Investing Lessons From The Dotcom Crash

Published in Investing Strategy on 11 March 2010

Ten years later, the dotcom bubble's lessons are still valid.

Ten years ago this week, the dotcom bubble began deflating. Having peaked at an intra-day level of 5,132 on 10 March 2000, the NASDAQ began a two and a half year slide that eventually bottomed-out at 1,172 in September 2002. In all, an eye-watering $5 trillion was wiped off the market value of technology companies.

And some of that money was mine. Back then, I was spending a lot of time in San Francisco, New York and Boston, jetting in and out to interview hi-tech luminaries such as Bill Gates, Michael Dell, Larry Ellison and Jeff Bezos, as well as a host of similar folk.

It was a ringside opportunity to peer inside some very interesting businesses, and ask some awkward questions. Which I did. And while I'm happy to report that I never invested in any of the bubble's wilder-eyed extremes, I did invest in companies such as PeopleSoft, Nokia and i2.

Wreckage

Some of the dotcom companies had no chance, viewed even through the rosiest of spectacles. Some of the business models were laughable; too many companies were competing for too small a market; there were shocking examples of corporate excess -- the list goes on.

But many were decent ideas, just ahead of their time. In a era of dial-up modems, for instance, Boo.com was simply far too graphics-intensive. So its founders' propensity to spend money simply accelerated the inevitable. But today? There are a host of successful fashion sites out there -- check out ASOS (LSE: ASC), for instance.

I didn't think Webvan would work, either, and it didn't -- despite heavyweight management muscle. But ten years on, Tesco (LSE: TSCO) is doing very nicely out of grocery shopping on the Internet.

And perfectly good companies got taken out simply because once the bubble had burst, demand slumped and investors and banks wouldn't provide funding for decent companies that just needed a bit more time.

My own stake in NASDAQ-quoted Belgian hi-tech digital printing systems manufacturer Xeikon, for instance, got wiped out that way. The company is still trading -- but the original investors lost every penny.

Will it happen again?

Of course -- at some point. Bubbles and busts are inevitable, it seems, and while it will be a long time before people forget how they got their fingers burned with technology and the Internet, no doubt many of the same investors splurged just as enthusiastically into property, emerging markets, gold and everything else.

But those of us who did lose money in the stock market crash of 2000 undoubtedly learned some useful lessons. It has certainly left a lasting impression on my own approach to investing.

So what are those lessons?

Business models matter

At the time, people were pumping money into anything that had the letter 'e' stuck in front of it. And more than a few dogs had an 'e' deliberately appended to their names for that very reason.

The Internet was all about 'eyeballs', we were told. Profits didn't matter. Oh yeah?

The harsh reality is that for companies to prosper, their revenues, profits, gross margins and costs all have to make sense. You can only sell at a loss for so long.

Valuations matter

In buying into PeopleSoft, I was buying into a business that I knew, and liked. Heck, I'd had three very lengthy interviews with the CEO, had conversed with most other members of the management team, and had attended just about every user conference. It was a good business, and Larry Ellison thought so too -- which is why he bought it.

But the simple fact was that the shares that I'd bought at $13 were a much better buy than subsequent purchases. PeopleSoft at $52 was simply too far out of kilter with the fundamentals, and I should have known better. Larry Ellison was never going to pay me $52 for those shares -- and he didn't.

Funding matters

When the American economy went into a tailspin in 2008, it was interesting to see Silicon Valley's most respected venture capitalists impose a Draconian spending freeze on the companies in which they were investing.

They had seen what had happened in the wake of the dotcom crash, and had learned the lesson: you need cash in the bank to pay the bills while the economy recovers.

Not every company that went to the wall in the wake of the dotcom crash was a dud. And not every survivor was best-of-breed. Simply put, to survive, you needed cash -- and if you didn't have it, you got taken out.

So more than ever -- and especially when looking at the accounts of smaller companies -- these days I like to see either net cash on the balance sheet, or at least some decent headroom in the borrowing facilities.

So there we have it. What lessons did you learn from the dotcom crash? Answers in the box below, please.

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Comments

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Johnpope1 12 Mar 2010 , 12:36pm

Great article and a salutory reminder to all of us that following the herd often ends up by being one of the lemmings - plunging to doom.

Understudy23 12 Mar 2010 , 1:02pm

I was in my 20's and an FC at a fledgeling dot.com back in early 2000. People were talking about new paradigms in valueing businesses. Enron were starting to trade weather ?!? futures and bandwidth and I was working alongside a load of former bankers and public schoolboys who thought they knew better. Everyone ignored fundamentals and the mantra seemed to be 'its different this time'.

I know it has been said a great deal on these pages but whenever I hear those words 'its different this time' it is a warning sign because wise old heads are questioning the rationale behind the madness and those who don't know better still think they know better...

LastChip 12 Mar 2010 , 3:40pm

There's two important aspects to a company in my view, cash flow and debt, or rather lack of it.

As I've written elsewhere, forget all the complex ratios, just concentrate on those two, and it there's any shortfall in those areas, get out. Because this is the calm before the storm. Just like a hurricane, we're in the eye and I'm waiting for the next blast. IMHO, over the next two or three years, there's going to be a serious correction (possibly worse than we've already seen) and many failures.

Don't get sucked into them.

UncleEbenezer 12 Mar 2010 , 8:00pm

It wasn't so much the finances[1] as the engineering - or rather lack thereof. Speaking as an engineer, I found it painful when the meeja-luvvie deezyners jumped in and lorded it over us, poo-pooing any killjoy engineer who tried to suggest they work with web standards. A website that simply doesn't work (as exemplified by boo.com) is not the basis for a successful business, regardless of the finances.

At the same time, there were fantastic opportunities for genuinely good companies. Look at google - groundbreaking technology that took some years to start making money. Or the likes of amazon and ebay, whose contribution to technology was negligible, but who built empires on their insights into how existing technology could be used.

[1] OK, it was the finances in the sense that good companies like ARM, Autonomy, or (as you say) Peoplesoft got overvalued.

selimap 12 Mar 2010 , 10:12pm

I was aware of some of the risks but was a fairly new investor in the markest. I listened to Hargeraves Lansdown who pushed a triple-technology ISA. The arguments seemed unimpeachable. By picking 3 of the supposedly best and shrewdest technology funds in the market, I would be spreading risk. But they all crashed to almost nothing and I lost nearly all the £3k I invested, not even worth selling the balance. A friend invested the full £7k allowance in the same ISA for the same reasons.

So i learnt that by the time the general public learn of a good thing, it's always too late. The boys on the inside , just maybe the very active day traders as well, will always be ahead of you. Same in reverse when things are going down.
Everyone who makes money from trading has an axe to grind and wants to persuade you to buy and sell.

Trust none of them, including MF.

browntrout74 16 Mar 2010 , 8:58pm

Only invest in shares what you can afford to lose.

$7K I've lost more running for a bus :)

Also diversify, sectors, countries, assets etc.

The fact that i'm writing this shows tech has a place in the market but who's making the cash?

jasonjarvisgbr 23 Mar 2010 , 6:07pm

It was stock hyping, nothing more. The number of people who could accuratley value a technology business - specifically an internet business - could be counted on one hand back then, so there was no one to stop it.

Of those that could value such businesses, many saw the $$$$ and forgot what they'd been taught.

Businesses like ebay & boo & amazon had very similar profiles to a beancounter - all were leveraged beyond reason, but it didn't matter because they were the pioneers of this phenomenon.

Mr Buffetts yields look old fashioned in the New Economy and fundamentals were abandoned.

No one examined whether these places were good places to shop, whether they had the logistics to back it up, whether they could satify & retain customers.

It's different now. The average investment manager can value such business or knows someone who can, strong brands have emerged - both traditional and new - with reputations for solid e-business. Lessons have been learned etc....etc...etc..etc.

Could it happen again ? Yes. It is.


PROMISE me one thing fools :

Never, EVER forget that "Web 2.0" was only invented because saying ".com" would get you kicked from the client meeting.




Sure, we have the wise-after-the-fact journos who talk about slow loading and graphics and bandwidth now - but they weren't saying it then - they were too busy writing about "this new internet phenomenon where we're going to do all our shopping by this time next year".

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