My Great Investing Light Bulb Moment

Published in Investing Strategy on 5 November 2009

Forget the next market crash. Opportunities abound today.

I'm always on the hunt for good value shares to highlight to Motley Fool readers.

Today was no different. I started by looking for companies valued at £20m+ that were down 50% or more from their 52-week highs.

The list was depressingly short. There was some good old fashioned dross in there, including dogs like Punch Taverns (LSE: PUB), Wolseley (LSE: WOS) and Helphire Group (LSE: HHR), but nothing that instantly jumped out at me and said "Help…the market has forgotten all about me."

I relaxed my criteria, now looking for companies that were 'only' 25% or more off their 52-week highs. Again, the list was short. Surprisingly short.

This time, companies like Yell (LSE: YELL), Ladbrokes (LSE: LAD) and DSG International (LSE: DSGI) populated the list. Such companies may be selling at 25% off, but they don't stand out to me as obvious bargains.

All the obvious bargains are gone. Long gone. Yes, I might be stating the obvious, seeing as the FTSE 100 is up 45% from its March lows, but when I looked, I really expected to see a few more obvious investment opportunities.

All Was Good

So then I really put the thinking cap on, coming up with what I'm proudly calling "The Great Investing Light Bulb Moment Of My Lifetime".

Ok, I admit I'm prone to exaggeration. But read on...

Think back a couple of years, when all was good in the world of high finance and high stock market investing.

The economy was going along just fine. It was going along so well that most investors, me included, didn't spend more than about 30 seconds per annum thinking about it.

Sure, many of us thought house prices were over-valued, but so what? As long as we didn't jump on the buy-to-let bandwagon, there was little we could lose. At the same time, myself and many others ignorantly and naively hung onto banking shares like HBOS (Rest In Hell) and Barclays (LSE: BARC).

The Long And Winding Road

Obviously, over-valued house prices and over-indebtedness in general, did effect us all, in a quite catastrophic way.

Our share portfolios were hammered. Our pension values were hammered. Millions of people have lost their jobs. Thousands of people have lost their houses. The economic road ahead will be long and bumpy.

But I digress. Back in "the good old days", investors were comfortable paying a P/E of say 15 or 16 for a decent business with decent growth prospects. Companies like BAE Systems (LSE: BA), WPP Group (LSE: WPP) or Vodafone (LSE: VOD), for example.

Don't Dream It's Over

Today, many of us, me included, wouldn't dream of paying such high multiples. Obviously the economy now is much different to two years ago, and that should have some adverse effect on valuations. But, on the flip side and to compensate for the state of the economy, interest rates are much, much lower today.

Take Vodafone for example. In 2005, 2006 and 2007 it traded on an average P/E of around 15. Today, its forward P/E is just 9, or 40% less than it traded on back on the go-go years.

Vodafone is bigger now, so won't grow as quickly, so some discount is justified. But 40%? Probably not. And then there's the dividend, yielding over 6%. In an environment of ultra low interest rates, surely that is an ultra-attractive dividend yield… unless you think some new players are going to start building mobile phone towers across the country and the globe.

My Light Bulb Moment

The mega-bargains may be gone. That's ok, because in hindsight, March 2009 was a unique investing time. Forget it. Move on.

It was my light bulb moment. Forget the past. Forget buying companies on P/E's of 5. In the low interest rate environment of today, paying a P/E of 10, 12 or even 14 (ooh la la) is perfectly fine.

Opportunities today are staring us in the face -- opportunities to buy solid companies trading at decent prices, with nice dividend yields thrown in for good measure. You may not shoot the light bulbs out with your returns, but they still should do better than leaving your money sitting in the bank.

More on the economy and the markets:

> If you're in the market for buying shares, consider opening an online broker account with The Motley Fool's Share Dealing Service. You can buy and sell shares in real time for a flat rate of just £10. Click here to find out how you can open an account for free today. There is no obligation to trade.

> Bruce Jackson doesn't have an interest in any of the companies mentioned in this article.

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Comments

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lotontech 05 Nov 2009 , 9:58am

While you found "50%-off" companies to be in short supply over the 52-week timescale, you may find many more shares trading at more than 50% discount to their 2007 (104-week) highs.

I haven't checked, but intuition tells me I'm right.

supersol42 05 Nov 2009 , 2:25pm

Pound cost averaging, particularly if you can do it tax free and in collective funds. You can't beat it.

mackeson29 05 Nov 2009 , 2:37pm

Supersol42 has it right - whilst deliberating & procrastinating over the next big opportunity, the Index tracking ISA has seen me proud !

LetsGoa 05 Nov 2009 , 2:59pm

Yeah try Pound cost averaging into gold, has been a winner since 1999. Crash or no crash.
Or is that to simple for all you sophiscated speculators?

Fingered 05 Nov 2009 , 3:01pm

Try going back to 2000 you'll find a few more....... M'ing in the M's .......love it. Worth another bookmark me thinks.

jonuta 05 Nov 2009 , 3:39pm

"Pound cost averaging"..."M'ing in the M's".....I think this site has gone beyond my limited money knowledge. I must be a real "fool"

Iniq 06 Nov 2009 , 9:47am

To jonuta: please don't be put off - some jargon is easily explained.

"Pound Cost Averaging" simply means investing in stages - investing relatively small but consistent amounts (i.e., the same amount in £) at regular intervals (usually monthly), instead of investing the same total amount but all at once.

This avoids having to try to guess when it would be best to invest (almost impossible to get right!). However, it also means that (assuming the price of the investment fluctuates) you end up buying more of the investment when the price is lower, and less when it is higher.

This is actually more beneficial than you might think. If you do some simple maths (or use a spreadsheet) you will find that if the price varies randomly, but ends up where it started and on average spends as much time above that price as below it (so that the average price is the same as the opening and closing price), you will nevertheles still end up making a small profit provided you invest using "pound cost averaging". And the greater the fluctuations, the greater that profit.

I couldn't be bothered with investing in individual shares or even trying to guess which managed fund to invest in, so when I had a large sum of money to invest I bought units in a low-cost FTSE all-share tracker fund (in an ISA of course) on a regular monthly basis over several years (and still continue to do so).

Of course, my value of my investment has gone down as well as up over that period, but probably no more than (on average) any other share investement - and I've had no worries or decisions to make.

OK, I now (well into my retirement) invest (still on a pound-cost-averaging basis) in corporate bond funds rather than shares since they have a better tax benefit from being in an ISA than shares do. More importantly, bonds are a bit less volatile in price than shares which is important for anyone like me who is no longer investing for the long term, and who may need to withdraw a big lump of money in a hurry if I find someone selling a nice light aircraft or a good classic car at the right price ...

supasap 06 Nov 2009 , 4:15pm

hi Fingered must admit the M'ing in the M's or whatever has got me foxed

basejump3r 10 Nov 2009 , 11:59am

FTSE 100 highest dividend yielding stocks top 50:

http://www.TopYields.nl/Top_dividend_yields_of_FTSE100.php

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