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Make The Most Of The Movies

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Office Politics

Published in Money Saving Tips on 20 June 2008

Want to see films for free, before they're released? Rent cheap DVDs? Get amazing discounts on cinema tickets? You can do it all -- and more! Here's how.

When it comes to the movies, we Brits love a good film. Movies provide a great way to unwind after a long week, offering a great source of entertainment for us all.

However, popping out for some popcorn and a film can end up costing more than you think. Research by the Cooperative Bank found that Brits spend an average of £12.59 every Saturday on entertainment such as cinema trips -- so you can see how the costs could quickly mount up.

So, with the cinema becoming an increasingly expensive pastime, here are five money saving tips you can use to cut the cost of your next chick flick, or save more on your next sci-fi...

1. Go Orange

Orange Wednesdays is one of Britain's best deals when it comes to the movies. As long as you have access to an Orange SIM, every Wednesday you can get two for one on cinema tickets simply by picking up your mobile and texting ‘FILM' to 241.

If you're not already with Orange but still want to take advantage of the offer, sign up for a free pay as you go SIM card, and provided your phone is compatible, pop the SIM into your existing mobile, top it up with credit (minimum £5), and you can still get two for one on tickets. Texts cost 35p each.

2. Bag A Lastminute Bargain

If you don't want to restrict your cinema viewing to just Wednesdays, visit Lastminute.com, where you can get an adult cinema ticket for just £4.99. Unfortunately, the offer is only valid at 13 cinemas across London from Monday to Thursday, but if you live in the capital, it's worth knowing about.

You have up to 4pm on your chosen day to book a ticket via the website. Then, print the email confirmation and pop down to your chosen cinema any time from 12 noon on the day of the showing to exchange it for tickets. It's as simple as that, and considering a West End ticket normally costs £12.15, you could bag tickets for less than half the price.

3. Sign Up For Exclusive Previews

Fancy watching a film, for free, before it's even released nationwide?

See Film First and Momentum Pictures are just two sites which offer regular preview screenings at cinemas up and down the country. Simply sign up, and you will be notified via email when they become available.

Screenings are frequent and wide-ranging. However, from my experience, you have to be quite quick off the mark to land a seat, as screenings fill up remarkably quickly. Still, if it's something for nothing, and you get to see the film before it hits the screens officially, then why not sign up?

Be aware, however, that you may also be forced to agree to receive information from 'selected partners' of the sites to get the tickets.

Alternatively, newspapers such as the Sunday Times regularly offer free preview screenings to readers. Check out the ‘Culture' section from time to time to see what's on offer.

Staying with The Times, the newspaper has got a special offer on at the moment aimed at lovers of classic films. ‘Movies That Matter' are a series of films including Dr Zhivago and Gone With The Wind, screened across the country this summer to remind us of these timeless classics. Tickets are only £5, but if you register via the Times Online you can get two tickets for the price of one (plus a booking fee).

4. Go Unlimited

If you're a frequent movie buff, it may make sense to invest in a monthly cinema pass which will give you unlimited access to your favourite stars.

At Cineworld cinemas, you can watch unlimited movies at any day, at any time for a whole month for just £11.99 (£14.99 including cinemas in central London). That's less than the price of two adult cinema tickets.

There are other perks to getting a monthly pass too. As well as access to exclusive previews and special promotions, if you are a monthly pass holder, you can get 25% off your food bill at Bella Italia, providing a tasty bonus before going for your film.

5. Rent-A-Deal

If you prefer snuggling up at home to going to the cinema, signing up for online DVD rental could be a smart move.

LoveFilm are probably the best known provider of DVD rentals, and you can get a free 14 day trial, as well as unlimited DVDs from £9.99 per month - or for less avid users, a maximum of two DVD rentals per month for £3.99.

If you're already a member, you can get 30 days' free when you introduce a friend, who then also gets 30 days free. So if you're thinking of joining, it might be worth first checking whether any of your colleagues and friends are members and can 'introduce' you.

Although online DVD rental can provide good value for money -- personally I think you have to be a bit careful as, like a gym membership, if you forget about your membership or become lazy, the money will continue to be debited from your bank account. For this reason, unless you're an avid film fan, you could be better off with a pay-as-you-go plan.

There's a site called easyCinema, also powered by LoveFilm, which offers 'credits' instead of monthly limits, which you redeem against your rentals. The DVDs work out at £1.99 per film, which is still is cheaper than popping down to your local Blockbuster. Bear in mind that credits expire 90 days after you've purchased them.

One final thing to remember. If you do go to the cinema, make sure you bring your own food, as cinema prices are extortionate! Make your own popcorn at home and bring your own drinks. Just be sure not to flaunt them in the queue, as some chains can be quite fussy about what you bring in to the cinema.

So, these are my top tips. As always, any extra movie money saving tips will be appreciated from Fool readers. So please post your tips using the comment boxes below!

Whether you decide to go out to catch your next movie or prefer to curl up on the sofa, hopefully these tips will help ease the cost of your next cinema trip, and set you on your way to making the most out of the movies...

More: The Popcorn Investing Strategy / Three Ways To Cut Your Food Bill

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

joesop90 22 Jun 2008, 9:50am

You can half the price at Blockbuster by watching with friends !

Naxos05 22 Jun 2008, 10:41am

If you have a Showcase Cinema nearby, log onto their website and become an "Insider". Amongst other things membership gives you access to free tickets, (for two), to preview selected films.

themeekon 22 Jun 2008, 10:55am

I have stopped visiting the cinema as the sound levels are set too high for me.These sometimes exceed 80 decibles the safe limit...(health & safety issue?).This maybe due to the majority of the audience being young who have unfortunately already damaged their hearing without realising using I pods set to loud or bass woofer amps in their cars.

killickbecki 22 Jun 2008, 11:25am

I agree with themeekon, i don't go to the cinema any more either. Instead i buy DVDs in the sale, paying maximum £4 each. This means i have a large collection (and quite a few relatively new DVDs too) so i can choose what i like. Also, as it can cost £4 simply to rent DVDs, i feel like i'm getting a bargin as i can watch them over and over without repaying.

padback 22 Jun 2008, 11:30am

If you use AMC Cinemas (Manchester and Birmingham) you can get a free small popcorn every Wednesday, and for £1.30 you can upgrade to a large and get a free refill too! You need to sign up for a Moviewatcher card (free) and you can then get a free treat for every 5 tickets bought. I've had my card for 6 years and have had loads of popcorn, drinks and free cinema tickets.

27286 22 Jun 2008, 12:58pm

I agree with TheMeekon, sound levels in cinemas can be painful to the ears, especially to those people who have to wear hearing aids.
I trained as a cinema projectionist years ago and was taught to be aware of blasts of sound put in for so called dramatic effect and to be prepared if necessary to turn down the volume to reduce discomfort to watchers.
Fortunately if using DVD's etc at home we have the protection of the volume control on the remote and can protect our own hearing.

It is not just a problem in cinemas, TV adverts are terrible with their blaring shouting advertisers bellowing at us to buy double glazing etc, again I use the mute for adverts so don't buy much! I have noticed that a particular brand of kitchen cleaner has changed the approach of the presenters by turning down the volume from the original shouting bullying approach used to sell the product, good for them.

The concept of hiring DVD's is excellent and the bonus of sharing the films by having friends round is great, as long as they Foolishly chip in towards the cost or bring a bottle....

MaidenGuy 22 Jun 2008, 2:40pm

Not going the cinema anymore??? Whats wrong with you lot! I bet you don't go out to a nice resturant anymore because you can get a "Pot Noodle" instead of an Italian or a "Pot Rice" instead of Chinese?

OK so you might have a huge TV at home but you also have unexpected guests turning up, parents phoning, cats wanting to be fed...

Go to the cinema! (Walk there if you want to save money) ;-)

minimumwager 22 Jun 2008, 4:58pm

I have a Blockbuster membership to see the latest film I cannot live without, (I have young kids so cinema trips are out of the question.) But for films I am prepared to wait for, Cash Converter sell 2nd hand dvd's for £3, or on certain months 4 dvd's for £9. They give you a certain time to return them by if they are scratched. And if the dvd is not great, you can keep it to one side and when you have a little pile of them, you can give it back to the shop to get money off other stuff! I have built up quite a respectable selection of films for a fraction of the cost!! The only drawback, is that it is unlikely to stock the lastest releases, you may have to return an unplayable or scratched one, and you have to shop side by side with some dodgy characters. But in terms of saving money its great. So have a look in to one of the Cash Converters or other similar types of shop, or even some 2nd hand stalls on your local market run these types of exchanges, its well worth it!!

gillianswain 22 Jun 2008, 8:30pm

Yes, it's nice to go out to the cinema for a treat occasionally and get away from the noise of the house. It's fantastic that we have so many choices, I do agree about the noise levels however both at the cinema and at home. With regards to adverts, I especially hate the Confused.com advert that used to shout at you as if you were some thick moron who couldn't understand normal English and yes, I mute them when they are overly loud so it defeats the purpose of the advertiser. At least Confused.com have now realised this and toned their adverts down. It's just a pity all the others don't follow suit. We don't need to be preached at and yelling is less likely to make us by the product or service (humour always attracts my attention however and I suspect it does so with most people).

Bandit197 22 Jun 2008, 10:33pm

TheMeekon and others are quite right to avoid venue's where they find sound level's too high or indead painful. What is comfortable in this regard is to a degree subjective, and I have certainly experienced unpleasent sound levels in cinema's. I also agree about lod noise levels in ads - it's a pet hate, especially when the little one is in bed and the volume increases enormously during the ad break.

The figure suggested by TheMeekon - "These sometimes exceed 80 decibles the safe limit...(health & safety issue?)" - are a little misleading however. HSE themselves have a number of 'limits' (they call them action levels) on their web site. (The nearest parallel i could find to cinema's is pubs and clubs). 80dB is the lowest level, at which an employer has to provide info and training, and make hearing protection available. BUT this is for an 80dB daily or weekly average for a worker (1 day being 8 hours) so peak levels may be higher. Employees aren't actually obliged to wear the protection until the average reaches 85dB.

Sources : http://www.hse.gov.uk/noise/faq.htm#q1
and http://www.hse.gov.uk/press/2008/e08020.htm

The peak action level (the maximum that may be reached) is 140dB.

Source - http://www.hse.gov.uk/lau/lacs/59-5.htm#actionlevels

I believe momentary exposure to levels over 140dB can cause perminant damage - no averaging required here. I can't find a reference for this at the moment though.

Members of the public aren't covered by these regulations - they are believed to have made an informed choice (which kind of assumes you expected the loud sound efects). They have much reduced exposure periods and lower risk of damage. As guidance HSE suggest "the sound level in the audience area for the duration of the performance should not exceed an average of 107 dB(A)" and "if the sound level is likely to exceed 96 dB(A) it recommends that it is good practice to warn audiences about the risk to hearing in advance publicity, for example in programme advertising, notices at entry points or on tickets." (so you could enquire if your cinema do this).

Source - http://www.hse.gov.uk/lau/lacs/59-5.htm#actionlevels

Why did I bother submitting this - Just because of years of warnings from my father that loud rock concerts and listening to music on headphones would damage my hearing. Well there weren't that many concerts, the headphones weren't too loud, and as I enter middle age several tests have shown my hearing is fine.

Back on topic (at last you cry!) Orange Wednesdays are brilliant, use them if you can.

TheImp 23 Jun 2008, 10:20am

As a family we love going to the flicks, we go to Cineworld who do an early bird special. If you go before 1.00pm its about a third cheaper. But it's the cost of the food and drinks that can really bump the price up.
We have started to smuggle our own sweets and drinks in, we make sure we buy the same brands that they sell just in case they decide to get sniffy. I have a lovely big "wagtastic" handbag which holds everything comfortably and have never been asked to reveal it's contents. People taking in rucksacs and carrier bags always get caught out. If you feel gulity/cheap (as my husband always does, he has not discovered foolish ways yet!)buy something (even if its just a small drink or popcorn) it can assuage your feelings at smuggling in all your contraband!

Beagle2Mars 23 Jun 2008, 10:49pm

It's not hearing loss that bandit197 should be worried about: it's tinnitus. Caused by periods of loud sound, the brain responds (one theory) by producing its own constant sound in your head from a buzz/drone/burble to a whine/squeal etc. It's worse at night when everything is silent. By day you have to think above the noise. TalkTinnitus coming soon ... look us up for attenuated earplugs. I think I'll go buy an Orange SIM card... great idea.

HenryScottTuke 24 Jun 2008, 9:47am

The experience of watching a detailed film on a large screen at the cinema cannot be replicated at home, even with 42 inch tv's. However watching at home means - you do not have noisy people sitting near you - you have arm rests all to yourself - you don't have to spend more money / time getting to and from the cinema. Having said all that, I went once and was the only person in the cinema. The question was, if I wanted to go to the toilet should ask the projectionist to stop the film for me...lol

flager 26 Jun 2008, 11:04pm

I have to due covert screening checks at various cinemas & completely agree with the problem of sound levels being too high. Regardng watching on DVD, having sat through a poorly attended early performance, the a later one with a large audience, the reaction to jokes, etc greatly enhances the experience. A tip, if you book online with Odeon, they will upgrade your seat to a 'Premier' (formally known as Pullman, but I guess young people aren't familiar with that term)

tastyfish2000 01 Jul 2008, 1:25pm

You can exchange just under £12 worth of Tesco's Clubcard vouchers for 12 rentals (including latest/new releases) at Blockbuster which is equivalent to almost £48.

reallynotstupid 13 Jul 2008, 2:27am

There is the Cinema Exhibitors' Association Card (CEA) for disabled people. Costs £5.00 for 3 years entitles you to a free ticket for the person with you. Presumably they are your temporary 'carer'. Family always say I shouldn't be let out on my own anyway! :)

Bandit197 05 Oct 2008, 10:41pm

Beagle2Mars - "It's not hearing loss that bandit197 should be worried about: it's tinnitus."

I realise you wish to highlight the issue of Tinitus. My post refers to hearing damage, not loss. In this I mean to include Tinitus. I don't suffer from it, but from what I have read I undersand that for some sufferers it must be truly awful.

My Father does have a degree of Tinitus. Presumably it's linked to work in industry many years ago, and work with power tools elsewhere. Perhaps that is why he was being so protective.

I'll keep an eye out for your web site (as of today I can't locate it). My guess would be that attenuated earplugs would help protect against other forms of hearing damage too. Please include some indication of their efficacy (test results demonstrating attenuation over a large frequency range perhaps) on your site.

Efficacy will of course also be dependant on a good fit.

Hope you got an Orange SIM, and are making good use of it.

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