It's Full Speed Ahead For The Bull Market

Published in Investing Strategy on 8 September 2009

The bid for Cadbury signals the start of the next phase of the bull market -- takeover mania is back!

The FTSE 100 has surged through the 4,900 level, and now has its sights firmly set on 5,000.

It was just March this year when global stock markets were facing one of the biggest meltdowns in history. The FTSE 100 briefly dipped below 3,500. When (not if) it reaches 5,000, it will be up an astonishing 43% from that bottom point.

FTSE 5,000 Here We Come

Why am I so confident the FTSE 100 will breach 5,000?

Firstly, time is on the market's side. Over time, it does rise. Believe it or not, but one day the FTSE 100 will breach its 31 December 1999 all-time high of 6,951. It will take a number of years, but it will break through 7,000.

Secondly, this market is currently like a freight train. Stand in front of it, and you'll be smashed to pieces. In the short term, momentum is hard to stop. People shorting shares do so at their own peril. With the potential for unlimited losses, shorting is not a game I'd be playing now, or never for that matter.

The way the momentum is going, FTSE 5,000 is just around the corner. It might even happen today, or this week, such is the forward velocity of the freight train. As I write, it is only one decent day on Wall Street away from smashing through the 5,000 market.

Confirmation Of The Bull Market

Putting its stamp on the bull market was Kraft's £10.2 billion takeover offer for Cadbury (LSE: CBRY). Mega-takeovers are children of bull markets. Up until recently, there has been a dearth of mergers and acquisitions, despite valuations being at all-time lows.

The problems have been threefold…

1) Debt financing has been virtually impossible to raise. Banks weren't lending, and there were precious few other sources of debt around.

2) Because the share prices of most companies were depressed, potential acquirers were not willing to pay for acquisitions by issuing shares.

3) Like everyone else, companies were fearful. The market was in freefall, the global economy was in deep do-do, and despite the cheap prices on offer, no-one was willing to take on the risk of an acquisition.

Fast forward to today, and if ever you needed evidence of the renewed economic confidence, Kraft's bid for Cadbury proves it. It's not the only takeover happening now. There are few bids around at the smaller end of town, and a bit further up the scale is the bid from CVC and Stagecoach (LSE: SGC) for National Express (LSE: NEX).

More Takeovers On The Way

Now people can see the economy is in the process of stabilising, I fully expect merger and acquisition activity to increase, especially amongst larger companies.

For some time now I've been extolling the virtues of investing in high-yielding FTSE 350 companies. It seems I'm not the only one seeing value, as Kraft were willing to pay a 30% premium to acquire Cadbury. And the premium is not going to stop there either -- the market fully expects Kraft to raise its bid and/or other bidders are likely to enter the fray.

What is also instructive is to look back at Cadbury's share price and valuation. Unlike many companies, its share price didn't crater in March. But also neither did Cadbury enjoy the market rally to the same extent as companies like Barclays (LSE: BARC) and Aviva (LSE: AV), its shares only rising 14% over the past 6 months, prior to Kraft's bid.

Valuation-wise, Cadbury was trading on a forward P/E of 14.4 and forward dividend yield of 3.3%. In this market and this economy, the valuation seemed about right.

Break Out The Champagne

Kraft can obviously afford to pay more for Cadbury than a non-complimentary company, but even still, they are willing to pay a decent premium. It tells you something about the economy, the increasing levels of business confidence, and the stock market. It all points to FTSE 5,000 and above.

Before you break out the champagne and take out a free 30-day trial to Champion Shares, be aware that Kraft wouldn't be the first company to overpay for an acquisition. They also wouldn't be the first company to make an acquisition at precisely the wrong time. And just because Kraft are willing to hand over large chunks of change to Cadbury shareholders, it doesn't mean you should immediately go hunting for the next acquisition prospect.

The Bull In Full Swing

What it does signal is the bull market is now officially in full swing. As to how long it remains in bull mode, it remains to be seen. I remain cautious, but also respectful of the market.

I'm not one for standing in front of freight trains, but I'm also not one for jumping aboard just because everyone else is, because if you don't hop off in time, today's speeding bullet could become tomorrow's train wreck. In the meantime, enjoy the journey.

More on the economy and the markets:

> If you're in the market for buying and selling shares, consider opening an online broker account with The Motley Fool's Share Dealing Service. You can buy and sell shares in real time for a flat rate of just £10. Click here to find out how you can open an account for free today. There is no obligation to trade.

> Bruce Jackson does not have an interest in any of the companies mentioned in this article.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Macklefinch 08 Sep 2009 , 12:14pm

Another appalling article. It doesn't say anything at all. Predicting the FTSE 100 will break 5000 when it's trading about 70 points off is like saying it's probably going to rain sometime soon.

I really don't get the point of writing stuff like this other than to try and sell something, which it is, and which should ring some major alarm bells.

zeroth 08 Sep 2009 , 12:28pm

I agree with Macklefinch. It is in any case too late to buy now what was cheap in 6 months ago.

The Index has move sideways in current values and down in real terms for a long time now.

Ask yourselves, on what day did the Index first close above 5000? 17 September in which year?

Terrapin1 08 Sep 2009 , 12:40pm

FTSE is on an insanely high p/e and bullish %age on NYSE has never been so high. As the US is comprised mostly of obese poor peoplewho cannot get credit how does anyone see growth in consumerism?
The only mitigating factor is those animals who think they can throw away our nation's future by printing money. We will seriously regret this.
Stockmarket volumes have been very low, the plunge protection team are doubtless working furiously to stem the tide, cos it's a comin'.
Bogus -how much longer can we live on lies?

theRealGrinch 08 Sep 2009 , 1:55pm

its "soft" selling on the champion shares service! i agree, this article says nothing in particular! what about the chinese debts? what about when govt's withdraw the fiscal measures? what about the debt problem? tax rises? unemployment?

supersol42 08 Sep 2009 , 1:56pm

Shares are fine for long term saving, but for us ordinary mortals you can't beat pound cost averaging. Drip feed a few quid every month into a UK equity unit trust ISA, and you really can't go very wrong.

DaveB60 08 Sep 2009 , 2:25pm

Hi folks

I'm going to predict the FTSE100 will break the 9000 barrier by the end of November.
Not sure which November, but it will get there by the end of one of them.

Meanwhile, I will follow supersol42 and drip feed into my ISA. It's a global recovery fund.
If prices go down, I get more units.
When prices go up, my ISA is worth more.
I can wait for the recovery, meanwhile I'm making a shrewd investment.

So keep an eye out for the end of each November, and relish in a FTSE100 above 9000.

supasap 08 Sep 2009 , 2:45pm

come on fingered let's hear it from the contrarian expert....... FTSE at 1600........... that was your prediction....... shall I send the date and time when you stated this......... now my stance that this downturn was a mere blip on the road to greater wealth for all has I guess been vindicated by events but I am sure FTSE at 1600 will happen in some science fiction film one day

granplodicus 08 Sep 2009 , 3:13pm

Don't all congratulate yourselves yet!! Wait 'till they stop spending the £150B newly printed and put interest base rates back to 5,6 or 10% to try to fight the inflation all that money printing caused!
Plus all the poor saps entering the housing market thinkinf that base +2.5% is a good deal and think 3% is where there payments will stay.........
......Double Dip Recession anyone!!!
Or do we then enter the Depression of Stagflation. I see the bin men are on strike too ....another winter of discontent perhaps.

jamesetaylor 08 Sep 2009 , 3:52pm

A little while ago I decided to boycott the comments sections of such appalling articles.

Articles such as these are aimed at inflating the value of the motley fool by generating web traffic. They are otherwise fatuous rubbish.

I break my silence only to suggest to other Fools out there: when you see rubbish like this, don't comment. And when you see decent articles, do.

Fingered 08 Sep 2009 , 4:02pm

All very well Bruce you saying it's full speed ahead for the next phase of the bull market when we are a few mere handful points away from "your" magical psychological 5000 level.....woohoo Champagne. ...the point is sentiment changed actually turned positive way back in March!!!. What you are not doing is looking properly at this rocketting rise on the chart ( it's come up so quick it's enough to make you giddy and churn your stomach). What you are not doing is allowing yourself to see possible stopping and exit points but instead get all hyper exicited and carried away on a yet another mania wave of ultra bullishness. - Just like the good old days that brought about the bubbles previous eh? This leg up now is as much more about a more bear squeezing coupled with the last few late arriving bull suckers jumping on the train as it nears the hurtles along the track towards the terminus. The smart new money got on the train in March.

Macklefinch 08 Sep 2009 , 4:08pm

Supasap - you have been vindicated how exactly? Greater wealth for us all?

I don't know the history of your conversations so my questions are genuine, not a criticism but I am curious about your post.

One thing I think is clear. It's not possible to return to solid growth without sparking unwanted inflation. Ergo a lot of people are due for some pretty bad times whatever happens.

I would suggest that "The Bull Is In Full Swing" and "Break Out The Champagne" are less than clever sub-headings.

DaveBoo - I have taken out a call option, strike price of 8090, December expiry, not sure which December, you'd better be right..

Macklefinch 08 Sep 2009 , 4:11pm

jamestaylor - the wisest comment on here is yours I think. However, I'm going to take this one step further and unsubscribe from everything to do with this idiocy.

Fingered 08 Sep 2009 , 4:21pm

That's right supasap. I also said way way back in the summer that a summer rally would easily take-out on the upside Bruce's previous prediction of 4700. This was at a time when the TMF were getting all gloomy and doomy and looking for it to go down to 4000 and the rally up wrong footed and bewildered them. I also told you I would not divulge to you my immediate trading positions and price targets. So go ahead, why don't you ask Bruce instead and the TMF team instead?

Fingered 08 Sep 2009 , 4:47pm

...... a parting thought. Japan's lost decade is fast approaching 2 decades. The Nikkei remains today some 73% DOWN from it's all time high after all this time. I say old chap, that can't happen here, we are British after all, stiff upper lip and all that. eh I say eh what what old chap! One scenario that's possible, is FTSE might even up in triple digits. Good grief sir, have you completely lost the plot?

supasap 08 Sep 2009 , 5:07pm

macklefinch...... I am talking about western capitalism in general..... but using UK specifically..... just take last 5 years as one period ....... nearly everyone with a fixed address in UK is better off materially ie with better houses, cars, mobile phones, plasma TV's and all kinds of gadgetry..... (now not saying that this consumerism makes us happy especially if you read the gloom and doom tosh that appears on this site and in the daily mail, it is remarkable that suicide rate is so low,) but undoubtedly the trend is upwards and onwards and this small matter of lending too much money to some american underclass members is a mere blip on this trend which has been going on for decades...... we simply couldn't handle a real downturn in living standards in our society

PS fingered I invested in March so thanks for your kind endorsement

Fingered 08 Sep 2009 , 5:11pm

I endorse absolutely nothing that you say or do Suupasap. You have no credibility.

Fingered 08 Sep 2009 , 5:31pm

Agreed jamestaylor..... it's boycott time. :-)

jamesboulter 08 Sep 2009 , 7:16pm

The above comments are all proof that investors get too carried away with their side of the argument, whether that be bearish or bullish.

In all probability, the stock market will continue to offer long-term investors tidy levels of growth when compared with inflation.

The Japanese market is an exception - it has fallen so much because it went so ridiculously high in the first place. Why? Because people who can only see their side of the argument got too carried away.

The idea that the FTSE will fall to anything like 1600 is incredibly unlikely.

For a bearish opinion, see Moneyweek magazine, e.g. http://www.fsponline-recommends.co.uk/page.aspx?u=mwkrally&tc=WMYKK801&PromotionID=2147066234&

Moneyweek have taken a bearish line as long as I've been reading them. Their opinions have been consistently undermined - I hope and trust they will continue to be.

supasap 08 Sep 2009 , 7:46pm

hi fingered not sure how someone who was predicting FTSE at 1600 just weeks ago can question anyone's credibility...... now jamesboulter is one guy making sense but I can see jamestaylor singing "you got a friend" to your good self mr fingered .....

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