16am

But online retailers are legally obliged to take responsibility for safe delivery of the goods, however they choose to send them. The sensible approach from the retailer's point of view is to use insured delivery.
I couldn't agree more and of course any item lost will be refunded/replaced - I was just making the point that when an item is stolen in transit, some customers tend to blame the retailer for poor service. They are often abusive and post undeserved feedback such as "worst service ever" and "never use again". Most online sites that offer free delivery will only use 2nd class or perhaps recorded if the package is quite valuable. If you want an insured service such as Special Delivery you're talking about £5-6 extra. Nobody offers that for nothing. As online shopping becomes more popular, theft by Royal Mail employees is going to become even more of a problem, which everyone is having to pay for via their postal charges and it's high time RM did something about it.

Kinkygirlinky 02 Jul 2008, 9:16am

We used to have a lovely postman, always smiling and happy to stop and chat. I found out why he was so happy after I received a visit from Royal Mails fraud investigation team. They'd found a package at his home address which should have been delivered to me. It seems that our lovely postie was helping himself to our magazines and high value items. Luckily we were never out of pocket as each retailer and magazine company had either replaced the missing item or offered a full refund. It has made me slightly more wary of ordering over the phone/internet, but I make sure that I deal with sellers who are prepared to give good customer service if things go wrong.

aldale 02 Jul 2008, 12:46pm

I've no problem with prices on-line, however delivery by post is a nightmare. Any Item too big for the letterbox is left outside the front door!!! Despite complaints. Even an item direct from the Post Office worth £40 was left out for all and sundry to see.......Puts you off Eh!!

essexfairy 02 Jul 2008, 1:43pm

An interesting article but there are some points I'd like to make. Firstly, I work for on of the bookshops mentioned and online sales are killing us. We get complaints all the time about slow deliveries, lack of price match etc when actually it's a competely separate entity to us over which we have no control or input. Secondly, if you want the boom straight away or in time for a special occasion we can guarantee that if it's on our shelves but online stores can't and often leave customers disappointed or let down when it doesn't arrive in store on time meaning they won't shop with us on the high street. Furthermore, in addition to all the things you've mentioned like rent, lighting etc when you come in store you are getting the benefit of our book knowledge and expertise - we can recommend books for yiu, tell you about new editions etc and give you much better service than an online store. We also have great offers in-store as well - half price, 3 for 2, money off - which often matches or exceeds online. Next time you're buying a book online think about all this because potentially in a few years time you won't have high street bookstores and you will lose the knowledge, advice and expertise of booksellers for good.

Belladonna987 02 Jul 2008, 2:07pm

For deliveries, I normally have items delivered to my work address. That way, you have a fairly high chance of being in when they come to deliver the item.

I realise this is not ideal for large items and some companies don't allow you to receive "personal items".

But it's worth considering if you are able to get away with it.

kenbf 04 Jul 2008, 1:29pm

I am a trustee of a book and gift shop and a cafe. Any items that stick are being got rid of via the net.
My comments on the controversy are these.
We recently bought a microwave oven for the shop via the internet. It sparked and had to be returned. This took weeks, meanwhile we had to manage with the ones we had.
As, mentioned already, try bargaining with shops. Tell them how cheaply you can buy on the internet and see if they will match the price.
Special offers are available to retailers on books. Recently,we offered a quality book at £8 instead of the £16 posted price. No chance on the internet! We get some truly amazing bargains from publishers and are happy to pass these on so a quick glance at quoted prices retail and on the internet are not always what can actually be achieved.
Regarding the matter of the dying of the high street, The more the local shops close, the more the internet service will deteriorate! It's no good talking about competition keeping the internet suppliers keen, just compare banks or utility companies. All the same, all (very) poor service.
High street shops often close because rents and rates are extortionate. Councils bear responsibility for much of this. Bring down the rents and rates and more high street shops will blossom.
What about the nation's health? We are accused of being couch potatoes but at least shopping provides exercise and drives people out and off the couch!
Competition is good and I am in favour of both net and retail. I think both have an important part to play in our society. We shoppers should look to the strengths of each and choose accordingly.

tedphill 06 Jul 2008, 12:12pm

Hi, online can be cheaper sometimes. My last buy was from John Lewis for a printer. on their site it was £44.95 in their shop it was £59.95 and that's during their clearance sale. I always check prices for items that I can wait for. As others have said, the problem can be waiting in for delivery. plus I try to use a card that gives rewards, either cash back or vouchers