Three Simple Reasons Why Now Is A Great Time To Buy Shares

Published in Investing Strategy on 27 March 2009

It's counter-intuitive, but recessions are often the best time to be buying shares. You just need to take a little risk. Be bold, brave Fools.

It's no secret that I'm bearish on the global and therefore the UK economy. I could roll out all the points again, but I'm sure you know them all by now. In short, the UK is up the creek with no paddle.

But guess what? We're not the only country struggling. The US economy is hardly on fire, and is up to its neck in government debt, just like most of Europe. Even China, although it is growing, is growing at a much smaller pace than it was. As for Japan and Eastern Europe, it's best we not even go there!

We're Knackered

Of course, we shouldn't hide from the cold facts. Outside Japan, of the major Western economies, the UK is forecast to shrink the most. Our public finances are knackered, our financial services industry has been decimated, we are running out of North Sea oil, and our manufacturing sector has been uncompetitive for decades.

Where's the future growth going to come from?

I'll tackle that question another day, but the simple answer is "our people". Believe it or not, we are a relatively smart race of people, and smart people are quite good at working out ways to innovate, create and profit. It has happened before and it will happen again.

Moving on…

Bad Economy, Good Stock Market

I'm bearish on the economy but generally bullish on the stock market.

Not every share mind you, because there are plenty of highly indebted and shrinking companies that are going to struggle to make it through this recession unscathed -- regional newspaper group Johnson Press (LSE: JPR) and themed pub group Regent Inns (LSE: REG) spring to mind.

Not every sector is going to take of either. It's going to continue to be a struggle for the retail sector, especially companies like Marks & Spencer (LSE: MKS), Next (LSE: NXT) and DSGI International (LSE: DSGI), even though in the recent past, I've said the latter company might be an interesting turnaround story. The collapse of Woolworths and the near collapse of JJB Sports (LSE: JJB) highlight the pitfalls of investing in this ultra-competitive sector.

Three Simple Reasons To Be A Stock Market Bull

All that said, it shouldn't be too difficult to reconcile how I can be a bear on the economy yet bullish on the stock market. Take these 3 simple reasons…

1) Valuations. Many shares are trading at prices which effectively say the economy will never recover and the companies themselves will never grow again. In This Recession Is Gonna Make Me Rich, I highlighted six dirt-cheap and growing companies. There are plenty more.

2) The alternatives. Put you money in a 'high interest' savings account and earn maybe 2.5% interest, per annum. Go on, click on the link and check out the gory truth yourself. What about government gilts? The 10-year gilts are currently yielding 3.3%, but if inflation does rear its ugly head, you could find yourself sitting on a capital loss.

3) Recovery. The global economy will recover. The stock market will recover before the economy recovers. Don't expect the economy to suddenly take-off and get us back to the go-go days of 2007, or the FTSE 100 to surge above 6,000 anytime soon, but expect a recovery at some stage.

Let me elaborate a little on the last point. I still believe the stock market will remain relatively range bound for a large part of this calendar year. It will have up days and up periods, like it's having now. Enjoy them whilst they last.

There will be down days and periods again too. The poor economic news is going to keep coming for the next 6 to 9 months at least, and possibly even longer. The economy is going to get worse before it gets better. Be prepared for more stock market volatility, and be prepared for days when the FTSE 100 falls 5% or even more.

Just Take A Little Risk

None of this should change your investing strategy. If, like me, your glass is half full, you believe in "our people", and you are willing to take some level of risk, this remains an excellent time to be investing in the stock market, for the long-term.

As I've said a number of times before, whatever the market does, my three-pronged strategy remains the same…

1) Invest regularly in a cheap index tracking fund.

2) Buy quality companies trading at fair valuations, such as those recommended in The Motley Fool's Champion Shares premium stock recommendation service.

3) Buy regularly, using a low-cost broker, like The Motley Fool's Share Dealing Service, for example.

As ever, I wish you happy investing.

More on the economy and the markets:

> The Motley Fool's Share Dealing Service is free to join and cheap to trade. Buy and sell shares online in real time for a flat rate of just £10. Open an account today.

> Bruce Jackson does not have a beneficial interest in any of the companies mentioned in this article.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Heraclitusll 27 Mar 2009 , 5:29pm

For me the only place to be is in gold - with maybe some 1-2 year gilts. We should not fall for a bear market rally where "mugs" are "suckered in" and then wiped out by a massive drop in share prices.
We are nowhere near the bottom yet and I guess there will be some catastrophic events before we are through.
Realistically
Colin

jerryrc 27 Mar 2009 , 6:19pm

Gold ! A speculative 50/50 bet with no yield, sounds risky to me.

How about buying in now to a 13% running return (i.e FTSE 100 earnings yield)?

There was I believe a 40% top to bottom earnings drop in the US 1930's depression. If this happens your running return drops to just under 8%. Then assume profits never rise again in history of mankind and you've safely covered your downside I think !

Is everyone waiting for shares to get cheaper before buying in?)

jimoker 27 Mar 2009 , 6:19pm

I agree that now is a great time to deal in shares.
I have recovered most of the losses on my long-term share holdings by investing in short-term deals over the past three months, but not in the shares recommended in the article.

flow7oo 27 Mar 2009 , 7:17pm

ETF's for me. Low cost. Index tracking ... but now to another point I'd like to make ... ever since Motley Fool's so called "redesign" I can't help but feeling that I am reading nothing but advertisements here. Your value from a readers perspective has definitely dropped ... just like the rest of the economy ;)

dionicar 27 Mar 2009 , 9:32pm

What do You think about investing in telecomunication?

brookscroft75 28 Mar 2009 , 4:15am

Im now 59years old and at present investing £400 per month in medium risk, but also just taken out a off-set mortgage where I have offset the whole mortgage but thinking of overpaying but cant do both?share or mortgage?
many thanks brookscroft75

k8594 28 Mar 2009 , 6:17am

"ever since Motley Fool's so called "redesign" I can't help but feeling that I am reading nothing but advertisements here. Your value from a readers perspective has definitely dropped" jimoker, I couldn't agree more!

dugthebug 28 Mar 2009 , 3:42pm

Don't wish to lower peoples expectations but buying shares is unlikely to make everybody rich. For every share I've made a profit on, I have 5 ore more shares that have either made a loss or gone bust. For example, I've been drip feeding money into Lloyds TSB and RBS shares (over time) and am currently making a loss. If I'd choosen to invest in Barclays instead which has gone up 300% since hitting the bottom, I probably would be breaking even now. I may not be a very good share picker but I am Mr Average.

The buying and selling process is fun but I i doubt if i'll ever get my money back even if i had the money to invest in the "bargain" shares that are around at the moment.

aviator100 06 Apr 2009 , 7:42am

Sure buying now makes some sense in that it's counter-intuitive, and also matches Buffet's advice(I think it was he)"sell euphoria, buy despair"

Have we/are we/ been/ at the bottom or still some downside to come, certainly volatility will be around for a long time?

The 'toxic assets' are still coming out of the woodwork, as banks continue to revalue the fruits of their previous greed & incompetence.

Has anyone done an analysis of 'tracker' performance over the last 12 months?

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