The Coming Rout In Shares

Published in Investing Strategy on 3 November 2009

Three simple things to batten down your portfolio.

Think the FTSE 100's eight month 47% rally is safe? If you do, then you're in the minority.

A recent Bloomberg survey found that only 31% of respondents see investment opportunities; that's down from 35% in July. The picture is even worse in the US, where more than 50% said they are breaking out the riot shields and getting defensive.

Why all the worry? The pace and size of the rally is a big factor, since valuations are suddenly nowhere near as attractive as they were earlier this year. The memory of the financial meltdown is also still fresh, leading many to look at improving economic indicators with a healthy dose of scepticism.

In the US specifically, there is a lot of concern over unemployment -- a quarter of the participants in the Bloomberg survey see the US. unemployment rate at 11% or more a year from now. And fretting over the US dollar is undoubtedly playing its part.

Add this all up and you've got a very uneasy market that could get pessimistic enough to flip from rally to rout.

But now's hardly the time to start chewing your fingernails and taking up afternoon drinking. There are some simple things you can do to batten down your portfolio.

Sell Now!

No, I don't mean everything. But many of us have shares we've been holding onto for the wrong reasons. Maybe it's the classic "just waiting to get back to even," or maybe it's simply a case of portfolio paralysis. Whatever the case, if there are shares in your portfolio you're unsure about, now may be the time to cut them loose.

Maybe it's a retailer like ASOS (LSE: ASC), whose valuation makes you uneasy, or perhaps it's a financial like Royal Bank of Scotland (LSE: RBS), whose future is highly uncertain. It can be tough enough to see a share decline when you have confidence in it, but there's little solace when you're on the losing end of a company you didn't really believe in the first place.

So go ahead, take a moment, be honest, and look through your portfolio for shares you're holding for the wrong reasons. I'll wait right here for you.

Buy Now!

Back? OK, now that you've cut the fat from your portfolio, it's time to get some shares in there that are not only well-positioned for the current market environment, but also poised to outperform over the long run.

One option is to look to large, stable companies that we can depend on to perform regardless of what the economy is doing. It doesn't hurt to add the additional criteria of a decent dividend, so that you get paid no matter what the market is doing. Companies like Unilever (LSE: ULVR) and Diageo (LSE: DGE) are two great examples in this category.

Another option is to follow the suggestion of those Bloomberg poll-takers and scout out the emerging markets. Bloomberg noted that respondents saw the most potential in high growth markets such as China, Brazil, and India. Companies like GlaxoSmithKline (LSE: GSK) and even Vodafone (LSE: VOD) give you exposure to these economies.

A final area that shouldn't be skipped is commodities. Overlapping with the emerging market growth theme, commodity producers like BHP Billiton (LSE: BLT), Vedanta (LSE: VED) and BP (LSE: BP) stand to reap the rewards of spiking demand for commodities as high-growth economies kick into high gear. As a bonus, the commodity products that these companies sell are also a hedge against inflation.

Be Contrarian

It'd be silly to think that every share will suffer just because the global economies are facing some headwinds. It's very likely that some investors will be handsomely rewarded for picking spots to go against the grain and invest in questionable industries like retailing or finance.

Maybe, for example, you believe that unemployment can't dampen the appeal of a couple of beers with some a cheap meal, and therefore JD Wetherspoon (LSE: JDW) will continue to charge ahead. Or maybe you're convinced that Prudential's (LSE: PRU) high-quality franchise will help it prosper in the new world of insurance and finance.

The bottom line is that the spectre of another dip in the markets isn't a cue to run for the hills. It is, however, a good reminder to check the state of your portfolio and make sure you're not sitting on a heap of shares you just "hope" will go up.

More on the economy and the markets:

> If you're in the market for buying shares, consider opening an online broker account with The Motley Fool's Share Dealing Service. You can buy and sell shares in real time for a flat rate of just £10. Click here to find out how you can open an account for free today. There is no obligation to trade.

> A version of this article was originally published on Fool.com. It has been updated by Bruce Jackson, who has an interest in GlaxoSmithKline.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Terrapin1 03 Nov 2009 , 11:04am

That's a turn around from LTBH. Most punters buy at the top and sell at the bottom, which is why Fool advocates holding.
the world is awash with more money than ever- that money needs a home as it is no use sitting in a bank. The £ has slipped a lot making UK equities cheap as chips- hence 40% of ftse is foreign owned.
I have no idea where the market is headed, but Xmas usually produces a rally.

Dozey1 03 Nov 2009 , 3:04pm

According to my dictionary a rout is a disorderly retreat of defeated troops or an assemblage or company (esp.) of revellers or rioters. Not a very good headline IMHP even if the market as a whole does suffer a set-back.
I'm with Terrapin1, LTBH'ers should not worry unduly. My policy for some time has been to invest is shares not in hock to the mess that is the UK, politically and economically, and I don't intend to react to doom-mongers. Ironically, RBS may be at a turning point, nobody knows least of all me. But this might be the worst time to sell. (I fortunately ditched them long ago)
Not the best of the Fool to my mind.

Heraclitusll 03 Nov 2009 , 3:11pm

Best to be in the defensives mentioned above and exit all the rest. I have a strong instinct that there will be a sharp decline soonish, if not a rout.
Then - buy gold bullion (BullionVault.com?) and wait for it to double when paper money is seen for what it is - not backed by anything tangible mostly - and the world economy gets in a mess.
The Oracle has spoken!!

bouleversee 03 Nov 2009 , 3:53pm

That's all very well but I'm still losing quite a bit on the Glaxo I bought some years ago and held on to for the above reasons and they haven't paid marvellous dividends on what I paid either (dollar strength. Bought some more when you started plugging them earlier in the year and showing a bit of profit on them but nothing compared with others I could have bought. Still losing on my Vodafone as well. Would have done better to keep my savings in cash.

UncleEbenezer 03 Nov 2009 , 11:34pm

You think US is worse than UK? You could be right, but having timed a biggish transfer from $ to £ to perfection on March 9th, I've recently invested in some US assets at exchange rates in the $1.65 ballpark. As of now they're down, but I don't see them faring worse than UK assets medium-term, with a better chance of some upside.

Still investing much more elsewhere: all my asia and emerging market investments are doing very nicely, as are my better-judged UK ones!

merrellink 04 Nov 2009 , 2:12pm

FTSE 100 highest dividend yielding stocks top 50:

http://www.TopYields.nl/Top_dividend_yields_of_FTSE100.php

alarmbells 05 Nov 2009 , 8:10am

If you think the ftse100 is gonna tank don't bother buying shares. ANY shares. Buy the short etfs. FTSE100 goes down? Your short etfs go up. Easypeasy!

shiredell 20 Nov 2009 , 5:01pm

I've been advised by some very good brains to sell my bonds now and invest in shares via investment funds. All my profitable bonds have now been sold and the next step is to invest in a good range of blue chip stocks.
Any new bonds issued will reflect the very low interest rate returns.

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