With the FTSE 100 down heavily since the summer of 2007, all investors will be feeling the pain. It's a time for reflection, and a time for learning.
1. Leverage is evil
People who borrowed money to invest in the stock market are finding out just how expensive and stressful those debt commitments can be in a massive bear market.
There is an old saying that the stock market can remain irrational for longer than you can remain solvent. It essentially means if you borrowed money to invest in company you thought was dirt cheap, such as life insurance majors Aviva (LSE: AV) or Prudential (LSE: PRU), if their share prices keep plunging, you'll get a margin call from your broker and either have to send more cash or be forced to sell at precisely the wrong moment, likely incurring a significant loss.
Just about all the greatest investors of our time have not used leverage to boost the returns on their portfolio. The use of excessive leverage smacks of greed at the best of times. In this great bear market of 2008-9, it is now exposed as evil and wealth destroying. If you've used margin and survived, I suspect you've now learnt an expensive lesson.
2. Debt is evil
One by one, companies like Cookson (LSE: CKSN), Wolseley (LSE: WOS) and Punch Taverns (LSE: PUB) have been exposed as carrying too much debt. They've been especially exposed because of the slumping economy.
You could argue that's more due to bad luck than bad management, but for me, that would be a poor argument. Sure this downturn has caught almost everyone off guard due to its speed and intensity, but you need to manage your company for all times, not just the good times.
Investors who own shares in debt laden companies have found out, to their cost, how evil debt can be. Ideally, you want to invest in companies with net cash balances, or at the very worst, manageable debt commitments for all economic environments.
3. Cheap companies can get even cheaper
In November last year, I wrote an article called One No-Brainer Stock To Buy Today, highlighting Royal Dutch Shell (LSE: RDSA) as the "no-brainer". Fast forward to today. The FTSE has fallen by a few per cent but Shell has fallen a little further. What's the opposite of a "no-brainer"? Numbskull?
Are Shell shares still cheap? I think so -- they trade on a forward dividend yield of close to 8%. Could the shares fall further? Absolutely. Are they alone? Hell no.
4. The bottom of the market is impossible to pick
I tried picking the bottom. Warren Buffett has had a veiled stab at it, as did Anthony Bolton. We were all wrong, so far at least. This market has continued to wrong-foot just about every investor, and although it might seem we are past the bottom, similar calls over the few months have been wrong.
The global economy remains truly in a mess, and mostly because of the massive debt bubble. Banks were lending to people who couldn't afford to pay back the interest. Companies were leveraging up their balance sheets as they chased more and more growth. Consumers went on a credit-fuelled spending spree, buying up every plasma TV, new computer and iPhone they could get their hands on.
The chickens have come home to roost. The tide has gone out, and there are literally millions of people exposed as swimming naked. The reverberations are clear to see, and they've got further to go. We're not out of the woods yet.
5. It's emotionally draining
The FTSE 100 fell over 30% in 2008 alone. By early March this year, it had fallen a further 22%. It was truly a painful time seeing your share portfolios hammered day after day, week after week, and year after year.
It has affected many people, and not just the share traders and the City pin stripe brigade. Ordinary investors have seen their portfolios decimated. Pension funds have taken a 30% haircut, affecting the potential income of thousands of people nearing retirement. Those pensioners who are relying on income and capital growth from investments to fund their retirement must be hurting.
It hurts to see your hard earned wealth disappear before your very eyes. It's stressful. It's demoralising. It makes you question whether you should just sell up everything now, take the hit, and just preserve what capital you've got left. At times, it's plain scary.
What Should You Do Now?
I continue to hunt for high quality, high yielding, lowly indebted companies trading at cheap valuations. There are no guarantees with anything right now, but I can't help but think from these low valuations, I should be well rewarded in 3 to 5 to 10 years from now.
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> This article was first published on 21 November 2008. It has been updated.
> Bruce Jackson does not have an interest in any companies mentioned in this article.