Seven Reasons Why This Rally Is Doomed

Published in Investing Strategy on 17 September 2009

Get ready for a ride on the double dipper.

I'm convinced that the recent rise by the FTSE is the mother of all dead cat bounces. 

Why? Markets instinctively overreact both to good and bad news: what we are seeing is a massive over-reaction to a little bit of good news; the recession appears to have bottomed out. However, here is why I think investors need to be very cautious and take profits now from speculative punts. Perhaps I'm being too pessimistic though, as Bruce Jackson recently warned us about.

1) Unemployment increasing

UK unemployment still has not peaked. On Wednesday the Office of National Statistics published the latest unemployment figures. The number of unemployed people was 2.47 million, up 0.21 million from a quarter ago and 0.74 million from a year before. This takes the unemployment rate to 7.9%. Unemployment is likely to go on rising until it reaches 3 million.

With so many out of work, the multiplier effect will mean that what looks like a weak recovery (albeit driven by government credit) will be constrained.

2) Public sector cuts

The country is heading for a period of massive cuts in public spending to reduce the budget deficit, which will affect all but the super-rich. Whichever party wins the next election, you can expect an immediate round of savage public sector spending cuts that will lead to public sector job losses, strikes and a further reduction in GDP.

While the election of a Conservative government would initially be greeted with glee by the City, the economic effects of retrenchment, when they become evident will ultimately reduce the profitability of FTSE companies, leading to downgrades and losses for many investors.

3) Profits down

It is also becoming clearer that analysts may have been overoptimistic in their predictions on many companies, as sustainable profit growth requires sales growth and there is little sign of that for many companies. Indeed, how can the mass of companies prosper during a recession? Therefore expect a raft of profit downgrades over the next year as the recession really reduces company sales.

Up until now many companies have been reducing their cost base to help support profits but the trick of cutting costs to the bone can't be done more than once.

4) US recovery delayed

It is the US that will eventually drive any economic recovery and the news there is not good. In August the unemployment rate jumped to a 26-year high of 9.7% as the jobless total rose by 0.46 million.

In addition, the US trade deficit is worsening: the most recent trade statistics published by the United States Census Bureau showed that the trade deficit unexpectedly jumped to $32bn in July from $27.5bn in June.

5) Government debt

The Bank of England is pumping £175bn into the UK economy, eventually that is going to have to be withdrawn and when it does interest rates are going to rise substantially. This could choke off a weak economic recovery. Indeed, the only reason we've not fallen into a 1930s style economic depression is because of stimulus packages around the world. The vision that comes to mind is of debt-addicted Britain experiencing 'cold turkey' when the stimulus is eventually withdrawn.

Despite all this, banks still aren't lending businesses the money they need for the economy to recover. They prefer to strengthen their own balance sheets. Bank of England figures revealed that net lending to businesses dropped £0.9bn in June.

6) Stagnant economy

On 25 July, the Office for National Statistics said gross domestic product -- the total value of goods and services in the economy -- fell by 0.8% in the three months to June. The official figures revealed Britain's economy contracted by a record 5.6% over the last year as output fell for a fifth straight quarter.

Since then there appear to be the smallest of green shoots: the National Institute for Economic & Social Research, reckons that the UK economy actually grew 0.2% in the three months to August.

However, this is hardly a return to sound economic growth and in no way justifies the sustained rally we've experienced over the past 6 months.

7) Repossessions rising

In the UK, our sense of economic well being is driven in large part by an estimation of what our houses/flats are worth. 

First-time buyers are still priced out of the market and the rate of repossessions is still rising. According to the Council for Mortgage Lenders there were 11,400 cases of possession in the second quarter of 2009, 14% more than the second quarter of 2008. Moreover, possessions are expected to rise in the second half of the year as people come off fixed and tracker deals onto much higher rates and the level of unemployment continues to rise.

For all these reasons I'm very pessimistic about the stock market over the next 12-18 months. I believe what we're experiencing is a sucker's rally. Skilled share prickers may still do ok but it will be tough going. What do you reckon? Am I being too gloomy and has the market priced in all this bad news already? The comment box below awaits your thoughts...

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Comments

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zoolook 17 Sep 2009 , 9:44am

"The Bank of England is pumping £175bn into the UK economy, eventually that is going to have to be withdrawn and when it does interest rates are going to rise substantially"

Not sure of this causal link. The former doesn't necessarily predicate the latter to my mind. If QE is withdrawn before excessive inflation takes hold then substantial interest rates may not follow. A point worth making is that interest rates are bound to rise substantially from the current level - 300 year lows and all that. In any case hasn't the stock market generally done better than other asset classes during times of higher inflation ?

Terrapin1 17 Sep 2009 , 10:01am

FTSE is on a p/e of >16- I think that may be historically as overbought as it can get.
Banksters are playing games with markets given the deep pockets of the taxpayer, so they are, in concert, buying markets and even gold.
It is truly sickening as people like me pick up the pieces of wrecked lives from those who were sold the consumerist dream.
The green shoots are also based on comparison figures that were awful, so profits up 35% means many people have been sacked,inventory reduced and stores closed to preserve those profits, so as above I agree that cost cutting is a one time deal. How well are their suppliers doing?
The banks are operating with effectively NO regulation even now.

daviebhoy1967 17 Sep 2009 , 1:03pm

All logic points to a severe correction, but markets not driven by logic.
Stock-Markets love money printing, and they especially love the UK and US Zimbabwe style economic policies.
No reason that markets will not go a lot higher as long as loose monetary policy persists.
Some "event" will cause the correction, but for now the party in stocks will probably continue a while longer. Not sure what "event" will be, could be 1 of 100 possibilities. Maybe a currency/dollar crisis?

theRealGrinch 17 Sep 2009 , 3:34pm

I have about 10% in shares and 90% in cash waiting. I am certain there will be a 25% drop before easter.

I would just add 3 points. UK banks are sitting on a further £130 bn of write downs on commercial, residential and personal loans. The Chinese stock market has been debt driven in 2009 and alot of buying recently albeit on thin volumes is to cover positions. Its a technical but important point. These are not conviction buyers.

LordEssex 17 Sep 2009 , 7:27pm

You assume that no one else knows these facts or, if they do, they are wrong.
Profits are in fact forecast to rise, as is to be expected as a recession ends.
Moreover, there is a huge amount of cash money in bonds that may yet come into the market.

ColinAK 18 Sep 2009 , 4:55am

Will the market go up or down? Is the market overvalued, valued correctly or perhaps undervalued? This is essentially what so many investor appear to be asking themselves right now, but how can we know that? A lot of this seems to come down to how we 'feel':are we confident or nervous about the levels of spending, about the depth of the recession, about the problem of debt and the efficacy of the measure taken to avoid the worst consequences of the financial meltdown?
Personally, I 'feel' it could go either way and it may just stabilise, for while at least.(Yes, lets see I can get that prediction right!)Market behaviour depends on the aggregate 'feelings' of consumers and how they react to a host of variables and that is compounded by the reactive 'feelings' of investors. There will be forces working towards increasing values on the markets and those working the other way. Even if your could know them, you would still have to know their relative strengths so as to be able evaluate their impact on stock prices, and that's an awful lot to know! You can't really know if the market will dip, rise, V shape, double dip, triple dip or loop the loop (well maybe the last you can). "You have to ask yourself a question. Do you feel lucky, punk/punter, well do you?" Or, you could try to pick stocks for the long term, then you can brush aside the whole double dip, triple dip, V-U, conundrum and save your worrying for what the kids are up to.

Chongq 18 Sep 2009 , 2:05pm

M;sy of your commednts relate to UK, hence avoid UK only stocks may be the conclusion. This does not affect
1.miners. Huge quantities of coppere etc are required for all the power stations being built.
2. global companied like Rolls royce and Tesco.
3. big oil with about 30+% from gas which is about to rise in price + firm oil price
All of the above have low PE ratios and growing profits.

LARFIELD 18 Sep 2009 , 3:37pm

So we R all doomed (again)!
Errr .... hang about, did I read somewhere: ".....the National Institute for Economic & Social Research, reckons that the UK economy actually grew 0.2% in the three months to August"? If so, then we are technically out of the recession, a fact which I would normally have thought might have carried slightly more weight - even in an article clearly dedicated to raising money to launch icebergs into the shipping lanes.
Cheers Chris
HstG.

guykguard 18 Sep 2009 , 5:28pm

When I was a lad in a cold flat area of England studying eeekonomics -- ekkermomics is something very different -- we learned about the crucial difference in all economic analysis between necessary conditions and sufficient ones.
Each of Mr Menon's seven reasons for cashing in our chips is a necessary condition of the present outlook to follow his advice. But they may not be sufficient ones, as several posters have indicated with singificant factors he has chosen not to mention.
I agree with LordEssex, too -- I like safe ground! -- that everyone knows about Mr Menon's reasons for selling up but most people seem indifferent to them, and many are persuaded by more compelling reasons to return to stockmarkets. What's more, they've gone for riskier cyclicals over defensive blue chips, which must have come as a surprise for many.
It's seen to be cleverer, and more fashionable, to forecast Armageddon. Once in a lifetime, the Roubinis of this world strike gold but I bet he'll never do it again. In the meantime, stockmarkets are most likely to do what they've usually done year in year out -- muddle through in a more or less random walk that some clever clogs will seek to rationalise, mostly after the event.

gordonbanks42 18 Sep 2009 , 10:23pm

"the trick of cutting costs to the bone can't be done more than once" Errrmm. Yes it can!

When a business cuts costs, it does so on the basis of the capacity needed to match a forecast of its level of business in the near future. If the actual level turns out to be lower than it expected, it will come up with an even lower forecast and cut capacity (and costs) again.

Managements prefer not to have to take two swings on the axe, because it makes them look incompetent, but if they find they need to take a second swing, taking the second one is invariably a more survival-worthy thing to do than not taking it.

gordonbanks42 18 Sep 2009 , 10:41pm

Many of the factors CM points to are lagging indicators, particularly unemployment. The fact that unemployment is high and rising is consistent with any part of a business cycle except the very beginning and the very end.

Old news is no news.

Also the fact that the US trade deficit is increasing may be bad news per se, but since the USA has a structural deficit and has had one for a long time, any increase in activity is almost certainly going to increase the deficit. So an increase in the deficit is more likely to be good news than bad.

Or, to put it another way, there are only two things that would *decrease* the US deficit: (1) a structural change in the US economy (aka "a miracle"); (2) a nasty downturn in economic activity.

The extent and timing of UK fiscal deficit cuts and interest rate increases is to a certain extent a matter of choice for the Government. Sure they have to get the public finances sorted, but they don't have to crash the economy to do it. That would be self-defeating. It may happen anyway (another crash, that is), but there is no point in HMG doing anything that would be likely to have that effect.

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